DESIGNER OUTLET PARNDORF. Dezember 2017

Transkript

1 DESIGNER OUTLET PARNDORF Dezember 2017

2 24 McArthurGlen Standorte 2

3 McArthurGlen McArthurGlen is the leading owner, developer and manager of designer outlet centres in Europe, with more outlet retail space in more communities than any other company. We partner with many of the world s leading fashion and luxury brands to offer our customers year-round savings of 30 70% in beautiful shopping environments. We currently have 24 designer outlets in our portfolio and are growing our total retail space by 50% to almost 900,000 square metres by

4 Designer Outlet Parndorf 4

5 Fakten Eröffnung im August 1998 Seit der Eröffnung kamen bereits 43,8 Mio. Besucher ins DOC - davon über 5,3 Mio im letzten Jahr GLA: m² (Phase I, II, III, IV, V) Phase V: Eröffnung 11. April 2017 Das erste Outlet Center im deutschsprachigen Raum heute das größte DOC in Zentraleuropa 160 Designer Stores: Gucci, Burberry, Zegna, Polo Ralph Lauren, Escada, Bally, Rene Lezard, Hugo Boss, Tommy Hilfiger, Corneliani, adidas, Nike, Prada, Swarovski, Lacoste, CK Underwear, CK Jeans, 30 Minuten von Wien und 25 Minuten von Bratislava entfernt 5

6 Top Marken 6

7 Einzugsgebiet 7

8 Areal 8

9 Kundenprofil Geschlecht Männlich 57% Weiblich 43% Durchschnittsalter 39 Jahre Durchschnittliche Gruppen Größe 2.4 Durchschnittsanzahl der Besuche 5 Besuche pro Jahr Aufenthaltsdauer 207 minutes Durschnittsausgaben pro Besuch für Verpflegung Durchschnittliche Anfahrtszeit 56 minutes 9

10 Besucher Herkunft / Einzugsgebiet Jänner 2016 Mai ,920,8 15,6 15,4 16,316,2 12,2 11,7 11,2 11,5 4,1 4,3 5,3 5,1 6,4 7,6 2,1 2,2 2,4 1,9 1,9 1,9 1,5 1,

11 Visitor & Turnover over the week January December ,0 25,0 25,9 20,0 19,7 19,5 19,9 16,5 16,9 15,0 13,3 14,7 14,6 14,4 12,4 12,2 10,0 5,0 0,0 Monday Tuesday Wednesday Thursday Friday Saturday Turnover (%) Visitors (%) 11

12 Besucherentwicklung Visitor increase SW % Winter Sale Final Sale Spring Late Night Shopping Phase V Opening Spring/Easter Promotion Summer Sale Late Night Shopping Autumn Promotion ChristmasLate Night Shopping Christmas Promotion

13 Monthly Visitor Development January % % +17,1 +10,8 +8,7 +11,0 +3,2 5,9 +13,7-3,8 +6,1 +11,3 +9,9 +5,9 +7,4 +4,4 +5,3 +4,1 +13,0 +7,4-11,6-0,2 +2,0 +9,5 +5,1 +11,7 +6,2 January February March April May June July August September October November December

14 Leasing Plan 14

15 Besucherzahlen und Top Events 2018 Frühlings-Late Night Shopping: 22. März > ca Besucher Sommer Late Night Shopping: 23. August 2018, -> ca Besucher Winter Late Night-Shopping: 8. November > ca Besucher Pro Woche durchschnittlich Besucher Events in Ferienzeiten Weihnachtszeit 15

16 Möglichkeiten der Einbindung von Marken-Erlebnissen Promotion-Flächen Ankündigung über digitale MAG Kanäle (newsletter, Facebook, Webseite) Gewinnspiele Lead-Generation Einbeziehung von gebrandetem Marketing-Equipment Sampling Im Bereich Automobile Testfahrten Event-Sponsoring 16

17 Möglichkeiten der Einbindung von Marken-Erlebnissen September 2017 Webseite (unique user) Facebook Fans Data-base

18 wk 35 FINAL SALE Autumn Winter Autumn Promo 1 wk 39 Autumn Promo 2 LNS wk 48 wk 52 HU AT SK wk 43 wk 34 wk 47 Family / Holiday Programme AT HU SK AT HU SK Family / Holiday Programme wk 38 wk 42 CHRISTMAS Black Friday (Offer) wk 51 wk 33 Autumn Winter Autumn Winter Autumn Promo 2 WINTERSALE LNS Campaign wk 46 wk 37 wk 50 SUMMERSALE wk 41 Christmas wk 32 wk 45 wk 36 VIP Event wk 49 wk 40 LNS wk 31 FINAL SALE wk 44 A/W AT HU SK A2 Au tu mn Pr AT om o 1 HU SK wk13 Homeware wk 8 Spring Summer Spring Promo 1 EASTER (Offer) AT wk 26 wk 17 wk 12 Spring Promo 2 SPORT (Inspiration) wk 21 Ramadan wk 25 wk 16 AT WINTER SALE AT SPRING SUMMER wk 20 Spring Promo 1 SPRING SUMMER SPRING SUMMER SUMMERSALE WINTERSPORT (Offer) wk 7 wk 11 wk 15 Spring Promo 1 wk 24 FINAL Sale wk 6 VALENTINE'S DAY (Offer) wk 19 wk 10 Ramadan wk 14 AT HU SK wk 5 WINTER SALE Home wk 9 Spring Promo 1 MOTHER'S DAY (Insp.) wk 23 wk 18 AT HU SK wk 22 FATHER'S DAY (Insp.) Trading Calender Parndorf 2018 Draft January Trading February Calendar March April May June Mo 1 New Year's Day (Neujahr) Th 1 Th 1 Su 1 Easter Sunday (Ostersonntag) Tu 1 Labour Day (Staatsfeiertag) Tu 2 TOP25 TRADING DAY Fr 2 Fr 2 Mo 2 Easter Monday (Ostermontag) We 2 Sa 2 We 3 TOP25 TRADING DAY Sa 3 START CHINESE NEW YEAR Sa 3 Tu 3 Th 3 Fr 1 TOP 25 TRADING DAY Su 3 Th 4 TOP25 TRADING DAY Su 4 Su 4 END CHINESE NEW YEAR We 4 BH China Fr 4 Mo 4 VIP Private Sale Fr 5 TOP25 TRADING DAY Mo 5 Mo 5 Th 5 Sa 5 Tu 5 VIP Private Sale Sa 6 Epiphany (Heilige 3 Könige) Tu 6 Tu 6 Fr 6 Su 6 We 6 VIP Private Sale Su 7 BH Russia We 7 We 7 Sa 7 Mo 7 Th 7 Mo 8 Th 8 Th 8 International Women's Day Su 8 BH Romania Tu 8 BH Slovakia Fr 8 Tu 9 Fr 9 Fr 9 Mo 9 BH Romania We 9 BH Russia Sa 9 We 10 Sa 10 Sa 10 Tu 10 Th 10 Ascension Su 10 Day (Christi Himmelf.) Father's Day We 11 Fr 11 TOP 25 TRADING DAY Mo 11 Th 11 Su 11 Su 11 Fr 12 Mo 12 Mo 12 Th 12 Sa 12 Tu 12 BH Russia Sa 13 Tu 13 Tu 13 Fr 13 Su 13 Mother's Day We 13 Su 14 We 14 Valentine's Day We 14 Sa 14 Mo 14 Th 14 START EID FESTIVAL Mo 15 Th 15 Th 15 BH Hungary Su 15 Tu 15 Fr 15 Tu 16 Fr 16 Final Sale Weekend Fr 16 Mo 16 We 16 Sa 16 We 17 Sa 17 Final Sale Weekend Sa 17 Tu 17 Th 17 Su 17 Th 18 Su 18 Su 18 We 18 Fr 18 Mo 18 Tu 19 Fr 19 Mo 19 Mo 19 Th 19 Sa 19 TOP 25 TRADING DAY Sa 20 Tu 20 Tu 20 Fr 20 Su 20 Whit Sunday (Pfingstsonntag) We 20 Su 21 We 21 We 21 Sa 21 Mo 21 Whit Monday (Pfingstmontag) Th 21 Mo 22 Th 22 Th 22 Su 22 Tu 22 Fr 22 SPRING LNS / TOP25 TD Tu 23 Fr 23 BH Russia Fr 23 Mo 23 We 23 Sa 23 Tu 24 Th 24 Su 24 We 24 Sa 24 Sa 24 Th 25 Su 25 Su 25 We 25 Fr 25 Mo 25 Fr 26 Mo 26 Mo 26 Th 26 Sa 26 Tu 26 We 27 Sa 27 Tu 27 Tu 27 Fr 27 Su 27 Su 28 We 28 We 28 Sa 28 Mo 28 BH Romania Th 28 Mo 29 Th 29 Su 29 Tu 29 Fr 29 Tu 30 Fr 30 Mo 30 TOP 25 TRADING DAY We 30 Sa 30 We 31 Sa 31 Th 31 Corpus Christi (Fronleichnam) BUDGET VISITORS MAY BUDGET VISITORS JANUARY ## BUDGET VISITORS FEBRUARY ##### BUDGET VISITORS MARCH #BEZUG! BUDGET VISITORS APRIL - BUDGET VISITORS JUNE - % VISITORS VS. TOTAL YEAR ## % VISITORS VS. TOTAL YEAR ## % VISITORS VS. TOTAL YEAR #### % VISITORS MONTH % VISITORS MONTH % VISITORS MONTH #### July August September October November December Su 1 We 1 Mo 2 Th 2 Su 2 END EID FESTIVAL wk 35Sa 1 BH Slovakia Mo 1 Th 1 BH China All Saints (Allerheiligen) Tu 2 BH China Fr 2 TOP 25 TRADING DAY Su 2 Tu 3 Fr 3 Final Sale Weekend Mo 3 We 3 BH China Sa 3 TOP 25 TRADING DAY Mo 3 Tu 4 We 4 Sa 4 Final Sale Weekend Tu 4 Th 4 BH China Su 4 BH Russia Th 5 BH Slovakia Su 5 We 5 Fri 5 BH China Mo 5 We 5 Th 6 Sa 6 BH China Tu 6 Th 6 Fr 6 Mo 6 Sa 7 Tu 7 Fr 7 Su 7 BH China We 7 Fr 7 wk 48Sa 1 TOP 25 TRADING DAY BH Romania Su 8 We 8 Sa 8 Mo 8 Th 8 LATE NIGHT SHOPPING / TOP25 Sa 8 Feast of the I. C. 10am-6pm Mo 9 Th 9 Su 9 Tu 9 Fr 9 Su 9 Tu 10 Fr 10 Mo 10 We 10 Sa 10 Mo 10 We 11 Sa 11 Tu 11 Th 11 Su 11 Tu 11 St. Martin We 12 Fri 12 Mo 12 Th 12 Su 12 We 12 Fr 13 Mo 13 TOP 25 TRADING DAY Th 13 Sa 13 Tu 13 Th 13 Sa 14 Tu 14 TOP 25 TRADING DAY Fr 14 Su 14 END ASIAN AUTUMN FESTIVAL We 14 Fr 14 Su 15 We 15 Assumption Day (Maria Himmelfahrt) Sa 15 BH Slovakia Start AAF* Mo 15 Th 15 St. Leopoldi Sa 15 TOP 25 TRADING DAY Mo 16 Th 16 Su 16 Tu 16 Fr 16 Su 16 Tu 17 Fr 17 Mo 17 We 17 Sa 17 BH Slovakia Mo 17 We 18 Sa 18 Tu 18 Th 18 Su 18 Tu 18 Th 19 Su 19 We 19 Fri 19 Mo 19 We 19 Fr 20 Mo 20 BH Hungary Th 20 10% VIP Event Sa 20 Tu 20 Th 20 Sa 21 Tu 21 Fr 21 10% VIP Event Su 21 We 21 Fr 21 Su 22 We 22 Sa 22 10% VIP Event Mo 22 Th 22 Sa 22 TOP 25 TRADING DAY Mo 23 Th 23 Su 23 Tu 23 Fr 23 Su 23 LATE NIGHT SHOPPING / TOP 25 TD BH Hungary BLACK FRIDAY WEEKEND/ TOP25 Tu 24 Fr 24 Mo 24 BH China We 24 Sa 24 BLACK FRIDAY WEEKEND/ TOP25 Mo 24 Christmas Eve (9:00-13:00) Tu 25 Th 25 Su 25 Tu 25 Christmas Day (1. Weihnachtstag) We 25 Sa 25 Th 26 Su 26 We 26 Fri 26 National Bank Holiday (Nationalfeiertag) Mo 26 We 26 Boxing Day (Stephanitag) Fr 27 Mo 27 Th 27 Sa 27 TOP 25 TRADING DAY Tu 27 Th 27 TOP 25 TRADING DAY Sa 28 Tu 28 Fr 28 Su 28 We 28 Fr 28 TOP 25 TRADING DAY Su 29 We 29 BH Slovakia Sa 29 Mo 29 Th 29 Sa 29 TOP 25 TRADING DAY Mo 30 Th 30 Su 30 Tu 30 Fr 30 BH Russia Romania Su 30 Tu 31 Fr 31 We 31 Mo 31 New Years Eve (9:00-15:00) BUDGET VISITORS OCTOBER BUDGET VISITORS JULY ## BUDGET VISITORS AUGUST ##### BUDGET VISITORS SEPTEMBER #BEZUG! #### BUDGET VISITORS NOVEMBER - BUDGET VISITORS DECEMBER - % VISITORS MONTH ## % VISITORS MONTH ## % VISITORS MONTH #### % VISITORS MONTH ## % VISITORS MONTH # % VISITORS MONTH # #### SEASONAL CAMPAIGNS PROMOTIONS SALE Austrian Holidays Hungarian Holidays Slovakian Holidays 18

19 Events & Kampagnen 19

20 Woman Day Event 20

21 Impressions 21

22 Kontakt Kerstin Schulz Commercialisation Manager Northern Europe Neumünster Designer Outlet GmbH Oderstraße Neumünster, Germany T: +49 (0) M: +49 (0) F: +49 (0) Caroline Karner Commercialisation Executive Designer Outlet Parndorf McArthurGlen Management GmbH Designer Outlet Straβe Parndorf, Austria T: +43 (0) M: +43 (0) F: +43 (0) caroline.karner@mcarthurglen.com Managed by McArthurGlen Managed by McArthurGlen 22