Hotel Ticker. Performance analysis of selected German cities August Edition September INFINITY - fotolia.com

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1 Edition September 2015 Performance analysis of selected German cities August 2015 INFINITY - fotolia.com

2 August 2015 in comparison to the previous year 1 Current overview of hotel performance for selected destinations in Germany: Berlin Occ: 82%, ADR: 77, RevPar: 63 The school summer holidays ran throughout the whole month and there was little business sector trade. Just as in previous years, August was again a strong leisure month. Due to the good advanced booking situation, prices were slightly higher than last year, not just at special offer weekends. The Maccabi Games and the Long Night of Museums pushed up room rates. Occupancy fell by 1% while ADR rose by more than 6% (RevPar: up 5%). Cologne/Bonn Occ: 75%, ADR: 104, RevPar: 78 The gamescom event was even more successful than in recent years. Furthermore, the ESL Counter-Strike computer gaming tournament was held at the Lanxess Arena on 22 and 23 August and generated healthy demand. This year, the spoga+gafa trade show began early (30 August). This had a very positive impact on the August occupancy and room rates. Room rates increased by 10% and occupancy by 4% (RevPar: +16%). Dresden Occ: 76%, ADR: 66, RevPar: 50 The overall leisure demand largely depends on the weather. This was particularly evident from the sharp fall in group sector trade. On the other hand, more individual tourists arrived, who paid higher room rates. In August, it was simply too hot. The Joint IEEE International Symposium on Electromagnetic Compatibility and EMC Europe events took place in Dresden from 16 to 22 August, which led to increased room rates. Occupancy fell by 5% and room rates grown up to 4% (RevPar: down 0.6%). 1 Temporary figures (daily collected) quoted are comparisons with those for the previous year Source: Fairmas GmbH/STR Global, details as of Page 2

3 Dusseldorf Occ: 65%, ADR: 90, RevPar: 58 August in Dusseldorf was very positive, with a year-on-year RevPar increase of 10%, mainly due to the positive (7%) room rate trend. This year, the school summer holidays ended in mid-august, which meant more corporate business in the last two weeks of the month. Frankfurt Occ: 64%, ADR: 87, RevPar: 55 So far, August has been a very positive for Frankfurt, with RevPar up by more than 7%. Despite the summer break, there has been a stable base of group sector bookings up to now, including the first construction work at the IAA in September. Hamburg Occ: 83%, ADR: 102, RevPar: 85 August in Hamburg was very poor, with a 5% fall in RevPar. This was largely due to the decline in corporate trade because of the scheduling of the school holidays, which were a week this year longer than Munich Occ: 85%, ADR: 129, RevPar: 109 There were many more guests from the Middle East in August because Ramadan was earlier this year. ADR rose greatly because higher (and thus more expensive) room categories were booked. In addition, the Audi Cup soccer event generated high-priced demand in the first week of August. Room rates rose 9% year-on-year, although occupancy by 0.4%. RevPar was 10% up on the same month last year. Page 3

4 Hotel Performance August 2015/2014* Occupancy in % Average Daily Rate in Euro RevPar in Euro Var. Var.% Var. Var.% Var. Var.% Berlin 81,7% 82,5% -0,8-1,0% 76,6 72,0 4,6 6,4% 62,6 59,4 3,2 5,4% Cologne / Bonn 75,2% 71,9% 3,3 4,6% 104,4 94,7 9,7 10,2% 78,6 68,0 10,6 15,6% Dresden 76,4% 80,0% -3,6-4,5% 65,8 63,3 2,5 3,9% 50,3 50,6-0,3-0,6% Dusseldorf 65,0% 63,1% 1,9 3,0% 89,5 83,4 6,1 7,3% 58,1 52,6 5,5 10,5% Frankfurt 63,7% 62,2% 1,5 2,4% 86,8 83,3 3,5 4,2% 55,3 51,8 3,5 6,8% Hamburg 83,0% 87,5% -4,5-5,1% 102,4 102,4 0,0 0,0% 85,0 89,7-4,7-5,2% Munich 84,5% 84,2% 0,3 0,4% 129,2 118,3 10,9 9,2% 109,2 99,6 9,6 9,6% *Source: Fairmas GmbH / STR Global, based on data from participants with daily data entry, Data as of Legend OCC ADR RevPar Occupancy Average Daily Rate (net rooms revenue) Revenue per available Room (net logistics revenue per available room) 15,6% 6,4% 5,4% 4,6% 10,2% 3,9% 3,0% 7,3% 10,5% 2,4% 4,2% 6,8% 9,2% 9,6% 0,0% 0,4% -1,0% -0,6% -4,5% -5,1% -5,2% Berlin Cologne / Bonn Dresden Dusseldorf Frankfurt Hamburg Munich Occ ADR RevPar Page 4

5 The Fairmas is published by: Fairmas Gesellschaft für Marktanalysen mbh, Sachsendamm 6, Berlin, Germany Solutions Dot WG GmbH, Kranzer Strasse 6-7, Berlin, Germany Fairmas Gesellschaft für Marktanalysen mbh specializes in market analyses and the development of planning and controlling software for the hotel industry. The company offers its international clientele a hotel benchmarking platform, as well as various software applications for the fields of budgeting, forecasting, controlling, management reporting and workprocess optimization. As a strategic management consultancy, Solutions Dot WG develops individual and customized strategies and solutions for companies in the hotel, catering and tourism, and provides support in implementing plans. Solutions dot also manages independent project implementation, is active in support management and interim management, as well as in the total quality management (TQM) sector. The Fairmas is edited by: Nadine Klilian, Marketing & Communications Manager, Fairmas Gesellschaft für Marktanalysen mbh, ticker@fairmas.com Gabriele Kiessling, Consultant und Project Management, Solutions Dot WG GmbH, ticker@fairmas.com Page 5

6 Disclaimer No representation or warranty (express or implied) is given as to the accuracy or complete-ness of the information contained in this publication, and, to the extent permitted by law, Fairmas GmbH / Solutions Dot WG do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. Page 6