media data 2015 Kälte Klima Aktuell TRADE MAGAZINE WEBSITE KKA Kälte Klima Aktuell magazine KKA Kälte Klima Aktuell online NEWSLETTER KKA Kälte Klima Aktuell news SPECIAL ISSUES EVENTS large scale refrigeration technology trade directory refrigeration and air-conditioning technology tab Fachforum Forums for building services professionals 33. Jahrgang Kälte Klima Aktuell 4/2014 Hotelklimatisierung Kältetechnik im Handel Vorschau Chillventa 2014 Magnetokalorimetrie Industriekälte Offizielles Organ der: ÜWG Überwachungsgemeinschaft Kälte- und Klimatechnik e.v. Kälte- und Klimatechnik-Innung Nordrhein Innung für Kälte-Klima- Technik Dortmund Innung für Kälte- und Klimatechnik Bremen-Oldenburg Innung für Kälte- und Klimatechnik Berlin-Brandenburg www.kka-online.info
Die B2B-Entscheiderstudie 2010 hat gezeigt: Print und Online ergänzen sich optimal! Die Print-Online-Kombination von Fachmedien liegt bei 91% Nutzung! The B2B Decision-Makers study 2010 has shown: Print and Online complement optimally! The print-online combination of specialized media has a use of 91%! Klaus Wöhler Director, TNS Emnid Medien- und Sozialforschung GmbH, Bielefeld
Crossmedia im Bauverlag Raum für Vernetzung/Room for Networking Services Copytests Werbewirkungsanalysen/ Advertising Analysis Kundenbarometer/Customer Surveys Messe-Rundgänge/Exhibition Tours Leser-Struktur-Analysen/Readers Structure Analysis Reichweitenanalysen/Reach Analysis Direktmarketing/Direct Marketing Mailings Database Management Print Fachzeitschriften/ Trade Magazines Sonderhefte/Specials Supplements MesseGuides/Fair Guides Kataloge/Catalogues Fachbücher/Special Books Veranstaltungen/Events Fachforen/Special Forums Fachkongresse/Congresses Fachexkursionen/Business Trips Fachmessen/Exhibitions Kundenveranstaltungen/CustomerEvents Please find further information at www.bauverlag.de 3 Corporate Publishing Kundenzeitschriften/ Customer Magazines Fachbücher/Special Books Objektberichte/Project Reports Online Websites Newsletter Microsites Web-TV e-magazines Produktdatenbanken/ Product Databases
Offizielles Organ der: ÜWG Überwachungsgemeinschaft Kälte- und Klimatechnik e.v. Kälte- und Klimatechnik-Innung Nordrhein Innung für Kälte-Klima- Technik Dortmund Innung für Kälte- und Klimatechnik Bremen-Oldenburg Innung für Kälte- und Klimatechnik Berlin-Brandenburg Kälte Klima Aktuell media brand Kälte Klima Aktuell TRADE MAGAZINE 1 title portrait page 06 2 distribution analysis page 07 T editorial schedule page 08 P price list page 10 S special issues page 12 F formats and technical advice page 14 3-L reader analysis page 16 advertorial page 17 KKA Kälte Klima Aktuell Professional journal for the target group of cool and climate engineers However you want get into contact with the cool and climate engineers be it in print, online, digital or face-to-face KKA Kälte Klima Aktuell offers you the right platform in every case. Choose one channel from the KKA portfolio or combine different channels. H 21003 33.Jahrgang Kälte Klima Aktuell 2014 WEBSITE 1 portrait page 19 P price list/forms of advertising page 20 N website traffic page 21 F formats and technical advice page 22 microsite page 24 crossmedia-pr page 25 Sonderausgabe Großkältetechnik 33. Jahrgang Kälte Klima Aktuell 4/2014 NEWSLETTER 1 portrait page 26 P price list/forms of advertising page 27 N distribution page 28 F formats and technical advice page 29 trade directory refrigeration and air-conditioning technology special issue large scale refrigeration technology Hotelklimatisierung Kältetechnik im Handel Vorschau Chillventa 2014 Magnetokalorimetrie Industriekälte Offizielles Organ der: ÜWG Überwachungsgemeinschaft Kälte- und Klimatechnik e.v. Kälte- und Klimatechnik-Innung Nordrhein Innung für Kälte-Klima- Technik Dortmund Innung für Kälte- und Klimatechnik Bremen-Oldenburg Innung für Kälte- und Klimatechnik Berlin-Brandenburg KKA Kälte Klima Aktuell EVENTS tab Fachforum page 31 RECRUITING job market page 32 In addition we can provide you with customer-specific communication services such as: events/direct mailings/market research/corporate publishing Talk to us! TGA Fachforum www.kka-online.info KKA Kälte Klima Aktuell Newsletter 4
Raum für Print/Room for Print Services Direktmarketing/ Direct Marketing Print Fachzeitschriften/Trade Magazines Sonderhefte/Specials Supplements MesseGuides/Exhibition Guides Kataloge/Catalogues Fachbücher/Special Books Veranstaltungen/Events Online Corporate Publishing 5
trade magazine 1 Kälte Klima Aktuell title portrait 1 Magazine name: KKA Kälte Klima Aktuell 2 Short profile: The professional journal KKA Kälte Klima Aktuell offers up-to-date information for the decisive target group of the market: executive cool and climate engineers and constructors, manufacturers of plants, operators in trade, industrial and economic companies as well as sanitaryheating- climate companies. Operational and fiscal problems of the daily practice of the target group are treated. Current information, product news, specials, practice and object reports, fair reports, market developments and advanced trainings along with information from the institutions. KKA Kälte Klima Aktuell is one of the most important professional sources of information for the decision makers of the industry. 3 Target group: cool and climate engineers 4 Publication frequency: 6 issues 5 Magazine format: DIN A4 (210 mm wide x 297 mm high) 6 Volume/year: 34 th volume 2015 7 Sales price: annual subscription abroad 91.00 student rate 56.00 single copy 20.00 8 Organ: ÜWG Überwachungsgemeinschaft Kälte- und Klimatechnik e.v. Kälte- und Klimatechnik-Innung Nordrhein Innung für Kälte-Klima-Technik Dortmund Innung für Kälte- und Klimatechnik Bremen-Oldenburg Innung für Kälte- und Klimatechnik Berlin-Brandenburg 9 Membership: IVW 11 Editor: 12 Advertising: Carolin Rumpff + Ariane Ewers-Busche Phone: +49 5241 80-41830 + -5308 Fax: +49 5241 80-641830 + -65308 E-Mail: carolin.rumpff@bauverlag.de ariane.ewers-busche@bauverlag.de 13 Editorial department: Dipl.-Chem. Christoph Brauneis (editor in chief) E-Mail: christoph.brauneis@bauverlag.de 14 Amount analysis 2013 = 7 issues Print volume analysis: 644 pages = 100.0 % editorial section 437 pages = 67.9 % advertising section 207 pages = 32.1 % including job vacancies and classified ads 8 pages = 4.3 % Publisher ads 9 pages = 4.8 % loose inserts 8 pieces 15 Analysis of the content editorial section: 437 pages = 100.0 % Refrigeration and air conditioning applications and case studies 71 pages = 16.2 % Papers on fundamental aspects of refrigeration and air conditioning 102 pages = 23.3 % Reports on trade fairs and market development 28 pages = 6.4 % Further training/legal matters/company management 36 pages = 8.2 % Company reports 31 pages = 7.1 % Information from trade associations 23 pages = 5.3 % Latest news 97 pages = 22.2 % Product information 49 pages = 11.2 % 10 Publisher: Bauverlag BV GmbH Avenwedder Str. 55 33311 Gütersloh Phone: +49 5241 80-41830, Fax: +49 5241 80-641830 www.bauverlag.de 6
trade magazine distribution analysis 2 1 Circulation audit: 2 Circulation analysis: copies per issue (annual average of July 01 st 2013 to June 30 th 2014) print run: 4,000 copies distributed: 3,525 thereof abroad: 210 copies sold: 1,405 thereof abroad: 102 subscriptions: 1.381 thereof membership copies: other sales: 24 single copy sales: 0 free copies: 2,120 archive and specimen copies: 475 3 Geographic distribution analysis: copies actually distributed business regions % Exemplare domestic 94.0 3,315 abroad 6.0 210 copies actually distributed 100.0 3,525 0 3.1 Distribution by Nielsen areas/german states:: copies actually distributed % copies Nielsen area I Schleswig-Holstein 3.8 126 Hamburg 2.7 89 Lower Saxony 10.1 335 Bremen 0.6 20 Nielsen area II North Rhine Westphalia 21.2 703 Nielsen area IIIa Hesse 10.0 331 Rhineland-Palatinate 4.5 149 Saarland 0.9 30 Nielsen area IIIb Baden-Württemberg 16.2 537 Nielsen area IV Bavaria 16.6 550 Nielsen area V Berlin 2.5 83 Nielsen area VI Mecklenburg-Vorpommern 0.8 27 Brandenburg 2.2 73 Saxony-Anhalt 1.6 53 Nielsen area VII Thuringia 1.9 63 Saxony 4.4 146 copies actually distributed 100.0 3,315 7
trade magazine editorial schedule T Issue Dates Themes (as of Sept. 2014) 1/2015 Publishing date: 10.02.2015 Advertising deadline: 23.01.2015 2/2015 Publishing date: 07.04.2015 Special issue large scale refrigeration technology Advertising deadline: 18.03.2015 Publishing date: 30.04.2015 Advertising deadline: 15.04.2015 3/2015 Publishing date: 09.06.2015 Advertising deadline: 20.05.2015 Leaks in Cu/Al heat exchangers Cooling distribution in large buildings Heat pump systems Decentralized refrigeration systems in supermarkets Lubricant selection for new refrigerants Adsorption chiller systems Heat exchangers for CO2 applications Monitoring equipment and sensors for combustible refrigerants System diagnosis and visualization of chiller systems New refrigerants and their impact on the environment Hired refrigeration for refurbishment work Optimization of the air throw of evaporators Product Specials Tools, workwear and accessories Air conditioning engineering Room air conditioning units in split and multi-split design VRF systems Mobile room air conditioning units Exhibitions & Events 24. 27.02. Climatizacion, Madrid 26. 28.02. Acrex India, Bangalore 10. 14.03. ISH, Frankfurt 13. 18.03. Internorga, Hamburg 08. 10.04. China Refrigeration, Shanghai 13. 17.04. HANNOVER MESSE, Hannover 12. 15.05. aqua therm, Kiev This special issue concentrates on themes relating to large-scale industrial refrigeration. See separate price list on page 12. Surface cooling systems R290 and R723 in field application Potential uses of absorption chiller systems Pipe installation in cooling and air conditioning engineering Hygiene requirements for evaporation cooling systems Solar heating and cooling Sound generation of condensers Ventilation Air treatment Humidification/ dehumidification Fans Air purification Air curtain systems Ventilating ducts and outlets 8
Issue Dates Themes (as of Sept. 2014) 4/2015 Publishing date: 11.08.2015 Special issue trade directory refrigeration and air-conditioning technology 2016 Advertising deadline: 22.07.2015 Publishing date: 25.09.2015 Advertising deadline: 21.08.2015 5/2015 Publishing date: 06.10.2015 Advertising deadline: 16.09.2015 6/2015 Publishing date: 08.12.2015 Advertising deadline: 20.11.2015 Calculating cables for refrigeration and air conditioning systems CO2 refrigeration systems in supermarkets Air/water heat pumps for apartment buildings Water as a refrigerant Compressor racks Condensate pumps for air conditioning Home ventilation Product Specials Heat pumps Exhibitions & Events A comprehensive reference book which offers you the optimum and in the German-speaking countries unique platform for finding an inexpensive, long-term and effective access to the decisive target groups in this market. See separate price list on page 13. Diagnosis and monitoring of condensers Air conditioning for computing centres Cleaning heat exchangers Output control in supermarkets Insulation materials for pipelines Chilling units for refrigeration and freezing cells Heat displacement and generation with airconditioning systems Optimizing filling levels for ammonia plants Hired refrigeration for temporary events Potential applications for natural refrigerants Volume flow metering Fire protection for pipes and supply lines Heat exchangers 10. 14.10. anuga, Köln 20. 21.10. European Heat Pump, Summit, Nürnberg 28. 30.10. SHKG, Leipzig 28. 30.10. efa, Leipzig autumn 2015 Chillventa Rossija, Moscow Measurement Control Regulation Facility control system Measuring instrument for pressure, temperature and humidity Monitoring and protective systems Cold store controllers Other measuring devices and instruments 25. 27.01.2016 AHR-Expo, Orlando The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality. 9
trade magazine price list no. 29, valid from 1 st October 2014 P 1 Ad sizes and rates (prices in ) format width x height mm b/w 2 colours 3 colours 4 colours 2/1 page 203 x 270 each page 2,615.00 3,025.00 3,435.00 3,845.00 1/1 page 186 x 270 1,310.00 1,525.00 1,740.00 1,955.00 3/4 page horizontal 186 x 198 990.00 1,205.00 1,420.00 1,635.00 upright 135 x 270 2/3 page horizontal 186 x 174 875.00 1,090.00 1,305.00 1,520.00 1/2 page horizontal 186 x 130 645.00 835.00 1,025.00 1,215.00 upright 90 x 270 Juniorpage 130 x 186 1/3 page horizontal 186 x 87 450.00 640.00 830.00 1,020.00 upright 56 x 270 1/4 page horizontal 186 x 63 340.00 530.00 720.00 910.00 2-col. 90 x 130 upright 45 x 270 1/6 page horizontal 186 x 45 235.00 425.00 615.00 805.00 1/8 page horizontal 186 x 30 190.00 380,00 570,00 760,00 2-col. 90 x 63 1/16 page 2-col. 90 x 30 120.00 210,00 300,00 390,00 All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf 2 Additional charges: Special position:inside front cover and inside back cover 170.00 Back cover 325.00 Other prescribed positions: 20 % of basic b/w rate Colour: Per special colour 330.00 Sizes: Ads bleeding over the printing area, bleed ads: 2/1 page 400.00 1/1 page 220.00 1/2 page and smaller 135.00 All charges are discountable. 3 Discounts: published within 12 months 3 times 3 % 3 pages 5 % 6 times 5 % 6 pages 10 % 8 times 10 % 8 pages 15 % Combination possibility with the special issue large scale refrigeration technology and the trade directory refrigeration and air-conditioning technology Crossmedia discount Discounts for print and online advertising and crossmedia advertising campaigns on request. 10
Bauverlag Combination More construction decision makers you will get through with tab The trade magazin for the Building Services Sector, SHK Profi, FACILITY MANAGEMENT, Brandschutz, BundesBauBlatt Loose inserts and technical costs are not discountable 4 Classified ads: (not discountable) Situations vacant b/w 1.90 Situations vacant 4c 2.45 Situations wanted 1.40 classified ads 1.90 Box number fee 8.60 5 Special ad types: Bound Inserts 2 pages 1,525.00 4 pages 2,545.00 (others on request) Discounts as per scale of discount 1 sheet = 1/1 ad page Please supply bound inserts in untrimmed format of 216 mm wide and 286 mm high (four pages and more: folded). Required delivery quantity: 4,300 copies Delivery address: Merkur-Druck Mrs. Krieger Am Gelskamp 20 32758 Detmold Delivery memo: for KKA issue Loose inserts (not discountable) Maximum Size 205 x 290 mm Weight of loose insert Preis Up to 25 g and 2 mm thickness 295.00 (higher weights and thicknesses on request) Glued ad media: price Postcard 52.00 Product samples on request Technical costs are not eligible for commission and are not discountable. Required delivery quantity: 4,300 copies Delivery address: Merkur-Druck Mrs. Krieger Am Gelskamp 20 32758 Detmold Delivery memo: for KKA issue AdSpecials We do offer you numerous options of special ad types gate folder cover flap banderols book marks and many more Please request our brochure on special ad types. 6 Contact: Carolin Rumpff + Ariane Ewers-Busche Phone: +49 5241 80-41830 + -5308 Fax: +49 5241 80-641830 + -65308 E-Mail: carolin.rumpff@bauverlag.de ariane.ewers-busche@bauverlag.de 7 Terms of payment: Net invoice value within 30 days following the date of the invoice, VAT ID No. DE 813382417 Bauverlag BV GmbH, Gütersloh Deutsche Bank Berlin IBAN: DE 45 100 700 00 0069465300 BIC: DEUTDEBBXXX (BLZ 100 700 00, Konto-Nr. 06 94 653) Required delivery quantity: 4,300 copies Delivery address: Merkur Logistics GmbH Römerstr. 49 33758 Schloß Holte-Stukenbrock Delivery memo: for KKA issue For selected circulation: selection costs per selection 100.00 11
special issues large scale refrigeration technology H 21003 33.Jahrgang Kälte Klima Aktuell 2014 Sonderausgabe Großkältetechnik Offizielles Organ der: ÜWG Überwachungsgemeinschaft Kälte- und Klimatechnik e.v. Kälte- und Klimatechnik-Innung Nordrhein Innung für Kälte-Klima- Technik Dortmund Innung für Kälte- und Klimatechnik Bremen-Oldenburg Innung für Kälte- und Klimatechnik Berlin-Brandenburg large scale refrigeration technology The special issue large scale refrigeration technology appears in addition to the six issues of KKA Kälte Klima Aktuell and supplemented the offer of the refrigeration and climate professional publications of Bauverlag. Editorial articles, product news and object analyses reference exclusive of large dimensioned high-capacity refrigerating, cooling- and air conditioning machines are published. Circulation: Target group: Size of journal: 8,000 copies = 4,500 cold and climate engineering companies = 2,500 technical building departments = 1,000 selected leaders in the technical property management 210 mm breit x 297 mm hoch Publishing date: 30 th of April 2015 Advertising deadline: 15 th of April 2015 Discounts: Combined discounts with KKA and the trade directory refrigeration and air-conditioning technology For more information please ask: Carolin Rumpff + Ariane Ewers-Busche Bauverlag BV GmbH Postfach 120 33311 Gütersloh Phone: +49 52 41 80-41830 + -5308 Fax: +49 52 41 80-6 41830 + -65308 E-Mail: carolin.rumpff@bauverlag.de page format cols width x height mm stand.rate b/w 2colours 3colours 4colours 2/1 page 8 203 x 270 each page 4,330.00 4,900.00 5,470.00 6,040.00 1/1 page 4 186 x 270 2,160.00 2,450.00 2,740.00 3,030.00 1/2 page 4 186 x 130 1,080.00 1,370.00 1,660.00 1,950.00 3 130 x 186 junior page 2 90 x 270 1/3 page 4 186 x 87 715.00 1,005.00 1,295.00 1,585.00 1 56 x 270 1/4 page 4 186 x 63 540.00 830.00 1,120.00 1,410.00 2 90 x 130 1 45 x 270 1/8 page 4 186 x 30 280.00 575.00 865.00 1,150.00 2 90 x 63 ariane.ewers-busche@bauverlag.de advertising pricelist No. 16 valid from Oct. 2014 12
special issues trade directory refrigeration and air-conditioning technology trade directory refrigeration and air-conditioning technology print & online By order of the trade association BIV we will publish the most comprehensive trade directory of refrigeration and air-conditioning technology. From an editorial point of view, the publication will offer annually the addresses of all association members, both in alphabetical order and arranged by postcode, the addresses of all important suppliers and manufacturers in the field of refrigeration and air-conditioning technology, a list of all suppliers arranged by categories which will allow to find quickly the appropriate suppliers for a product selected and important standards, regulations, provisions as well as chemical and physical basics for manufacturers of refrigerating plants. Please have a look here: www.kka-branchenbuch.de Circulation: Traget group: 5,000 copies executive cool and climate engineering companies, specialist engineers, managers in the technical building management, expert witnesses and training institutions Publishing date: 25 th of September 2015 Advertising deadline: 21 st of August 2015 Discounts: Combined discounts with KKA and large scale refrigeration technology Adress entry: basic entry in the directory of suppliers and producers: 106.00 premium entry in the directory of suppliers and manufacturers (incl. your company s logo): 140.00 additional line: 15.50 each listing in the product group directory: 10.00 each page width x height mm standard rate b/w 2colours 3colours 4colours 1/1 page Typearea 130 x 194 745.00 865.00 990.00 1,110.00 1/1 page Bleed 156 x 216 1/2 page Typearea 60 x 194 385.00 505.00 630.00 750.00 height Bleed 78 x 216 1/2 page Typearea 130 x 90 385.00 505.00 630.00 750.00 width Bleed 156 x 103 advertising price list valid from Oct. 2014 13 www.kka-branchenbuch.de For more information please ask: Carolin Rumpff + Ariane Ewers-Busche Bauverlag BV GmbH Postfach 120 33311 Gütersloh Phone: +49 5241 80-41830 + -5308 Fax: +49 5241 80-6 41830 + -65308 E-Mail: carolin.rumpff@bauverlag.de ariane.ewers-busche@bauverlag.de
trade magazine formats and technical advice F 1 Magazine format: DIN A4 (210 mm wide x 297 mm high; untrimmed: 216 mm wide x 303 mm high) Printing area: 186 mm wide x 270 mm high 4 columns, each 45 mm 2 Printing and binding methods: Offset printing, adhesive binding 3 Data transfer: We accept the following data media: CD-ROM, DVD Transfer by FTP: on request By e-mail (up to 10 MB): vera.wenzel@bauverlag.de or druckdaten@bauverlag.de For larger volumes of data, please contact: Vera Wenzel, Phone: +49 5241 80-59 30 4 Data formats: Please send your ad data as PDF data files with embedded fonts, CMYK colour space or spot colours and 300 dpi resolution. Alternatively you can send us an EPS file with fonts converted to paths and 300 dpi resolution or a TIFF file in CMYK colour space with 600 dpi resolution. Please note that for open files we may charge editing costs depending on the work required. If possible, please use only PostScript fonts from the Adobe or Linotype Library. If you use any other or modified fonts, please advise us accordingly. For reasons relating to licensing laws, you may not supply fonts to us. If we do not have the font used, you must convert the text section concerned into character codes with a graphic program and integrate it as a graphic into your document. In such cases, please consult us. 5 Colours: Please make sure that the colour range always contains Cyan, Magenta, Yellow and Black. Colours which do not require their own printing block must be marked as fourcolour separations. Colour mode: CMYK. With RGB, colour differences result. 6 Proof: For all contract-proof ads, digital proofs (with Ugra/ FOGRA media wedge V 2.0) are required. The colour profile is iso coated v2 300%. If no proofs are provided, the publisher assumes absolutely no liability for colour shifts/variations in the print image. 7 Data archiving: All data files sent to us must be copies; for back-up purpo- ses, you should store originals until publication of the respective issue. The documents and indexes must have a unique order and page designation. If possible, please avoid special symbols, blanks and umlauts in your data file names. Please ensure that you supply all elements used. This applies particularly to photos/figures and fonts embedded in EPS graphics. Data are archived; repeats without changes are therefore generally possible. However, we do not provide a data guarantee. 8 Guarantee: The printers working for us can only expose what is stored on the data media delivered by you. We cannot accept liability for any deviations in texts, illustrations and colours. 9 Contact: Vera Wenzel, Advertising Department Phone: +49 5241 80-59 30 E-mail: vera.wenzel@bauverlag.de 14
trade magazine formats and technical advice F Printing size area format width x height in mm 1/1 page 186 x 270 2/3 upright 120 x 270 2/3 horizontal 186 x 174 1/2 upright 90 x 270 1/2 Junior page 130 x 186 1/2 horizontal 186 x 130 1/3 upright 56 x 270 1/3 horizontal 186 x 87 1/4 upright 45 x 270 1/4 horizontal 186 x 63 1/4 2-col. 90 x 130 Bleed size (additionally 3 mm trim on the pages to be trimmed) format width x height in mm 1/1 page 216 x 303 2/3 upright 135 x 303 2/3 horizontal 216 x 195 1/2 upright 105 x 303 1/2 Junior page 138 x 194 1/2 horizontal 216 x 147 1/3 upright 75 x 303 1/3 horizontal 216 x 105 1/4 upright 57 x 303 1/4 horizontal 216 x 82 1/4 2-col. 105 x 145 15
trade magazine reader analysis 3-L 1.1 Sectors/branches/company types Recipient group Proceeding companies for cold, climate, refrigeration and air conditioning Percentage of readers determined % Projection (approx.) 58.9 2,076 Manufacturers of cold, climate and refrigerationg systems 11.1 391 Operators in industrial companies 7.1 250 Wholesaler and retailsalers 7.6 268 Sanitary heating climate companies 4.7 166 Specialisst engineers 4.5 159 Alliances 0.6 21 training institutions, universities,colleges of higher education 0.3 11 others 3.4 120 not specified 1.8 63 100.0 3,525 Rounding difference 0 Actually circulated copies 3,525 1.2 Size of the business unit Percentage of readers by employees determind % Projection (approx.) 1 9 employees 49.6 1,749 10 19 employees 21.0 740 20 49 employees 13.8 486 50 99 employees 3.5 123 100 199 employees 3.7 130 200 and more employees 4.5 159 No details 3.9 137 100.0 3,524 Rounding difference +1 Actually circulated copies 3,525 1.3 Job area: Function Percentage of readers determind % Projection (approx.) Owner, co-owner 54,1 1.907 Managing director 14,7 518 Unit/department manager/group leader 21,5 758 Project manager 2,9 102 Master technician 2,6 92 Administrative officer 2,3 81 Assistant technician 0,3 11 others 0,8 28 not specified 0,8 28 100,0 3.525 Rounding difference 0 Actually circulated copies 3.525 1.4 Company products/services Percentage of readers determind % Projection (approx.) Air conditioning 80,0 2.820 Commercial refrigeration 63,4 2.235 Industrial refrigeration 58,1 2.048 Heat pumps 50,8 1.791 Refrigeration equipment/cold storage rooms 50,2 1.770 Control systems/building management systems 47,2 1.664 Electrical engineering 45,6 1.608 Ventilation systems 45,5 1.604 Mobile refrigeration 42,2 1.488 Refrigeration transport 24,4 860 Insulation systems 17,5 617 No details 11,0 388 Multiple answers (100% = 3,525 copies) 16
trade magazine advertorial/ad special Advertorial When you have a little more to say the advertorial is your first choice. Present your company or your new product in detail in the Look & Feel section of KKA Kälte Klima Aktuell and therefore (at the first glance) as a feature of the editorial reporting. It s this simple: 1. You book the advertorial of your choice. Available sizes: 2/1 page and 1/1 page 2. You supply your texts and images 3. We set your content in the layout of KKA Kälte Klima Aktuell 4. You give the final approval to your advertorial And the best thing about it: The design and proof-reading by our editorial department is already included when you book your advertorial! KKA large scale refrigeration technology Prices: advertorial 2/1 page 4 colours 3,845.00 6,040.00 advertorial 1/1 page 4 colours 1,955.00 3,030.00 17
Raum für Online/Room for Online Services Direktmarketing/ Direct Marketing Online Websites Newsletter Microsites Web-TV e-magazines Produktdatenbanken/ Product Databases Print Veranstaltungen/Events Corporate Publishing 18
website portrait 1 1 Web address: www.kka-online.info 2 Short profile: More and more cold and climatisation engineers are using the internet in their day-to-day work. www.kka-online.info complements the printed edition and also provides readers with an additional interac-tive component with extensive user benefits. As in the printed issue, the online pages of KKA Kälte Klima Aktuell focus on current topics. These are presented in competent, focussed and application oriented reports. Together with KKA Kälte Klima Aktuell, www.kka-online.info provides a targetgroup-friendly platform with cross-media synergies for your advertising campaigns. 3 Target group: proceeding companies for cold, climate, refrigeration and air-conditioning 4 Publisher: Bauverlag BV GmbH Contact editorial department: Christoph Brauneis Phone: +49 5241 80-7958 Fax: +49 5241 80-9313 E-Mail: christoph.brauneis@bauverlag.de Contact online advertising: Carolin Rumpff + Ariane Ewers-Busche Phone: +49 5241 80-41830 + -5308 Fax: +49 5241 80-641830 E-Mail: carolin.rumpff@bauverlag.de ariane.ewers-busche@bauverlag.de 19
website price list/forms of advertising P 1 Price list and forms of advertising:: forms of advertising placement format (pixel, width x height) max data size prices per month Fullsize Banner Complete website, in rotation with max. 2 others 468 x 60 100 KB 450.00 Superbanner Complete website, in rotation with max. 2 others 728 x 90 100 KB 510.00 Skyscraper Complete website, in rotation with max. 2 others 120 x 600 100 KB 580.00 Wide Skyscraper Complete website, in rotation with max. 2 others 160 x 600 100 KB 780.00 Halfpage Ad Complete website, in rotation with max. 2 others 300 x 600 100 KB 1,425.00 Medium Rectangle Complete website, in rotation with max. 2 others 300 x 250 100 KB 910.00 Wallpaper Complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 KB 1,020.00 Expandable Wallpaper Complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 KB 1,120.00 Layer Ad Complete website, in rotation with max. 2 others individual 100 KB 1,350.00 Textlink Complete website up to 50 characters 320.00 Microsite (Basic) menu item special individual individual from 1,290.00 Microsite (Classic) menu item special individual individual from 2,490.00 Microsite (Premium) menu item special individual individual from 4,290.00 Crossmedia-PR online individual individual 925.00 All online advertising formats can be booked exclusively. Rates and availability on request. (all prices are subject to statutory VAT) Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf 2 Disocunts: published within 12 months 3 months 5 % 6 months 10 % 12 months 15 % 3 Special advertising formats: additional options Wallpaper: Coloured, clickable background 30 % additional charge Skyscraper, wide-skyscraper, half page: sticky (the ad moves downward as the user scrolls and therefore always remains in the visible area) 30 % additional charge Other online special advertising formats (e.g. banderole ad, billboard) on request. 20
website website traffic N 1 Traffic audit: 2 Website traffic: visits: 14,563 page impressions: 35,385 (monthly average) 45.000 40.000 35.000 30.000 PI s 25.000 20.000 15.000 10.000 Visits 5.000 0 September October November December January February March April May June July August 2013 2014 21
website formats and technical advice F 1 File formats: JPG, GIF, Flash, HTML-Tag, Redirect -Tag Weight: max. 100 kb per banner Additional information for Flash Banner: Please send a swf-file for Adobe Flash Player 9. Please provide us a alternative GIF- or JPG- file as a fallback-image, which will be delivered to the users which have not installed a Flash Plug-in. Please do not use more then 24 frames per sec., we recommend to use a frame rate of 12 frames per sec.. The swf-file should support the clicktag variable: On any click, Flash ads should redirect to the URL specified in the clicktag argument; there should be no other redirection in between. The variable name must be spelled. clicktag (upper-case TAG; no space between click and TAG) and not click tag, Click Tag, or any other form. For detailed information please see our spec sheet: www.bauverlag.de/downloads/spec-sheet-online.pdf 3 Delivery deadline: 2 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us. Please send your materials together with the required meta information: customer name booking period booked site advertising format contact person for inquiries motif name (optional) target-url 4 Contact person: If you have any technical queries, please contact: Irina Felde Phone: +49 5241 80-40109 E-Mail: irina.felde@bauverlag.de On request you will get a reporting about ad-impressions and ad-clicks 2 Delivery address: Please send your banner to irina.felde@bauverlag.de 22
website formats and technical advice F forms of advertising format width x height in pixel Full-Size-Banner 468 x 60 Super-Banner 728 x 90 Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Halfpage Ad 300 x 600 format width x height in pixel Medium Rectangle 300 x 250 Wallpaper 728 x 90 + 120 x 600 Expandable Wallpaper 728 x 90 + 120 x 600 (300 x 600) Layer Ad on request Textlink on request Please see our notes on data formats and programming. 23
website microsite Microsite 1 What is a microsite? The microsite is a compact website with its own navigation within the www.kka-online.info. As a premium online advertising form with interactive user communication, the microsite attracts particularly high attention. Use the microsite as part of your cross-media package as a central advertising medium in your online campaign as a special feature on a particular topic (here you are the exclusive partner) for a product launch 2 Your microsite on www.kka-online.info As eye-catching as a microsite is, it is also unique. We create your microsite specially and individually for you. In the first step, you can choose between three configurations: Basic Classic Premium Microsite with standardized layout and simple programming Extended microsite with individual, partly animated layout requiring more programming Exclusive microsite with an individual layout and complex programming (e.g. flash animation, MouseOver effects, embedded video) In each case, the microsite is created in line with your corporate design requirements and is approved by you before it goes live. We should be pleased to discuss any further details with you! For the creation of your microsite, we need a lead time of 4 8 weeks before going live. We recommend a runtime of at least three months. Price: from 1,290.00 per month 3 Our services Set-up and creation of the microsite in close consultation with you Monthly update Editorial support (for Classic and Premium) Advertising of your microsite with We should be pleased to discuss all details on request. All possibilities and prices available upon request. 24
website crossmedia-pr crossmedia-pr Combination print and online adding value in just three steps 2 1 Print We publish your article/product report in the KKA Kälte Klima Aktuell magazine as agreed with our editorial department. The reader is directed to your additional information on the KKA website by the Online + box and the specified web code. 2 Online By entering the web code at www.kka-online.info, the reader can reach the online version of your article/report easily and direct. 3 Added value Here you provide the reader with additional content and create real added value tied to your brand. TECHNIK Mietkälte Additional information could include: Additional photos and drawings Videos (product video/assembly film/interview, etc.) PDF downloads (brochures/flyers/demo versions, etc.) Links to further information (on your website) More comprehensive article/report texts The added value attracts attention: the cross-media PR items are some of the most clicked-on articles in the publication month. in der Veltins-Arena Schnelles Eis statt grünem Rasen Das sportliche Eishockey-WM Großevent auf Schalke stellte nicht nur die hoch motivierten Eishockey-Cracks aus Deutsch- Roger Beckmann, land und den USA vor einige Herausfor- Hagen derungen. Auch die Technikteams mussten auf den Punkt genau zur Hochform und steigende Temperaturen unter dem Ein komplettes mobiles Eishockey-Spielfeld stellte das österreichische Unternehmen AST (www.ast.at) für das erste Spiel der Weltmeis- terschaft in der Gelsenkirchener Multifunktionsarena auf. Einschließlich aller Eishockey- Einrichtungen von der speziell angefertigten mobilen Bande mit Doppelrumpf und Publikumsschutz bis zu Spieler- und Strafkabinen war glitzerndes Eis angesagt: Auf dem Rasen entstand eine rund 60 m lange und 30 m 54 Kälte Klima Aktuell 3/2010 www.kka-online.info Sie war für einen Tag das größte Eishockey-Stadion n der Welt: die Veltins-Arena auf Schalke und sie wurde Schauplatz eines historischen hen 2:1-Siegs der deutschen Eishockey-Nationalmannschaft über r die US-Boys. Die notwendige Kältepower für das WM-Eröffnungsspiel in Deutschland wurde durch Mietkälte realisiert. Hierzu wurden in Gelsenkirchen acht mobile Kaltwassersätze zur Weite Wege, enge Zeitfenster, hohe Temperaturen Das sportliche Großevent stellte nicht nur die hoch motivierten Eishockey-Cracks aus Deutschland und den USA vor einige Herausforderungen. Auch die Technikteams mussten auf den Punkt genau zur Hochform und steigende Temperaturen unter dem Stadiondach ach sorgten für anspruchsvolle Randbedingungen. ngungen. Für den Auf- und Ab- bau der Eishockeyanlage gab es exakte lich der Bandenanlage durfte maximal vier Online Plus Einen Film über das größte Eis- www.kka-online.info. Webcode KKA0I2W3 1 lich der Bandenanlage durfte maximal vier Online Plus Einen Film über das größte Eis- www.kka-online.info. Webcode KKA0I2W3 3 All possibilities and prices available upon request. 25
newsletter 1 Kälte Klima Aktuell portrait 1 Name: KKA Newsletter, newsletter@news.bauverlag.de 2 Short profile: The KKA Kälte Klima Aktuell newsletter informs the decision makers about news in the branch by E-mail. The latest reports and articles from the printed issue keep the cold and climatisation engineers up to date once a month. 3 Target group: proceeding companies for cold, climate, refrigeration and air-conditioning technology 4 Publication frequency: monthly 5 Publisher: Bauverlag BV GmbH Issue booking deadline date of publication trade fair 1/15 12.01.2015 14.01.2015 2/15 09.02.2015 11.02.2015 3/15 02.03.2015 04.03.2015 ISH, Internorga 4/15 06.04.2015 08.04.2015 5/15 04.05.2015 06.05.2015 6/15 08.06.2015 10.06.2015 7/15 06.07.2015 08.07.2015 8/15 10.08.2015 12.08.2015 9/15 07.09.2015 09.09.2015 10/15 05.10.2015 07.10.2015 SHKG 11/15 09.11.2015 11.11.2015 12/15 07.12.2015 09.12.2015 Contact editorial department: Christoph Brauneis Phone: +49 5241 80-7958 Fax: +49 5241 80-9313 E-Mail: christoph.brauneis@bauverlag.de Contact newsletter advertising: Carolin Rumpff + Ariane Ewers-Busche Phone: +49 5241 80-41830 + - 5308 Fax: +49 5241 80-641830 E-Mail: carolin.rumpff@bauverlag.de ariane.ewers-busche@bauverlag.de 26
newsletter price list/forms of advertising P 1 Prices and forms of advertising:: forms of advertising placement format (pixel, width x height) max data size prices per month Full-Size-Banner Content 468 x 60 100 KB 345.00 Skyscraper next to the content 120 x 600 100 KB 445.00 Wide-Skyscraper next to the content 160 x 600 100 KB 680.00 Text ad Content up to 500 characters + 1 image 100 KB 525.00 (all prices are subject to statutory VAT) Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf format width x height in pixel Full-Size-Banner 468 x 60 Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Text ad 500 characters + 1 image 2 disocunts: published within 12 months 3 months 5 % 6 months 10 % 12 months 15 % 27
newsletter distribution N 1 Recipients: the KKA Kälte Klima Aktuell newsletter reaches proceeding companies for cold, climate, refrigeration and air-conditioning 2 Circulation: 876 recipients (dated September 2014) openingrate: 107.9% 28
newsletter formats and technical advice F 1 File formats: JPG or static GIF, max. 20 KB (without animation) The KB data given for every advertising material are maximum sizes and represent the total sum of all data defined by the advertising materials (including files to be loaded later, sniffer code, images, flash, etc.). 2 Formats: HTML or text 3 Delivery address: Please send the ad media for your campaign to irina.felde@bauverlag.de 4 Delivery deadline: 2 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us. Please send your materials together with the required meta information: customer name booking period booked site advertising format contact person for inquiries motif name target URL Reporting: On request you will get a reporting about the opening rate and ad-clicks. 5 Contact person: If you have any technical queries, please contact: Irina Felde Phone: +49 5241 80-40109 E-Mail: irina.felde@bauverlag.de 29
Raum für Veranstaltungen/Room for Events Services Direktmarketing/ Direct Marketing Print Veranstaltungen/ Events Fachforen/Special Forums Fachkongresse/Congresses Fachexkursionen/Business Trips Fachmessen/Exhibitions Kundenveranstaltungen/ Customer Events Corporate Publishing Online 30
events tab forum for building services tab forum for building services Networking for professional engineers and the trade! Fachforum 2015 The tab forum was created for intensive transfer of ideas and information between qualified building services and cooling experts on both the participant and speaker sides. In dedicated block sessions, ample time is provided for detailed question and answer rounds as well as panel discussions. The diverse range of issues and aspects covered at each event ensures wide interest from professional engineers in building services and cooling professionals. From these events, the participants take with them concrete recommendations and practical tips for their day-to-day work. More in-depth information is provided in the exhibition accompanying each forum. Ask for our forum topics and dates for 2015. Herbert Walhorn Phone: +49 5241 80-2232 herbert.walhorn@bauverlag.de 31
job market job advertisements Successful recruiting...... with a job advertisement in KKA Kälte Klima Aktuell. Your advantages: circulation of 4,000 copies advertisement print + online: www.kka-online.info, www.tab.de, www.re-online.info and www.shk-profi.de you will reach your exact targe group less spreading loss than in a daily newspaper combination options with all our trade magazins - thereby extensive advantages in regard to the price For more information: contact person: Carolin Rumpff Phone: +49 5241 80-41830 Fax: +49 5241 80-641830 E-Mail: carolin.rumpff@bauverlag.de Stellenmarkt Zur Verstärkung unseres Teams suchen wir Kälteanlagenbauer/ Mechatroniker für Kältetechnik Ihr Profil: selbstständig arbeitend verantwortungsbewusst Führerscheinklasse 3 Sachkundebescheinigung zur Chemikalien-Klimaschutz-Verordnung Ihre Aufgaben: Wartung, Kundendienst und Montage Kälte- und Klimatechnik Wir suchen Sie!!! Mechatroniker/- in Kältetechnik Ihr Aufgabenbereich: Service, Wartung, Instandhaltung sowie Inbetriebnahme von kälte- und klimatechnischen Einrichtungen der Industrie und Gewerbe. Wir bieten ihnen: Eine interessante und anspruchsvolle Tätigkeit innerhalb eines motivierten und dynamischen Teams von 18 Mitarbeitern. Ihre Leistung wird überdurchschnittlich vergütet. Wir bieten Ihnen eine optimale Einarbeitung, alle Möglichkeiten für eine berufliche Weiterentwicklung und ein sehr gutes soziales Umfeld. BS, Bing & Scheidthauer GmbH Ihr Ansprechpartner: Peter Scheidthauer, p.scheidthauer@bs-klima.de Techniker oder Meister Die Kratschmayer Luft-Wärme-Klima GmbH ist eine Firma der Kratschmayer Gruppe mit ca. 100 Beschäftigten. Wir suchen für den Standort Stuttgart Plieningen oder Waldenburg motivierte Mitarbeiter (m/w) für folgende Position: Projektleiter (m/w) Im Bereich Luft-Wärme-Klima Ihre Aufgaben bei der Projektierung von Anfragen: Projektplanung Technische Unterstützung des Vertriebs Verantwortliche Erstellung von Angeboten Erstellung der Angebotskalkulation Verhandlungsführung mit potentiellen Kunden und Lieferanten Ihre Aufgaben bei der Abwicklung von Aufträgen: Verantwortliches Projektmanagement Prüfung der Angebots- und Erstellung der Nachkalkulation Verhandlungsführung mit Kunden und Lieferanten Nachforderungsmanagement Unsere Anforderungen: Abgeschlossene Ausbildung als Techniker oder Meister Fundierte Kenntnisse im Luft, Wärme, Klima und MSR Bereich Ausgeprägtes Verantwortungs- und Kostenbewusstsein Gutes Urteils- und Durchsetzungsvermögen Sicheres, verbindliches Auftreten und teamorientierte Arbeitsweise Gutes kaufmännisches Verständnis ist von Vorteil Wir bieten: Ausbaufähige Dauerstellung Leistungsorientierte Bezahlung Angenehmes Betriebsklima Gute soziale Leistungen Sie sind an dieser herausfordernden und abwechslungsreichen Aufgabe interessiert? Dann freuen wir uns auf Ihre aussagekräftigen Bewerbungsunterlagen Kratschmayer Luft-Wärme-Klima GmbH Hohebuch 13, 74638 Waldenburg Tel.: 07942-94610-0 Fax: 07942-94610-22 info@kratschmayer.de www.kratschmayer.de WIR SUCHEN SIE! Mechatroniker/-in Kältetechnik Ihr Profi l - abgeschlossene Berufsausbildung - Berufserfahrung, jedoch geben wir auch engagierten Berufsanfängern eine Chance - selbständiges Arbeiten - Teamfähigkeit Wir bieten eine abwechselungsreiche Tätigkeit in den Bereichen Montage, Service und Wartung mit allen Möglichkeiten zur berufl ichen Weiterentwicklung Ansprechpartner: Reimund Nessel, Tel.: 06324-2326 r.nessel@wittmann-kaeltetechnik.de For more information and prices please contact us 32
Starke Marken Ihre Zielgruppen/Strong Brands Your Target Groups Architektur/Architecture DBZ Deutsche Bauzeitschrift Bauwelt Bauhauptgewerbe/Construction this - Tiefbau Hochbau Ingenieurbau Straßenbau tunnel Baustoffherstellung/ Building Materials AT International recovery Recycling Worldwide BFT International ZI Ziegelindustrie International ZKG Zement Kalk Gips Immobilienwirtschaft/Real Estate FACILITY MANAGEMENT BundesBauBlatt Handwerk/Craft bauhandwerk dach + holzbau metallbau SHK Profi KKA Kälte Klima Aktuell Technische Gebäudeausrüstung/ Technical Building Services tab Das Fachmedium der TGA-Branche www.bauverlag.de