Discovery sysko Service als Kundenbindung Mobile / iphone Social Networking Cloud Computing
Reply / syskoplan living network with 2.600 specialists SAP Microsoft Oracle IBM Open Customer
Excerpt of References Media & Commerce Financial Services Consumer Products IT - / Service Management SAP Application & Technology MS Application & Technology IT-Operations
syskoplan / discovery sysko strategy From Plan to Optimization User Layer/User access User Interface Workflow Portal Media Rich content Technical Integration Media Production Scheduling Media Services Media Asset Management Business Services Enterprise Service Access Layer Digitalization Intellectual Property Management Cross Media Production Digital Rights Management Enterprise Service Access Layer Distribution Content Management System Technical Integration Commerce Shop Customer Relation Management Integration Services Enterprice Services Enterprise Resource Planning Web Services Supply Chain Management Master Data Management Business Intelligence Composite Applications Technical Integration 4 discovery sysko GmbH 2008
Mobile / iphone als Service Tool
Mobile Warum sich nur auf das iphone / ipod beschränken? 1. 66% aller mobilen Internet Zugriffe erfolgen ausschließlich über das iphone / ipod 2. Extrem hoher Bedienkomfort = Positive Wahrnehmung des Angebotes. 3. Einheitliche Tarifstruktur = Alle Nutzer haben einen Datentarif und können zusätzlich WLAN nutzen. 4. Das Angebot kann - nach einem erfolgreichen Launch - einfach und beliebig auf weitere Endgeräte-Typen (Smartphones) erweitert werden. 6 Net Application 02.2009
7 Warum beschäftigen wir uns mit Online/Mobile?
Technologien Architektur Klarer Trend zu THIN Client Kompromisse WEB versus oder mit Mobile Video-Applikationen Sicherheit Usability Performance Business Requirements Architektur 6 Typen Thick Code and adat on mobile Rich Code on mobile, data external Streaming Client Thin Browser oder Rendering Client Messaging OS Apple, iphone Windows CE Android Symbian JAVA Rest 8 discovery sysko GmbH 2009
Das Konzept Interessenten können sich die Applikation aus dem itunes Store, der auf jedem iphone vorinstalliert ist, laden. Willkommen bei Das Laden erfolgt entweder über den WEB- Shop oder direkt vom iphone 9
Customer: Tag: Mission: NRK - Norsk Rikskringkasting (Norwegian Broadcasting Corporation) Music Download Portal Open the internal digital media archive to consumers Example: NRK Innovation: Integration of Music and Video download, streaming, preview- and listening plus community We decided for the JOCA platform because it combines the required different services over all distribution channels. No pure WEB company is able to offer the same good user experience in both channels Wolfgang Klein, discovery sysko 10 discovery sysko GmbH 2009
Beispiel: neckermann.de Customer: Tag: Mission: Specialty: Neckermann Shop Enhance the WEB an Print Catalogue with a mobile shop The main focus was on performance and to integrate streaming for product presentations The cooperation with Interactiv is an important part of our Multi-Channel-Strategy. Over the last years we have been able to reach our consumers via all channels offered by new technologies. Dr. Markus J. Krechting, Head of Marketing und New media neckermann.de GmbH. 11
Beispiel: Neue Shopping Variante Einfaches Audio- und Videostreaming via 3GP-Technologie und Webstreaming 12
Beispiel: VW Fox Kampagne Übersicht der Mechanik zum Kampagnenstart Kampagnen-Start: Website + Banner Informationen auf www.volkswagen.de und im Fox-Showroom unter dem Gewinnspiel volkswagen.de/foxfinder Download des Fox JOCA Special mediensynchroner TRIGGER Bannerschaltung auf Zielgruppenaffinen Webseiten TV-Spot im zielgruppenaffinen Umfeld 13
Fox Finder auf JOCA im Überblick Gewinnspiel-Info Preis-Auslobung Teilnahmebedinung Probefahrt Infomaterial Spiel Spiel Daten Daten Daten Danke Seite 14
Fox Informationsbestellung Generierung von Dialogkontakten für Produkt-Informationsbestellung Fox JOCA Special Übersicht Fox Infomaterial erwünscht Zwischenschritt Datenabfrage Datenübermittlung Datenbank Transaktion Reporting an Kunden 15
Social Networking als Service Tool 16 discovery sysko GmbH 2008
Welche Unternehmen nutzen Social Networking? Und warum? Süddeutsche Zeitung Springer FAZ Ferrari VW Tagesschau HSE HAushaltswaren Ansprache jüngerer UND älterer Generationen Leserbriefersatz Erweitertes Branding Neue Abonnenten Neue Zuschauer Marktforschung Marketing Verkauf Merchandizing HW/SW Support 17 discovery sysko GmbH 2008
qeep die größte deutsche Mobile Example: JOCA qeep qeep offers the folloing features: Community Foto blogging Video blogging Messaging Mobile VoIP Sound Push Gaming RSS 18 discovery sysko GmbH 2009
Customer: Tag: Mission: Planet Radio Community Enhance the WEB Community with a mobile frontend Beispiel: JOCA Planet Radio Specialty: The Idea was to integrate the mobility of users in the community. In this case the users are able to create locations in which they can login when they are there. Other users can browse the locations and can see the profiles of the users who are there. With p2go our listenser have a direct link to their favourite radio station. With this new service we are able to offer new service elements via interaction with our listeners. The direct dialogue turns out to be important for customer retention and opens new business models by music download. This is especially important for ouryoung target group of 14-49 year old consumers. (planet radio-programm chief Roel Oosthout) 19
Beispiel: JOCA Planet Radio Web Applikation Mobile Client Picture upload Match profile Choose location / match party 20
Unsere Opportunities.und erfordern...liegen 1. im Marketing & 2. Fachabteilungen und 3.IT- Abteilungen, und bei extrem jungen Entscheidern..liegen in den neuen Applikationen.. ermöglichen neue Applikationen.. sind Kunden spezifisch bezogen.. Erfordern Backupsysteme/Systemintegration Beispiel Hersteller Weisser Ware, Automotive, TV Shopping Interaktive Kommunikation Probefahrten, News Marketing: Video, Social Networking, Community, Mehrwertdienste. Rezepte, Weinempfehlungen, Marktforschung Vertrieb: Steuerung, Daten, Logistik CRM-Systeme, System Integration Service: Kenntnisse über den Kunden Welches Geräte im Einsatz mit allen Details Technische Zeichnung, Trainingsvideos (weniger Hardcopy Dokumentation) Steuerung.Mut und Zähigkeit Innovation und Investitionsbereitschaft 21 discovery sysko GmbH 2008
Elastic Computing Cloud (EC2) Summary of Activities April/May/June 2009 22
Cloud Computing: as-a-service Angebote 3 different models: IaaS (Infrastructure-as-a-Service): Outsourcing of HW oder Virtual Machines with control over OS and Applications PaaS (Platform-as-a-Service): Outsouricng (higher-level environment ) for SW devlopment SaaS (Software-as-a-Service): Software, which is being accessed over the net 23
What have been the objectives? The goal was to set-up different environments for different customers to allow testing of services which are hosted in the cloud For Saas DMA (Digital Asset management ) in the cloud. PIM applications creating/sharing/distributing of multimedia content Partner network for fast and easy file transfer Create a generic offering for customers Create a solution package for customers Become a competent partner Discovery is using Amazon (AWS) and Azzure (July 09) 24 discovery sysko GmbH 2009
Which are the Participants? NRK, Norway Norwegian Broadcaster Digital Media Asset Management & e-portal sharing of content XX, Germany Marketing and Service department, white ware industry Video Management, Worldwide Distribution of video files Technical Documentation, worldwide collaboration RTE- RadioTelevisone Eire/Ireland- start Mid of May (see next steps) Irish Broadcaster Access to Music Archive for search and download 25 discovery sysko GmbH 2009
DMA in the Cloud Architectur Status Factory EC2 API http://*.dma.com EC2 security layer (22, 80, 443) smtp relay DMA Instance Elastic IP EC2 medium Apache 2.2 Load Balancer EC2 EBS web content EC2 medium Tomcat AS 1 EC2 medium Tomcat AS n EC2 medium Tomcat API 1 EC2 medium Tomcat API n 26 discovery sysko GmbH 2009 Elastic IP EC2 EC2 medium EC2 medium Oracle medium Oracle Oracle EC2 EBS datafile
27 GENERIC PRICELIST
28 discovery sysko GmbH 2008 AWS configurator: Example MAM 20 TB: Monthly cost: 5.500 @ AWS Plus Consultancy and maintenance By discovery 2.000 /month
29 discovery sysko GmbH 2008 References of Cloud Computing as such
Strength Risks Fast Service No HW/SW investement/maintenance Transparent Reliable Flexible Easy to setup Legal Content ownership, distribution, Corporate Governance Psychological Trust Technical Bandwidth, speed: at present 250 Mbit/s not sufficient for video Easy to use, to implement IT departments want to do this on their own 30 discovery sysko GmbH 2008
Wolfgang H. Klein Partner wolfgang.klein@discovery.sysko.de Mobile + 49-172-83 35 202