Designing Digital Futures

Transkript

1 #DesigningDigitalFutures While technology is important, it s what we do with it that truly matters. Muhammad Junus (Nobel Laureate) Macromedia University welcomes you to, a symposium for design-driven innovation at Oskar von Miller Forum in Munich What effect has the digital transformation on our society? Is humanity really at stake as many fear, or does an upcoming "Big Data and Robotic Age" rather offer a stimulus to evaluate human qualities and to scrutinize what it means to be human in the 21st century? I wish you an inspiring day, filled with lots of new insights, meaningful exchange and lively networking. Prof. Oliver Szasz Kindly supported by:

2 Agenda 09:30-10:00 Registration and Coffee Session One: Digital Futures: A Design Perspective (Presentations in English) 10:00 10:05 10: :30 Prof. Oliver Szasz (Introduction) Dr. Beate Wilhelm (Academic Director Macromedia University, Campus Munich) Prof. Dr. Juergen Faust (President Macromedia University) Prof. Oliver Szasz (Vice Head Graduate School Macromedia University, Campus Munich) Markus Hohl (Design Associate Design Council UK, Design for Europe) Digital Futures: A Technology Perspective (Presentation in English) 11:00 Prof. Dr. Juergen Schmidhuber (Scientific Director Swiss AI Lab IDSIA (USI & SUPSI) Prof. of AI) 11:45 Panel Talk, Q&A 12:15-13:00 Lunch Break and Networking Session Two: Modul Deutsch (Presentations in German) Module English Digitale Zukunft: eine philosophische Perspektive Workshop: Design-driven Innovation 13:00 Prof. Dr. Dr. h.c. Nida-Rümelin (Staatsminister a.d.) Q&A 13:00-15:00 Prof. Oliver Szasz, Nourhan Tawfik, Christoph Merdes Digitale Zukunft: die Business Perspektive 14:00 Amir Roughani (Founder & CEO Vispiron) 14:20 Andreas Baumann (Head UX, Bosch Security Systems) 14:40 Dr. Bernhard Krusche (Co-Founder Ignore Gravity) 15:15-15:45 Coffee Break and Networking Session Three: Digital Futures: Design Project Examples Newcomers (Presentations in English) Session Three: 15:45 Nourhan Tawfik (Alumni Macromedia University) Digital Futures: Design Practice Examples (Presentations in English) 16:00 Andreas S. Rieger (Director Project Management - designaffairs) Alexander Peters (Associate Director Interaction Innovation - designaffairs) 16:30 Michael Reuter (Co-Founder - Datarella, AppAdvisors) 17:00 Kalle Buschmann (Associate Creative Director, frog) 17:30 Dr. Michael Bartl (CEO - Hyve) 18:00 Panel Q&A 18:15-19:00 Get-Together and Networking

3 3 Session One / Presentations in English Digital Futures: A Design Perspective Prof. Oliver Szasz (Vice Head Graduate School Macromedia University) With an academic background in sociology, political science and philosophy, Oliver Szasz is focusing his design research on human-centered design, design thinking and social innovation. He has extensive international experience as a strategic design consultant for global private and public organisations. Besides his teaching, Oliver Szasz participates in the academic debate about design thinking and provides consultancy services for design-driven innovation processes. Dr. Beate Wilhelm, Academic Director, Macromedia University, Campus Munich Beate Wilhelm has a background in management and political consulting. She is a specialist for organisational and educational processes. Her focus lies on systems, innovation, knowledge and technology transfer. Prof. Dr. Juergen Faust (President Macromedia University) Juergen Faust has specialized in managing through designing and published about the idea transferring design methods and processes into the Management field, based on his work about a comprehensive theory to describe design processes. He also teaches design and design theory. He contributed to a variety of books and publications. Markus Hohl (Design Associate Design Council UK, Design for Europe) Markus Hohl s background is in product design and engineering and he has over 20 years international design experience in creating iconic products and services. He also works with organisations to help them change their culture towards a more customer-centric way of working. For the Design Council UK and Design for Europe, the EU initiative to support design-driven innovation, Markus works as a Design Associate involved in coaching SMEs and university start-ups. Digital Futures: A Technology Perspective Prof. Dr. Juergen Schmidhuber (Scientific Director Swiss AI Lab IDSIA (USI & SUPSI), Professor of Artificial Intelligence) Foto: Wort & Bild Verlag / Eleana Hegerich Jürgen Schmidhuber's main goal has always been to build a self-improving Artificial Intelligence (AI) smarter than himself. He has pioneered self-improving general problem solvers since 1987, and Deep Learning Neural Networks (NNs) since The recurrent NNs developed by his research groups at the Swiss AI Lab IDSIA (USI & SUPSI) and TU Munich have revolutionised handwriting recognition, speech recognition and machine translation, and are available to over a billion unsers through Google, Microsoft, IBM and Baidu.

4 4 Session Two / Presentations in German Digitale Zukunft: eine philosophische Perspektive Prof. Dr. Dr. h.c. Nida-Rümelin (Staatsminister a.d.) Julian Nida-Rümelin gehört neben Jürgen Habermas und Peter Sloterdijk zu den renommiertesten Philosophen in Deutschland. Julian Nida-Rümelin ist Honorarprofessor an der Humboldt-Universität zu Berlin, ord. Mitglied der Berlin-Brandenburgischen Akademie der Wissenschaften, der Europäischen Akademie der Wissenschaften und Künste und der Akademie für Ethik in der Medizin. Von wechselte Julian Nida-Rümelin in die Kulturpolitik, zunächst als Kulturreferent der Landeshauptstadt München und dann als Kulturstaatsminister im ersten Kabinett Schröders. Er ist Lehrstuhlinhaber für Philosophie und politische Theorie an der Ludwig-Maximilians-Universität München. Digitale Zukunft: die Business Perspektive Amir Roughani (Founder & CEO Vispiron) Amir Roughani ist Wirtschaftsingenieur und seit 2002 ein Serial Entrepreneur. Inzwischen sind in seiner Unternehmensgruppe VISPIRON über 350 Personen im Technologiesektor tätig. Seit 2015 ist er Mitglied im Wirtschaftsbeirat Bayern und vertritt die Interessen von rund Unternehmerinnen und Unternehmern aus der Wirtschaft in ganz Bayern gewann er den von Ernst & Young verliehenen Preis "Entrepreneur of the Year" im Bereich IT und Dienstleistung. Seine Firmengruppe wurde mehrfach in die Liste bester Arbeitgeber Deutschlands gewählt. Andreas Baumann (Head User Experience Bosch Security Systems) Andreas Baumann ist User-Experience-Spezialist und beschäftigt sich seit über zehn Jahren mit nutzerzentriertem Design und agiler Entwicklung. Seit 2012 verantwortet er das Thema UX (User Experience) bei dem Bosch Geschäftsbereich Sicherheitstechnik und gestaltet den notwendigen kulturellen Wandel in einem Unternehmen, das seine Stärke bisher vor allem aus herausragender Ingenieursleistung bezieht. Eine der größten Herausforderung ist dabei, den Nutzer selbst als Innovationsquelle zu entdecken. Andreas Baumann ist diplomierter Ingenieur und Ergonome. Dr. Bernhard Krusche (Co-Founder Ignore Gravity) Dr. Bernhard Krusche is the co-founder of Ignore Gravity, Berlin, managing director of the Foundation for the Next Society, publisher of REVUE for Postheroic Management an lecturer at the Universities of Klagenfurt/Austria, Kassel and Zeppelin University, Friedrichshafen. In his professional activities he focuses amongst others on the implementation of large-scale change projects in for-profit and non-profit organisations, and the development and implementation of innovative learning architectures with a focus on leadership.

5 5 Session Three / Presentations in English Digital Futures: Design Practice Examples Andreas S. Rieger (Director Project Management - designaffairs) Andreas joined designaffairs in A brave decision by the management started a journey in finding out chances and risks of bringing together his objective and structural driven mindset with the creative and freedom loving colleagues. It turned out to be a success story. He can be considered as project management guru and is known for his genius in overviewing connections, relations, dependencies of people, situations, systems and things in general. Alexander Peters (Associate Director Interaction Innovation - designaffairs) Alex joined designaffairs in Ever since he is one of the key people driving the creative and design agency from level to level. He specialized in the area of the so-called Human-Machine-Interface (HMI). He is dedicated to all kinds of technical developments and its impact on society and individuals. His critical character always judges digital products, solutions and services from an user centered design perspective. Michael Reuter (Co-Founder Datarella, AppAdvisors) Michael Reuter has more than 20 years of experience in building companies and co-founded several enterprises since In 2010 he has co-founded AppAdvisors, a full service app agency and is responsible for app strategy, app conception and app marketing. In 2013 he co-founded Datarella, a technology consultancy, that provides expertise in Big Data and Quantified Self, and that advocates the use of technology to make the world a better place. Kalle Buschmann (Associate Creative Director frog) In his work Kalle Buschmann focusses on digital service experiences spanning multiple touchpoints. Kalle likes to tackle wicked problems with Design Research and Business Analysis to combine organisational, technological and societal aspects into new service solutions. Dr. Michael Bartl (CEO - Hyve) Michael is CEO for HYVE. Before he worked for the carmaker AUDI in the R&D division. In the research field of innovation management he has published in scientific journals such as Journal of Product Innovation Management, Electronic Commerce Research Journal etc. and is author of the E-Journal The Making-of Innovation. From Michael served in the national executive committee of the German Association of Market and Social Research (BVM). In 2012 he was appointed as German senator to the Senat der Wirtschaft, which is part of the Global Economic Network.

6 Workshop in English Digital Futures: Design Project Examples & Workshop Nour Tawfik (User Experience Designer - Uedelhoven Studios, Alumni MA Design Management Macromedia University) With a background in product & industrial design, and a year's worth of experience in service design from Fraunhofer Insitute, Nour Tawfik turned her focus onto design management at Macromedia University, while simultaneously working in the fields of digital experiences and design. Creating memorable experiences, elevating & optimizing organizational values and creating collaborative platforms are some of the few things Nour focuses on and highlights in all of her projects. Digital Futures: Design Thinking Workshop Christoph Merdes (User Experience Designer - SinnerSchrader, Alumni MA Design Management Macromedia University) Christoph completed his Master s degree in Media and Design with a specialization in strategic design at the Macromedia University in Munich. During his studies, he started a media company and spoke at ISIDC 2012, a service innovation conference. Since 2012, Christoph is working as a User Experience Designer for SinnerSchrader Deutschland and recently started teaching Screen & Interfacedesign. The symposium is a Macromedia University event and has been initiated and organised by Prof. Oliver Szasz, who will also host the event. Contact information: Prof. Oliver Szasz o.szasz@macromedia.de Tel: +49 (0) Macromedia University of Applied Sciences Gollierstr. 4, Munich, Germany