Userbase. ICT Presicion Marketing

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Pia Messner
vor 8 Jahren
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1 Userbase ICT Presicion Marketing

2 Key questions for your sales success How big is my market potential? How can I segment my market? In which department are the decisions made regarding ICT investments and who are the deciders? Is your sales team speaking to the right people? Which hard- and software is applied and which service contracts are existing? Which purchases are planed for the next 12 months? Who are the clients of our competitors?

Is your sales team speaking to the right people?

3 Who we are Profondia is the source of effective information regarding the use of information technology within the 11,000 largest companies in Switzerland. For 20 years we have been guarantying up to date information and top quality through systematic data maintenance and a well defined quality assurance. Define your particular target group on: over 700 criteria referring to the IT-and telecommunication equipment as well as existing service contracts detailed demographic criteria More than 58'000 ICT decision makers in 33 different management and IT functions On top of the up-to-date company profiles, our customers can subscribe to on-going information on current ICT projects or planned investments.

Define your particular target group on: over 700 criteria referring to the IT-and telecommunication equipment as well as existing service contracts detailed demographic

4 Mission Our employers are specialised in IT and telecommunication We deliver accurate data regarding the ICTuse in the Swiss market Effective structured data content, largest possible market coverage and well arranged formats User friendly applications allow efficient work processes Permanent monitoring of the ICTmarket trends ensures that our content is reflection the current market situation Individual consulting and assistance assure best possible value of our data

friendly applications allow efficient work processes Permanent monitoring of the ICTmarket trends ensures that our

5 Demografische Marktabdeckung Company details All IT relevant sites of enterprises with more than 30 employees 11,000 companies 58,000 decision makers Group structure Industries depending on SIC-Code 20 industries 735 sub industries > 250 1,200 companies > companies > companies

makers Group structure Industries depending on SIC-Code 20 industries 735

6 Decision makers Decision makers 34 different functions 14 functions on information technology and telecommunication General Management Managing Director Chairman Branch / Divison Manager Security Responsible ERP Responsible CRM Responsible Storage Responsible Financial Management Printing Responsible 20 Management functions which influence Financial Director PABX Responsible IT decisions Administration Manager Sales Department Financial Controller Risk / Compliance Manager Process Manager Chief Accountant IT Management IT Strategy Manager IT Manager Project Manager Marketing Manager Sales Manager Call Center Manager Production Department Production Manager Customer Service Manager Logicstics Manager Quality Manager Software Delvelopment Manager Human Resources Department Micro Systems Manager Human Resources Manager Data Center Manager Network / Telecom Manager Internet Responsible Training Manager Purchasing Management Purchasing Manager

Administration Manager Sales Department Financial Controller Risk / Compliance Manager Process Manager Chief Accountant IT Management IT Strategy Manager IT Manager Project Manager Marketing Manager

7 Installed IT base Installed base 14 material classes Equipment of 709 different manufacturers Further break down into product categories and products Diverse specification regarding amount, size and installation year Material classes Host Systems - Servers PCs - Microcomputer Printers Storage Operating Systems PC Applications Strategical Applications Internet LAN Local Area Networks WAN Wide Area Networks Voice and Video Systems Databases- Application Development Security IT Services

Systems - Servers PCs - Microcomputer Printers Storage Operating Systems PC Applications Strategical Applications

8 Opportunities(Buying intentions) Planed projects / investments Date of our enquiry and expected decision date Planed purchasing volume Person in charge Project details Status of project Number of projects in the last 12 months Host Systems Server 510 PCs Microcomputer Printers 320 Storage 234 Operating Systems 785 PC Applications 653 Strategical Applications 459 Internet 182 LAN Local Area Networks 190 WAN Wide Area Networks 97 Voice and Video Systems 674 Databases Appli. Development 147 Security 94 IT Services 30

Microcomputer 1 542 Printers 320 Storage 234 Operating Systems 785 PC Applications 653 Strategical Applications 459 Internet 182

9 Selektionskriterien Präzise Zielgruppen-Selektion nach ICT-Kriterien Betreiben Sie Präzisionsmarketing und selektieren Sie Ihre Zielgruppe nach Anzahl PCs, eingesetzten Produkten oder Technologien etc. Sprechen Sie gezielt den richtigen IT-Entscheidungsträger direkt an.

Ihre Zielgruppe nach Anzahl PCs, eingesetzten Produkten oder

10 Verbessern Sie die Datenqualität in Ihrem CRM-System und erhöhen Sie die Motivation der Benutzer. Dank dem Differenzial-Download müssen Sie sich nur um die Datensätze kümmern, welche von JPJ Direct Marketing seit Ihrem letzen Download bearbeitet wurden. CRM-Integration

Dank dem Differenzial-Download müssen Sie sich nur um die

11 Unsere Dienstleistungen Userbase Datenbank-Service Firmendaten mit allen Entscheider Alle Angaben über die installierte IT-Basis Investitionsvorhaben und Projektinformationen Beliebige Benutzung während der Lauftzeit des Vertrages Marketing Service Firmenadressen mit Entscheider, Firmenangaben (Branche, Anzahl Mitarbeiter), Telefon-und Fax-Nummer Beliebige Benutzung während 12 Monaten Mailing Service Firmenadressen mit Entscheider Einmalige Benutzung

Vertrages Marketing Service Firmenadressen mit Entscheider, Firmenangaben (Branche, Anzahl Mitarbeiter),

12 Firmenprofil

13 EMIG JPJ Direct Marketing ist Gründungsmitglieder der EMIG (European Market IntelligenceGroup) und liefert aktuelle ICT-Information zu ganz Westeuropa.

14 Schneller ans Ziel Profondia AG Schönenwerdstrasse 7 CH-8902 Urdorf Tel: +41 (0) Fax: +41 (0)

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