Controlling taught in English; elective course for International Business

Transkript

1 Controlling taught in English; elective course for International Business 1 Only written exam, no APL! Important technical terms will be explained and translated within the lectures.

2 Professor W. Sattler Doctorate (oec.publ.) and Diploma in economics 2 Focus areas of the professorship acc. to job advertisement - Operational management control - Strategic management control - Business process management - Corporate governance Contact details Phone: +49 (0) sattler@htw-dresden.de Consultation times: Thursday, a.m. Address for visitors: Friedrich-List-Platz 1, Dresden, room Z 613 (postbox nearby)

3 My time with in New York: 3 At Wall Street: New York Stock Exchange

4 4 Controlling If you don t control your business, it will control you. (Bangs, David H., The Business Planning Guide)

5 5 Controlling Loop Video Apollo 13

6 6 Key performance indicators (KPIs) (Kennzahlen)

7 Examples for KPIs 7 Net sales (Umsatz) Net sales by region (Umsatz nach Region) Net sales by product categories (Umsatz nach Produktkategorie) Net sales by segment, by strategic business unit (SBU), at divisional level (Umsatz nach Segment, strategischer Geschäftseinheit, )

8 EBIT / EBITDA 8»Earnings Before Interest and Taxes«EBIT = Earnings before irregularities and tampering»earnings Before Interest, Taxes, Amortization and Depreciation«EBITDA = Earnings because I tricked the damn auditor Cf. Ross/Westerfield/Jaffe, p. 24.

9 9

10 Starbucks 10 reportsannual (Netto Umsatz)

11 Manipulation possible? Example Reebok India 11

12 12 Can these guys be trusted? Thomas Crampton International Herald Tribune Germany may not have a reputation for Internet start ups, but the three Samwer brothers Marc, Oliver and Alexander have managed to combine Teutonic rigor with Silicon Valley spirit to build two companies that they sold within four years for more than $320 million. Now, true to their entrepreneurial roots, the brothers' next endeavor, a venture capital firm in Berlin, aims to help seed a new crop of European entrepreneurs while earning handsome profits.

13 Zara Inditex 13 x.com/annual_rep ort/en/index.html

14 Esprit, Hong Kong 14 ations/financial_highlights

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16 Other possible Contents: 16 Operative Controlling Financial Management We plan numbers of real companies (e.g. Esprit): sales figures, etc. Balanced Scorecard (invented by Prof. Kaplan) Problem Based Learning e.g. Twitter Case Study

17 Projection of future cash flows 17 Planning and projection according to product life cycle costs sales introduction etage period of growth maturity stage saturation stage decline stage t development cycle market cycle life cycle

18 Cash Flow 18 Value depends on ability to generate future cash flows Change in Cash and Cash Equivalents is to be explained Cf. Ross/Westerfield/Jaffe, p. 26 cc.

19 If you don t control your business, it will control you. (David Bangs, The Business Planning Guide) 19 Questions [space for notes]...