Mit SaaS und Cloud auf Wolke 7

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1 Software as a Service und Cloud Computing: Mit SaaS und Cloud auf Wolke 7 Einsatzszenarien in Unternehmen Erfahrungsberichte und Perspektive Bernd Becker Siemens AG Siemens IT Solutions and Services Siemens Business Services GmbH & Co. OHG Alle Rechte vorbehalten..

2 Software as a Service und Cloud Computing Themen Was genau steht hinter den Begriffen SaaS und Cloud? Begriffsdefinition und Positionierung Was sind die treibenden Kräfte für SaaS in Enterprises? Software as a Service und Cloud Computing heute Wie wird SaaS und Cloud den Enterprise Markt verändern? Zusammenfassung und Ausblick Siemens SaaS Services for Enterprises Erfahrungsberichte aus globales SaaS Projekten Seite 2

4 Software as a Service Wie heute IT-Innovationen in den Markt durchdringen bisher PC s und Notebooks Internet Mobilfunk Innovation Kommerzielle Nutzung Private Nutzung Web 2.0 Unified Communication Triple Play SaaS heute Seite 4

5 Software as a Service Definitionen SaaS ist die Bereitstellung von Applikationen als Dienst über das Netz auf Basis definierter Service Level und nutzungsbasierten Abrechnungsmodellen Saugatuck: Bei Software as a Service abonnieren Anwender einen Service, den sie wann immer und wie oft nutzen und dementsprechend bezahlen, anstatt eine Anwendung auf eigene Kosten zu installieren, pflegen und warten zu müssen, ohne Berücksichtigung, wie oft sie diese überhaupt nutzen wollen. IT Hersteller stellen den Service kostengünstig über das Internet zur Verfügung, setzten Web Browser mit modernen Technologien, bekannter Infrastruktur, und vielfach Entwicklungs und Betriebs Methoden der nächsten Generation, wie Multi Tenancy, ein. Quelle: Saugatuck 2008 IDC: Software as a Service (SaaS) is a service delivery model made up of a utility computing environment in which unrelated customers share a common application and infrastructure that is managed by an ISV or third-party service provider where Code, intellectual property (IP) of the service, is typically owned by the SaaS ISV or service provider. Source: IDC 2007: Software as a Service Taxonomy and Research Guide Gartner: Hosted web based software based on a single set of common code and data definitions that are consumed in a one-to-many model by all contracted customers, at any time, on a pay-for-use basis, or on a subscription based or on usage metrics. Source: Gartner 2007: Introducing SaaS-Enabled Application Platforms: Features, Roles and Futures Seite 5

6 Cloud Computing Definitionen Cloud Computing Schlüsselrollen Cloud Computing Angebotsvarianten Stand Alone Modelle Software as a Service Application Provider Infrastructure as a Service Platform as a Service Software as a Service Cloud Computing Platform as a Service Platform Supplier IaaS & Paas Kombinierte Modelle IaaS & SaaS PaaS & SaaS IaaS PaaS & SaaS Infrastructure as a Service Infrastructure Provider Seite 6

7 Cloud Computing Definitionen Cloud Computing Schlüsselrollen Software as a Service Application Provider Saugatuck: Cloud Computing umfasst On-Demand-Infrastruktur (Rechner, Speicher, Netze) und On-Demand-Software (Betriebssysteme, Anwendungen, Middleware, Management- und Entwicklungstools), die jeweils dynamisch an die Erfordernisse von Geschäftsprozessen angepasst werden. Dazu gehört auch die Fähigkeit, komplette Prozesse zu betreiben und zu managen. Cloud Computing Platform as a Service Infrastructure as a Service Platform Supplier Infrastructure Provider Quelle: Saugatuck Technology Forrester: Cloud Computing steht für einen Pool aus abstrahierter, hochskalierbarer und verwalteter IT-Infrastruktur, die Kundenanwendungen vorhält und falls erforderlich nach Gebrauch abgerechnet werden kann Quelle: Forrester Research Seite 7

8 Cloud Computing Definitionen Cloud Computing Schlüsselrollen Public Cloud Consumer Software as a Service Application Provider SOHO Cloud Computing Platform as a Service Platform Supplier Community Cloud Hybride Cloud Small Enterprises Medium Enterprises Infrastructure as a Service Infrastructure Provider Private Cloud Large Enterprises Seite 8

9 Software as a Service und Cloud Computing Themen Was genau steht hinter den Begriffen SaaS und Cloud? Begriffsdefinition und Positionierung Was sind die treibenden Kräfte für SaaS in Enterprises? Software as a Service und Cloud Computing heute Siemens SaaS Services for Enterprises Erfahrungsberichte aus globales SaaS Projekten Wie wird SaaS und Cloud den Enterprise Markt verändern? Zusammenfassung und Ausblick Seite 9

10 Software as a Service Wie die Großen am Markt in SaaS investieren SaaS Vorteile für Kunden Microsoft (2008) 1) : Is making 1 6 Euro investments in data centers. 20 Data centers will be available end of (currently 13 global DC) Google (2007) 2) : Announced partnering with Cap Gemini to promote Google Apps premier edition (communication & collaboration applications) for large enterprises. I. Kunden Geringe Investitions- & Maintenance Kosten Schnelle Implementation & kont. Pflege bedarfsorientierte Skalierbarkeit Verbrauchsorientierte Abrechnung Keine langen Vertragslaufzeiten Geringe Umstiegskosten Einfachheit der Nutzung Nur eine Lieferantenbeziehung Amazon (2007) 3) : Amazon launched its Elastic Block Store (EBS) offering. Amazon EBS works alongside Amazon's Elastic Compute Cloud (EC2) service to improve the ability to allocate storage volumes in cloud computing. Large business Traditioneller IT Markt Salesforce.com (2008) 4) : SaaS specialist for CRM post record quarter revenue of 185 Euro which is a growth of 49% compared to the same period of last year Source: 1) Gartner Microsoft matches Google with SaaS for and SharePoint, Microsoft air lift 08 2) Sept. 08 3) Elastic Compute Cloud (Amazon EC2), Sept. 08 4) Sept 09 th, 2008 Seite 10 Small / medium business SaaS Markt Heute 2012 Commodity Customized

11 Software as a Service Marktpotential Enterprise Application Software (Welt) SaaS EAS market overview ( ) SaaS world Enterprise Application Software market Portfolio and regional split SaaS market 2010: 13 6 with services and application hosting: 38 7 CAGR +22% Small Business Other Application Software SCM Office Suites and DCC ERP CRM Content, Communication and Collaboration Medium Business Large Business RoW 20% Year % North America Europe 30% Source: Gartner-Software as a Service in the Enterprise Application Software markets, worldwide, 2007 Business segment split based on ERP, CRM & SCM average Seite 11

12 Software as a Service Marktpotential Enterprise Application Software (Welt) SaaS portfolio split and scope of analysis ( ) SaaS Portfolio Split (ohne PaaS, IaaS) Market potential Content, communication and collaboration CRM ERP Office suites and digital content creation SCM Other application software Enterprise Application Software 8 1 Infrastructure Data Mgmt. and Integration Operations Enterprise Large Business & Small/Medium Business Consumer SaaS 13 6 Source: Gartner-Software as a Service in the Enterprise Application Software markets, worldwide, 2007 Seite 12

13 Software as a Service Markttreiber Das SaaS Angebot für Consumer / SME wird massiv ausgebaut Neue Technologien erlauben verbesserte Ausnutzung von RZ-Kapazitäten Software wird in Clouds ablauffähig Software Interoperabilität wird ausgebaut Google Microsoft Amazon u.a. Virtualisierung, Cloud Computing Herausforderung für ISV s, nutzungsabhängige Lizenzmodelle SOA, SW Standards Veränderter Kundenanspruch Klassische IT-Dienstleister positionieren sich neu Es entstehen neue Wettbewerbssituationen für klassische IT-Dienstleister Neue SaaS Anbieter drängen auf den Markt Auswirkungen der Finanzkrise, Kostenoptimierung Angebotsportfolio wird angepasst Bedrohung oder Chance? Bridge Point, Ariba, RightNow, etc. Seite 13

14 Software as a Service SaaS Entwicklungszyklen Seite 14

15 Software as a Service Marktpotential Enterprise Application Software (Welt) Seite 15

16 Cloud Computing Wertschöpfungskette Cloud Computing Value chain Wechselseitige Integrationsbeziehungen HW Network Connectivity & HW Infrastructure & Hosting Platform Services Application Software Application Mgt. & Service Bundling Service Delivery & Cust. Support Consulting & Systems Integration HW Vendors Telco s & ISP s IaaS Provider PaaS Provider ISV SaaS Business Management SaaS Providers & Integrators Systems Integrators Partnerschaftliche Zusammenarbeit Back to Back Agreements Einhaltung von SLA s Seite 16

17 Software as a Service Architektur- und Rollenmodell SaaS Architekturmodell Users SaaS Rollenmodell Kunde Software as a Service Tenant Application Tenant Application... SaaS-Enabled Business Application Tenant Application Direkt- Vertrieb SaaS Anbieter Indirekter Vertrieb Cloud Computing Platform as a Service SaaS-Enabled Application Platform Network Provider SaaS Business Manager DC Provider Application Provider SD Provider Infrastructure as a Service Virtuelle Infrastruktur Physikalische Infrastruktur Platform Provider Consulting Service Provider ISV Third Party Provider Source: Gartner Introducing SaaS-Enabled Application Platforms: Features, Roles and Futures Seite 17

19 Software as a Service und Cloud Computing Zusammenfassung und Ausblick Eine gute Idee hat nur Erfolg zur rechten Zeit Erfolgsfaktoren auf Anbieterseite Erfolgsfaktoren auf Kundenseite Google, Microsoft, Amazon u.a. treiben SaaS Services in den Consumer, SoHo und SME Markt Technologische Weiterentwicklung erlaubt Synergien in der Infrastrukturbereitstellung Klassische IT-Dienstleister richten ihr Portfolio auf Cloud Computing aus Webbasierte Applikationen sind vorhanden und werden zunehmend Multi-Tenant fähig SW-Hersteller unterstützen den Einsatz ihrer SW auf virtuellen Plattformen ISV s erweitern ihre Lizenzierungsmodelle hin zu nutzungsbasierten Abrechnungsmodellen Der Markt für online bereitgestellte Applikationen als Dienst hat sich von einem Anbietermarkt zu einem Nachfragemarkt entwickelt Mitarbeiter tragen ihre private SaaS Nutzungserfahrung in die Unternehmen (Bsp. Web 2.0) Die aktuelle Finanzkrise zwingt Unternehmen zu Risikominimierung und Kostenoptimierung Die historische Aversion von IT-Abteilungen gegen ASP (z.b. Argument Sicherheitsbedenken) ist zunehmender Offenheit für SaaS gewichen Unternehmen aller Branchen und Größenordnungen agieren überregional / international / global und kooperieren mit Partnern. Eingesetzte IT muß entsprechend flexibel eingesetzt werden Seite 19

22 Siemens ECMaaS Enterprise Content Management ECMaaS Enterprise Content Management ECMaaS Standard One instance for many customers Customer data in separate data rooms (Domains) ECMaaS Individual One Liveservices Instance per customer allows customization to customer specific requirements Collaboration Document Management Knowledge Management General Functions Additional options Workflow Projects / Folder / Templates Information Retrieval User Mgmt / Permissions Consulting Liveservices Remote Cache Infrastructure Setup Task Management Version Management Discussions Content Management Data Migration Archiving / Archiving Operation News / News Channels Tracking and Audit Urgent Requests Live reports Data Consolidation Authentification Support Services Discussions Check In / Check Out Polling Livelink Atlas / Live link Explorer Customization Web Frontends SLA Monitoring Notifications additional Functions / Modules iviews Reporting SLA / Billing Interfaces / Interoperability Long Term Backups Seite 22

23 Siemens ECMaaS Datacenter Layout Customer's Intranet Intranet Internet Internet Extranet Get Access RSA Secure ID Token Manual Login User Authentification Load Balancer Firewalls Livelink Servers Frontend Server, Admin & Index Server, Testserver (MS Win) Database Servers MS SQL or Oracle Fileservers Netapp SIS Datacenter Munich SIS Datacenter Munich SIS Datacenter Munich Remote Cache Servers SIS Datacenter Chicago, US SIS Datacenter Newark, US SIS Datacenter Sao Paulo, BR Seite 23 SIS Datacenter Singapore

24 Siemens Enterprise Communications Customer The SEN Group is a premier provider of enterprise communications solutions. More than 14,000 employees in 80 countries carry on the tradition of voice and data excellence started more than 160 years ago with Werner von Siemens and the invention of the pointer telegraph. Today the company leads the market with its "Open Communications" approach that enables teams working within any IT infrastructure to improve productivity through a unified collaboration experience. Jointly owned by The Gores Group and Siemens AG, The SEN Group includes Siemens Enterprise Communications, Cycos and Enterasys Networks.In fiscal 2008, The SEN Group generated revenues of approximately 3.21 billion Euros. DC Setup Customer requirements / provided services OpenText Livelink for Enterprises for SEN internal and external users, provided on basis of defined service levels and a consumption based charging model User Authentification via SEN Get Access (SSO) Livelink Remote Cache Servers in US and Brazil Utilization of SEN owned customizing modules (KAMOS) Interfaces to a wide range of other SEN applications G-DMS operational with apporx. 1,7 TB of data and about users worldwide Migration project with no / minimal impact on SEN operations 3 SEN Livelink Systems (Germany, USA, Brazil) 1 SEN Hyperwave System (Germany) Project phase 1 operational two month after order income Data migration executed in small packages transferred via the net During migration phase, continuous user data access ensured, either on SEN source system or G-DMS target system Migration project completed within 6 month and without any major impact to SEN operations Provision of L2 Support for SEN users and G-DMS coordinators (utilization of existing SIS Service Desk for SEN for L1 support) Seite 24

25 Siemens Enterprise Communications Download 4GB/h Transfer 400MB/h Change 2GB/h Import 800MB/h D2h T2h 1,5GB 1,5GB US 400MB/h C3h I 4h D2h T2h C3h I 4h 1,5GB D2h T2h C3h I 4h 1,5GB D2h T2h C3h I 4h D2h T2h C3h I 4h D2h T2h C3h I 4h D2h T2h C3h I 4h D2h T2h C3h I 4h D2h T2h 1,5GB 1,5GB BR 180MB/h C3h I 4h D2h T2h C3h I 4h 1,5GB D2h T2h C3h I 4h 1,5GB D2h T2h C3h I 4h D2h T2h C3h I 4h Seite 25

26 CSM nv Netherlands CSM Openworld Customer CSM is the largest supplier of bakery products worldwide and is global market leader in lactic acid and lactic acid derivatives. CSM produces and distributes an extensive range of bakery products and ingredients for artisan and industrial bakeries and for in-store as well as out-ofhome markets. It also produces a variety of lactic acid applications for the food, chemical and pharmaceutical industries. CSM operates in business-to-business markets throughout Europe, North America, South America, and Asia, generates annual sales of 2.5 billion and has a workforce of around 8,700 employees in 24 countries. DC Setup Customer requirements / provided services OpenText Livelink for Enterprises for CSM internal and external users, provided on basis of defined service levels and a consumption based charging model User Authentification via CSM Active Directory Livelink Remote Cache Servers in US and Singapore Utilization of CSM owned customizing modules Interfaces to other CSM applications CSM Openworld operational with approx. 450 GB of data and about users worldwide Migration project with no impact on CSM operations after finalization and acceptance of a test migration the productive migration took place on a defined weekend Project phase 1 operational two month after order income Project phase 2 (Remote caches) operational Provision of L2 Support for CSM coordinators Provision of OpenText Livelink for Archiving with the purpose of and SAP Archiving, Archiving via Bridge Servers in connection to tree different CSM Exchange Servers and including Archiving Remote Caches in US and Singapore Project phase 3 (SAP Archiving) operational Project phase 4 ( Archiving) operational soon ( ) Seite 26

28 The Evolution of Project Management Intelligent Processes Integrated Processes WEB-Services Standalone Solutions Manually Seite 28

29 Enterprise Project Management Architecture Team Member Progress reporting Collaboration Project Manager Project planning, tracking Management Project-portfolio Controlling, Reporting Resource Manager Resource assignments approval authority ERP System AD Storage Systems Seite 29

30 EPMaaS Service modules PSoD Module Project Start Service Allocatus Lotus / Outlook Integration Alternative access Terminal server Integration Integration Microsoft Outlook, Excel etc. Central Resources pool SAP EPM Interface Optional Customizing Integrated Risk / issue Management Microsoft Enterprise Project Management (EPM) Corporate Directory Synchronize (SSO AD) Enhanced Ressource Information Synchronize SCD Project Management Methods (e.g. Chestra) Deep SharePoint Integration Integration CAT-Client Provide Project data Server side interfaces Reports Office Open XML format Standard Reports additional customized Project Report history DB Basis for reports Core-Application Functions Core Applications Customizing / Configuration Core Applications + Customizing Reporting (opt.) Interface (opt.) Seite 30

31 EPMaaS Services along the value chain Partly covered by PSoD PSoD Business Process and methods PSoD modules and customizing Application, Project Server, MOSS Platform products W2k3, SQL Srv, WSS PSoD Consulting Services Conception Customizing Add On's Development Implementation Training PSoD Operational Services Application Management Integration Operation Application Vendor Support Operation server and database Server, Network Database, Storage Consult Design / Build Operate Seite 31

32 EPMaaS Reporting Cockpit via Web Access Project Web Access and Reporting Cockpit Seite 32

33 EPMaaS Reporting Cockpit Examples Seite 33

34 Vielen Dank für Ihre Aufmerksamkeit s Siemens AG Siemens IT Solutions and Services Riemekestr. 160 D Paderborn Deutschland Dipl.-Ing. Bernd Becker Webbased Services / SaaS Tel.: Fax: Mobil: becker.bernd@siemens.com Siemens Business Services GmbH & Co. OHG Alle Rechte vorbehalten..