Full Year 2008 and Q4 Results

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Erwin Bayer
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1 Full Year 2008 and Q4 Results Media Conference Call Jaime Smith, André Krause, Johannes Pruchnow 26 th February 2009

2 Agenda 1. Telefónica S.A. Results 2. Telefónica O 2 Germany Review 2008 Priorities 2008 Financial Performance 3. Outlook

3 Telefonica S.A. - Results Solid financial performance in 2008 Extensive Extensive business business diversification diversification FY ) (yoy): Integrated Integrated operations operations in in key key markets markets Revenues +6,9% OIBDA +14,7% Customer base +13,2 % Financial Financial strength strength 1)Assuming constant exchange rates and including the consolidation of TVA in Jan-Sept 07 and Telemig in Apr-Dec 07. Excluding the consolidation of Airwave in Jan-March 2007 and Endemol in Jan-Jun 07. In revenues, the impact in Tef Spain of the new model for the public use telephone service (-147,4 mill ) is included. In OIBDA the impact of sales assets (Airwave, Endemol and Sogecable) in both periods is excluded. Media Conference Call Telefónica o2 Germany 26th February 2009 slide 3

4 Agenda 1. Telefónica S.A. Results 2. Telefónica O 2 Germany Review 2008 Priorities 2008 Financial Performance 3. Outlook

5 Priorities 2008 Our path to continuous profitable growth Improve Improve customer customer satisfaction satisfaction Expand Expand sales sales channels channels Utilize Utilize potential potential of of mobile mobile data data Expand Expand own own network-infrastructure Evolve Evolve broadband broadband wholesale wholesale (TDe) (TDe) Increase total revenues Full year +1.5% yoy Improvement in each quarter Increase profit (OIBDA) 1) Full year +6.6% yoy 4 th Quarter +41% yoy Growth of customer base O 2 +15% TDe +100% 1) like for like excluding restructuring 2007 Media Conference Call Telefónica o2 Germany 26th February 2009 slide 5

Improve Customer Satisfaction A cornerstone of our strategy is to differentiate via customer satisfaction Measures 2008 Setting Setting new new standards standards in in hotline hotline

No No interactive interactive voice voice response response Further Further enhance enhance customer customer consultation consultation quality quality Attractive Attractive and and easy

6 Improve Customer Satisfaction A cornerstone of our strategy is to differentiate via customer satisfaction Measures 2008 Setting Setting new new standards standards in in hotline hotline quality. quality. No No interactive interactive voice voice response response Further Further enhance enhance customer customer consultation consultation quality quality Attractive Attractive and and easy easy to to understand understand tariffs tariffs Achievements Best hotline Best Shops in terms of tariff consultation Most favourable tariff Most satisfied customers (3 rd year in a row) Building Building up up our our own own voice voice and and data data network network Network Test 2008 Rating good Media Conference Call Telefónica o2 Germany 26th February 2009 slide 6

Expand Sales Channels We increased our shop-network by 25% O 2 Sales Channels Shop coverage increased to 725 shops (+146) Q1 2009: acquisition of 80 freenetshops Inauguration of 2 nd flag-ship store

7 Expand Sales Channels We increased our shop-network by 25% O 2 Sales Channels Shop coverage increased to 725 shops (+146) Q1 2009: acquisition of 80 freenetshops Inauguration of 2 nd flag-ship store in Berlin Online becomes important channel Partner Business Existing Partners Customer base increase by 34% Up-selling of products, e.g. surf-stick Extend Fonic sales channels New Partners Start of Schlecker Prepaid in November 2008 Start of Maxi Mobile in December 2008 Media Conference Call Telefónica o2 Germany 26th February 2009 slide 7

7 1,7 Offer Offer Access Access Customers of O 2 Internet Packs tripled Launch of O 2 Prepaid and Postpaid surfstick 2006 2007 2008 Source: VATM Analyse

8 Utilize Potential Of Mobile Data Mobile internet is taking off Non-messaging mobile data revenue development in billion EUR/ CAGR in % 45% 2.3 2,3 Achievements 2008 Build Build Network Network HSDPA + EDGE coverage increased by 4 times 1.1 1, ,7 Offer Offer Access Access Customers of O 2 Internet Packs tripled Launch of O 2 Prepaid and Postpaid surfstick Source: VATM Analyse Telekommunikationsmarkt; ; Bitkom ; Market Intelligence Provide Provide Content Content Cooperation with Jamba on new content portfolio Launch of new Internet-to- Go portal for handsets Media Conference Call Telefónica o2 Germany 26th February 2009 slide 8

Expand Own Network Infrastructure We have accelerated the roll-out and upgrade of our mobile networks Achievements 2008 Targets 2009 Voice Outdoor population coverage of 99% with own network

9 Expand Own Network Infrastructure We have accelerated the roll-out and upgrade of our mobile networks Achievements 2008 Targets 2009 Voice Outdoor population coverage of 99% with own network infrastructure 1) Outdoor pop coverage of 99.9% with own network infrastructure Data Mobile broadband population coverage 78% Start of HSUPA roll-out Mobile broadband population coverage 99% Upgrade of HSDPA to 7.2 Mbit/s Launch of HSPA+ By By end end of of 2009, 2009, our our network network will will be be on on incumbent incumbent level level also also in in rural rural areas. areas. 1) 99.9% including National Roaming Media Conference Call Telefónica o2 Germany 26th February 2009 slide 9

10 Evolve Broadband Wholesale (TDe) Telefónica Deutschland has evolved to a stable growth contributor Achievements 2008 Develop Develop customer customer base base Number of ULL lines boosted to 1.3 mio (+100% yoy) Biggest increase in broadband wholesale market (ADSL2+) VoIP traffic increased to 3.2 bn minutes (42% yoy) Expand Expand network network IP infrastructure reaches 62% of household coverage Financial Financial performance performance OIBDA turnaround achieved Media Conference Call Telefónica o2 Germany 26th February 2009 slide 10

11 Agenda 1. Telefónica S.A. Results 2. Telefónica O 2 Germany Review 2008 Priorities 2008 Financial Performance 3. Outlook

Kundenbasis 15% mehr Kunden in 2008 in Tsd Q4-08 Neukunden 2008 2007 Kundenbasis Q4-08 Q4-08 Neukunden in Tsd Postpaid 86 730-3% 6.967 + 12% O 2 Mobile 24% Prepaid DSL TOTAL 134* 17 237 997* 140 1.

12 Kundenbasis 15% mehr Kunden in 2008 in Tsd Q4-08 Neukunden Kundenbasis Q4-08 Q4-08 Neukunden in Tsd Postpaid % % O 2 Mobile 24% Prepaid DSL TOTAL 134* * % + 154% + 24% 7.231* % + 188% + 15% Postpaid Prepaid DSL * 140 davon: in Tsd Q4-08 Neukunden Kundenbasis Q4-08 Q4-08 Neue Breitbandanschlüsse in Tsd Partner % % Telefónica ULL 34% Neue Breitbandanschlüsse Kundenbasis in Tsd Q Q4-08 Q4-08 ULL % % *nach Bereinigung von über Kunden Media Conference Call Telefónica o2 Germany 26th February 2009 slide 12

13 Gesamtumsatz Unternehmensumsatz steigt 2008 um 1,5% Gesamtumsatz in Mio 1,5% Gesamtumsatz wächst kontinuierlich 2008 steigt der Umsatz um 1,5% auf 3,6 Milliarden Euro Der darin enthaltene Umsatz aus Wholesale Festnetz- und Breitbanddienstleistungen erreicht 435 Mio. Euro - ein Anstieg um 44,3% gegenüber dem Vorjahr Ø2,9% Q1 Q2 Q3 Q Media Conference Call Telefónica o2 Germany 26th February 2009 slide 13

14 Mobiler Service-Umsatz Turnaround im vierten Quartal mobiler Serviceumsatz steigt um 0,7% Tunraround beim mobilen Serviceumsatz erstmals seit zwei Jahren konnte im Q4 ein Umsatzanstieg im Vergleich zum Vorjahresquartal erzielt werden Positive Faktoren: Umsatzwachstum durch Neukunden, Anstieg mobiler Datendienste sowie der weitgehende Abschluss der Kundenmigrationen in die neuen Tarife Im Gesamtjahr erreicht der mobile Serviceumsatz 2,9 Milliarden Euro Mobiler Serviceumsatz Veränderung gegenüber Vorjahr in % Mobiler Serviceumsatz 691m 716m 732m 730m -0,9% -1,4% 0,7% Q1 Q2-2,8% Q3 Q4 Media Conference Call Telefónica o2 Germany 26th February 2009 slide 14

15 Investitionen O 2 hat 2008 fast eine Milliarde Euro in sein Netz und in neue Shops investiert CAPEX in Mio Investitionen steigen 2008 um 8,7% 26% des Umsatzes reinvestiert 8,7% Ausbau der Netzinfrastruktur knapp zusätzliche Basisstationen Mobile Breitbandtechnologien IP Core Netze Eröffnung 146 zusätzlicher Shops Q1 Q2 Q3 Q Media Conference Call Telefónica o2 Germany 26th February 2009 slide 15

16 Profitabilität O 2 hat sein Ergebnis in 2008 um 6,6*% gesteigert OIBDA in Mio OIBDA Marge 19% 19,9% 21% 163 Q1 178 Ø 13,3% ,5% 237 Q2 Q3 Q4 20,4*% 21,4% 6,6% * OIBDA steigt in 2008 um 6,6*% auf 770m OIBDA im Q4 um 40,7*% gegenüber Vorjahresquartal gewachsen Positive OIBDA Entwicklung getrieben durch Gesunkene Akquisitionskosten (SIM- Only Kampagne, mehr direkte Verkaufskanäle) Deutliche Reduzierung des National Roamings durch eigenen Netzausbau *2007 bereinigt um Restrukturierungskosten Media Conference Call Telefónica o2 Germany 26th February 2009 slide 16

17 Agenda 1. Telefónica S.A. Results 2. Telefónica O 2 Germany Review 2008 Priorities 2008 Financial Performance 3. Outlook

Outlook Telefónica O 2 Germany will continue its growth in 2009 Further develop leading position in customer satisfaction Continue high-performance network and shop

18 Outlook Telefónica O 2 Germany will continue its growth in 2009 Further develop leading position in customer satisfaction Continue high-performance network and shop roll-out Grab increasing market share of data business Further improve profitability and accelerate growth Media Conference Call Telefónica o2 Germany 26th February 2009 slide 18

19 Thank you

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