fachmedien und mittelstand digital

Transkript

1 fachmedien und mittelstand digital

2 fachmedien und mittelstand digital Network for professionals & B2B campaigns Pools high-quality content/websites of Germany s leading special-interest publishers Provides you with a direct line to specialist target groups / professionals in a relevant environment Reaches high-earning decision-makers / professionals and management executives in all corporate sectors Convinces users by its quality as confirmed by the recommendation rate of 78%* *Source: user (on-site) survey on the sites of fachmedien und mittelstand digital, Dec

3 Target Audience / iq target 3

4 What does the target group look like? Your direct line to professionals in top management in the entire B2B network 60% of users are men and 71% are between the ages of 20 and % use the B2B theme network for job-related reasons 67% are involved in decision-making processes in their company 54% use the B2B theme network more than once a week 78% would recommend the B2B theme network to others 58% work in SMEs and medium-sized to large companies n = 650 respondents *Source: user (on-site) survey on the sites of fachmedien und mittelstand digital 4

5 Deeper insights of the target group in the network We provide answers to the following questions: Which target groups are the individual special-interest titles aimed at? Does our network really target the decision-makers in top management? What are the characteristic features of the target group? - based on the example of three leading websites in the theme network that clearly reflect the topic background of fachmedien und mittelstand digital : 5

6 Finance-Magazin.de Finance-Magazin.de is the leading German B2B media brand in the world of Germanspeaking CFOs. The magazine looks at all topics related to modern capital market financing from the perspective of companies and institutional investors. The target group analysis confirms that 74% of readers/users work in top management. Job status of the target group (in percent) CFO CEO COO CIO Head of Department Management Board Consultant Managing Director Other management level Financial professional Analyst Partner Other 2% 1% 9% 8% 6% 5% 5% 3% 3% 2% 16% 18% 22% 41% of the target group are C level 33% of the target group are in high-level management positions 2012 reader/user survey for Finance Magazin 6

7 MarktundMittelstand.de According to the LAE 2014 readership survey of decision-makers in business and administration, Markt und Mittelstand reaches decision-makers who are involved in decision-making processes in their company across all areas of responsibility. 50% of the target group are management executives and earn above-average incomes. Current job status of readers/users Management executives Self-employed Independent professions Civil servants 1% 11% 49% 39% 49% of the target group are management executives 39% are self-employed Current income of readers/users 150,000 plus 80, ,000 40,000 80,000 Less than 40,000 1% 13% 45% 41% 58% of the target group have above-average incomes Source: LAE 2014 readership survey of decision-makers 7

8 DerneueKaemmerer.de DerNeueKaemmerer.de is a magazine for financial decision-makers in the public sector. Whether national policy or budget management, energy transition or investment management the magazine analyses all issues and is the opinion leader in this segment. The target group: mayors, district administrators, managing directors, unit and department heads in the fields of financial management, controlling, IT and egovt Analysis of the target group shows that a massive 62% of the target group are 1st and 2nd-tier decision-makers at management level. The management levels of readers/users of Der neue Kämmerer C level / Management Head of Department Team leader Other position 11% 9% 16% 22% 18% 18% 51% 55% 2014 reader/user survey for DerneueKaemmerer 8

9 Summary fachmedien und mittelstand digital: Pools subject-specific special-interest pages that are leaders in their field and bywords for knowledge and expertise. Primarily appeals to a professional target group in top management who systematically search the network for information and expert knowledge that they can use to their benefit in their own sphere of activity. Has a highly specific theme focus with relatively low reach but which ensures high quality in terms of target group composition and minimisation of wastage. Is geared towards the requirements of advertising clients/agencies who plan campaigns for narrowly defined business target groups in the segments top level / management / decision-makers. 9

10 Network Partners 10

11 fachmedien und mittelstand digital The five cornerstones of the B2B theme network - DerAufsichtsrat.de - DerBetrieb.de - WuW-online.de - Datenschutz-Berater.de - zoe-online.de - Corporate-Financefachportal.de - kor-ifrs.de - FINANCE-Magazin.de - Markt-und-Mittelstand.de - DerneueKaemmerer.de - produktion.de - konstruktion.de - automobil-produktion.de - arzt-wirtschaft.de - technik-einkauf.de - scinexx.de - natur.de - wissenschaft.de - damals.de - fachjobs24.de - iww.de - kfz-betrieb.de - bike-und-business.de The integration of the Verlag moderne Industrie publisher means that we now also have five big and important German special-interest publishers in our portfolio. Other independent websites in fachmedien und mittelstand digital include: Ingenieur.de, Forschung-und-wissen.de, Wirtschaft.com, Genios.de, W&V.de, meedia.de, absatzwirtschaft.de, gründerküche.de, creditreform-magazin.de 11

12 fachmedien und mittelstand digital The successful development of the B2B theme network The B2B theme network is becoming even more attractive. 5. The growing appeal of the network is increasingly underpinned by greater reach, the strengths of the specific websites and the targeted theme environments pooling relevant individual sites ,15 Mio. 8,40 Mio. 9,68 Mio. 13,04 Mio. 15,05 Mio. 15,20 Mio Mio. Start 2.69 Mio Q Q Q1-2 Source: own measurements via DFP ad server,

13 fachmedien und mittelstand digital Website overview Publisher Websites Usage data 2,19 Mio. UU/Month* 4,20 Mio. PI/Month** Source: *AGOF digital facts , **own measurement via dfp adserver

14 Environment Rotation 14

15 fachmedien und mittelstand digital offers eight theme-focused B2B environments The network for professionals pools specific special-interest sites that are leaders in their respective segments to create theme-focused environments. Although the highly specific theme focus means that the environments achieve relatively low reach, these environments are extremely valuable in terms of target group appeal and minimisation of wastage. Market and business news Taxation and company law Management (strategy and HR) Health management and medicine Marketing and media Financial management and controlling Fleet management Production and technology 15

16 fachmedien und mittelstand digital offers eight theme-based environments in B2B segment Marketing and Media Finance and Tax Law Economy News Fleetmanagement Leistungswerte Leistungswerte Leistungswerte Leistungswerte 0,96 Mio. UU/Monat* 0,59Mio. PIs/Monat** 0,97 Mio. PIs/Monat 0,72Mio. PIs/Monat 0,23 Mio. UU/Monat* 0,58Mio. PIs/Monat** Further websites in that environment: iww.de, ifrs-fachportal.de, aufsichtsrat.de, kor-ifrs.de, creditreform-magazin.de Further websites in that environment: wirtschaft.com, corporate-financefachportal.de, kfz-betrieb.de, creditreform-magazin.de Further website in that environment: bikeundbusiness.de *Source: AGOF internet facts / Own measurement via iq digital adserver,

17 fachmedien und mittelstand digital offers eight theme-based environments in B2B segment Financemanagement and Controlling Management (Personal & Strategy) Production and Technology Healthcare and Medicine Leistungswerte Leistungswerte Leistungswerte Leistungswerte 0,99 Mio. PIs/Monat* 1,34 Mio. PIs/Monat* 2,10 Mio. PIs/Monat* 0,76 Mio. PIs/Monat* Further websites in that environment: marktundmittelstand.de, derneuekaemmerer.de, iww.de, kor-ifrs.de, zoe-online.org, creditreform-magazin.de Further websites in that environment: derneuekaemmerer.de, iww.de, deraufsichtsrat.de, absatzwirtschaft.de, Markt-und-Mittelstand.de, wuw.de, zoe-online.org, creditreform-magazin.de Further websites in that environment: forschung-und-wissen.de, scinexx.de, wissenschaft.de, natur.de, ingenieur.de, makrtundmittelstand.de, kfz-betrieb.de, damals.de, automobil-produktion.de *Source: Own measurement via iq digital Adserver,

18 Comparison Mittelstandschannel vs. fachmedien und mittelstand digital 18

19 Comparison of both alignments Websites of fachmedien und mittelstand digital: marktundmittelstand.de meedia.de Finance-Magazin.de derneuekaemmerer.de absatzwirtschaft.de, marconomy.de kfz-betrieb.de unternehmer.de Handelsblatt Fachmedien, dub.de der-betrieb, der-aufsichtsrat.de, Konradin Mediengruppe, iww.de vs. Category sites of Mittelstands-Channel are: FAZ.NET (Rubrik Unternehmen) Finanztreff.de (Märkte & Nachrichten) golem.de (KW: Mittelstand) Handelsblatt Online (Unternehmen) Ingenieur.de (Rotation) LinkedIn (Company Size max. 500) Reuters.de (Rotation) Süddeutsche.de (Wirtschaft) WirtschaftsWoche Online (Unternehmen) ZEIT ONLINE (Unternehmen) Media placements in fachmedien und mittelstand digital from a media point of view: - Reaching pure B2B target audience/professionals, that want to and have to be informed about daily work, career and especially their fields of expertise - Pointed reach, that brings along hardly any scattering loss within the target audience Key Media work Media placements in Premium Middle-Class-Categories from a media point of view: - Reaching target audience in middle-class segment on well-recognized General News Websites that focus on trade-cycle and economy themes. - Huge reach that nevertheless doesn`t get along without scattering loss according to campaign focus. Key Media home 19

20 Media Measures & Conditions 20

21 fachmedien und mittelstand digital Media Measures Single-Title Rotation Environment Rotation Each single website is (on demand) separately bookable It is possible to do client specific topic rotations via topic modulation iq target Rotation Total usage of high reach via RoN booking Total network can be displayed via iq Target 21

22 fachmedien und mittelstand digital Rate card You can find our current rate card here 22

23 Advantages at a glance Pooled quality journalism from a single source Respected special-interest portals for specialised topics such as business, management, marketing, law & taxation Whitelisting of all partners in the network Effective theme-based pooling of special-interest media for highly relevant target group communication You profit from the strengths of iq target to drive your systematic communication strategy 23

24 Please contact us for more information! iq digital media marketing gmbh Kasernenstraße Düsseldorf Telefon Telefax Web Technischer Service Telefon Nielsen 1, 5-7 iq digital media marketing gmbh Brandstwiete 1 (Neuer Dovenhof) Hamburg Telefon Telefax hamburg@iqdigital.de Nielsen 2 iq digital media marketing gmbh Kasernenstraße Düsseldorf Telefon Telefax duesseldorf@iqdigital.de Nielsen 3a iq digital media marketing gmbh Eschersheimer Landstraße Frankfurt Telefon Telefax frankfurt@iqdigital.de Nielsen 3b, 4 iq digital media marketing gmbh Nymphenburger Straße München Telefon Telefax muenchen@iqdigital.de Sales Manager Mobile André Krämer Kasernenstraße Düsseldorf Telefon Mobil andre.kraemer@iqdigital.de Key Account Manager Finanzen Christoph Tiede Kasernenstraße Düsseldorf Telefon Mobil christoph.tiede@iqdigital.de International Sales Christine Pakendorf Kasernenstraße Düsseldorf Telefon Telefax international-online@iqm.de 24