Kanalstr. 33 73728 Esslingen Inhaltsverzeichnis Seite 1 von 6 TBB602 MD International Business 2 Int.Marketing/-Finance & Case Studies Int.Business 3 International Conmmercial Law 5 Erläuterungen 6
Modul TBB602 MD International Business zugeordnet zu: Studiengang TBB Internationale Technische Betriebswirtschaft Seite 2 von 6 Modulcode: TBB602 Modulform: keine Studiengang: TBB - Internationale Technische Betriebswirtschaft Modulart: generierte Leistung ECTS-Punkte: 0 Pflichtkennzeichen: Pflichtfach Zeit für Kontaktstudium: Modulverantwortlicher: 120 Zeit für Selbststudium: 120 Helmut Kohlert Unterrichtssprache: Deutsch Version: WiSe 12/13 letzte Änderung: 19.09.2012 14:31 zugeordnete Teilmodule Int.Marketing/-Finance & Case Studies Int.Business International Conmmercial Law Inhalt Internationalization of companies and effects on marketing issues Financial impacts in international environments Recognition and working within a legal frame on an international scale Nutzbarkeit des Moduls Marketing, Corporate Finance Literatur siehe in den Teilmodulen
Teilmodul zugeordnet zu: Modul Int.Marketing/-Finance & Case Studies Int.Business MD International Business Seite 3 von 6 Modulcode: - Prüfungsform: Klausur Studiengang: TBB - Internationale Technische Betriebswirtschaft Prüfungsart: Leistungsnachweis ECTS-Punkte: 6 Pflichtkennzeichen: Pflichtfach Zeit für Kontaktstudium: 90 Zeit für Selbststudium: 90 Verantwortlicher: Helmut Kohlert Unterrichtssprache: Englisch Version: SoSe 12 letzte Änderung: 03.05.2011 16:44 Ziel Teilmodul International Marketing" This course covers an entire range of international marketing, beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The course addresses the reality of the interchange between business and government by analyzing international marketing issues from both the business and policy perspective. Most important is the integration of the societal dimensions of diversity, environmental concerns, ethics, and economic transformation. At the end of this course, students will: Have a better understanding of the basic concepts in international marketing and the environ-mental forces that will need to consider as international marketers. Learn how to focus on the various activities necessary for international marketing planning, including import/export operations, together with elements of the marketing-mix. Learn to become more effective marketing managers by understanding the strategy issues most relevant for the multinational corporation. Learn about reducing risk and expanding global opportunities in the real world - entrepreneurial perspective. Teilmodul International Finance" 1)International Banking System 2)Euromarkets 1)Introduction 2)Markets for Credit and capital 3. Portfolio selection 1) 1)Stock Portfolios 2)Minimum Variance Portfolio
3)Optimal Portfolios using Markowitz Diversifikation 4)Optimal Portfolios using utility functions 4. Options 1) 1)Introduction 2)Arbitrage free Markets 3)Option Pricing 4)Strategies using Options 2) Forwards, Futures und Swaps 1)Introduction 2)Pricing of Forwards and Futures 3)Hedging with Financial Futures and Forwards 4)Financial Swaps Seite 4 von 6 Teilmodul Case Studies International Business" Applying the international marketing material in different case studies Prüfungsform und Dauer Klausur, 180 Minuten (Teil der Klausur International Business)
Teilmodul zugeordnet zu: Modul International Conmmercial Law MD International Business Seite 5 von 6 Modulcode: - Prüfungsform: Klausur Studiengang: TBB - Internationale Technische Betriebswirtschaft Prüfungsart: Leistungsnachweis ECTS-Punkte: 2 Pflichtkennzeichen: Pflichtfach Zeit für Kontaktstudium: 30 Zeit für Selbststudium: 30 Verantwortlicher: Helmut Kohlert Unterrichtssprache: Deutsch Version: SoSe 12 letzte Änderung: 03.05.2011 16:44 Ziel By the end of the course participants should have a basic understanding of commercial legal relations, in particular with respect to trans-border transactions in Common Law and Civil Law Systems, be familiar with legal terminology, be capable of understanding and analyzing basic legal problems in different types of contracts and be able to recognize business risks/develop risk management solutions from different viewpoints (e.g. seller/purchaser, licensor/licensee), understand corporate structures and basic principles of mergers & acquisitions (M&A) and joint venture concepts. 1. Basic differences between Common Law and Civil Law Systems 2. International Organizations Formation of contracts 3. Basic legal elements of different types of contracts 4. Warranties 5. Breach of contract, based on CISG 6. Risk management/risk avoidance from different viewpoints with case studies 7. Applicable law, jurisdiction, battle of the forms 8. Dispute resolution, security, intellectual property law Prüfungsform und Dauer Klausur, 60 Minuten
Seite 6 von 6 Erläuterungen