MASTER-MESSE CONCEPT & REGISTRATION. StageOne, Zurich-Oerlikon November executive educat. 0 visitors interested

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1 Master-Messe 2016 Concept & Registration MASTER-MESSE With many MBA programs StageOne, Zurich-Oerlikon November 2016 CONCEPT & REGISTRATION T he fair for ma sters and executive educat ion _ visitors interested in masters and exec utive education _ 30 universities and business schools _ 40 0 masters and ex ecutive programs (MSc, MA, CAS, DAS, MAS, MBA, EMBA, NDS) Universities at the Master-Messe 2015 Faculté des géosciences et de l'environnement HEC Lausanne Cooperation Partners: Premium Media Partners: Media Partners: Partners:

2 Master-Messe 2016 Concept & Registration Summarized key facts Master-Messe The fair for masters and executive education The sixth Master-Messe takes place from Wednesday, 23 November 2016 until Thursday, 24 November 2016 in the StageOne Exhibition Halls, Zurich-Oerlikon, Switzerland. The Master-Messe is the perfect platform for national and international traditional universities, universities of applied sciences, colleges of educations, business schools, colleges of hotel management, professional schools to present their consecutive, specialised and executive master programs to interested visitors from Switzerland at fair stands and during presentations. At the fair stands, the exhibitors can get in touch with more than 1'500 visitors from all around Switzerland. Within the specially marked MBA Mile, business schools have the opportunity to discuss directly with their target group. Moreover, university representatives can present relevant background information about their programs in separate presentation rooms to interested visitors. The Master-Messe is furthermore inviting visitors to look around its appealing framework programme: expert presentations, university catwalks, study and career advice, CV checks, master lounge, etc. Opening hours: Wednesday, 23 November 2016, 2:00 pm 8:00 pm; Thursday, 24 November 2016, 11:00 am 5:00 pm. In a nutshell: The Master-Messe is the highlight for people all around Switzerland interested in consecutive, specialised and executive master programs. Visitors ' '400 1' ' In the past few years, approximately 1'500 students and professionals visited the Master-Messe (Master-Messe 2015: 921 students, 665 professionals). The MasterMesse targets: Bachelor students professionals HR managers, education specialists, educational counselors as well as advisers for study and career Visitor structure 2014/2015 For visitors with a background in Engineering and Natural Sciences, a special program will be organised. Exhibitors The Master-Messe is the perfect platform for national and international institutions, such as: HEC Lausanne Exhibitor 2015 Traditional universities (faculties, departments, institutions, etc.) Universities of applied sciences (departments, institutes, etc.) Colleges of education Business Schools Colleges of hotel management Professional schools to present their consecutive, specialised and executive master programs to interested visitors from Switzerland. Registration The application is on page 9/10 Applications will be considered in the order received («first come, first served») If you register by July 15, 2016 we are able to guarantee you a presence in all print marketing instruments. 2

3 Opportunities to participate (1/2) The available booth spaces are limited and will be awarded based on the «first come, first served»-principle. The current booth plan with available booth spaces can be found in this concept or on the website Exhibition stand Basic fee incl. basic marketing * Entries of all master programs in the printed Master-Messe-Guide and online in the Master- / MBA-Selector ID's for exhibitors, Security, waste disposal Mineral water and sandwiches Booth size Empty Booth Space * MBA Mile Booth with Modular Stand Booth with Modular Stand with Furniture Package small Booth with Modular Stand with Furniture Package large Consultation at standing table *** CHF 1'520. 4m 2 (2x2 m) CHF 3'000. CHF 3'500. 9m 2 (3x3 m) CHF 6'250. CHF 7'750. CHF 8'350 CHF 8'550 12m 2 (3x4 m) CHF 7'750. CHF 9'500. CHF 10'100 CHF 10'300 18m 2 (3x6 m) CHF 10'750. CHF 13'250. CHF 13'850 CHF 14'050 ab 24m 2 (3x8 m) on demand on demand on demand on demand Modular Stand with rear and side walls, lighting, caption, No Furniture Furniture Package MBA Mile: 1 standing table (round), 2 bar stools, 1 cabinet (103x53x110 cm) Furniture Package small **: 1 bar table (150x60x110 cm), 4 bar stools, 1 cabinet (103x 53x110 cm), 1 wastebasket Furniture Package large **: 1 bar table (200x80x110 cm), 6 bar stools, 1 cabinet (103x 53x110 cm), 1 wastebasket Extras: All further extras (power, storage space, etc.) may be booked separately. * Basic Marketing includes: Company logo on all marketing documents (see «Marketing to your Audience») and on ** The furniture packages can also be booked separately (only for exhibitors who have booked an empty stand space) *** The entries of all master programs are not included. Comments on the Master-Messe Jessica Heiniger Fachhochschule Nordwestschweiz «The master fair is an important platform for us in order to ensure a direct exchange with out target group.» Nathalie Naveda Hult International Business School «It is a relevant event, particularly useful to international institutions to raise awareness amongst local students about their chances to go abroad.»

4 Opportunities to participate (2/2) Consultation at standing table Universities have the opportunity to present themselves at a standing table with two bar stools including a max. of two roll-ups. Price (VAT not included) Consultation at standing table CHF 1'520. Presentations Parallel to the exhibition, 30-minutes presentations will be held in separate seminar rooms (conference seating, about 30 seats, appropriate technical equipment). In these presentations, the universities can introduce their master programs to prospective students. The number of visitors depends on your university s profile and the presentation subject. In the past, an average of 10 persons participated per presentation. Price (VAT not included) 30-minutes presentation CHF 800. / presentation Poster / Roll-up / Displaying brochures on location Shouldn't you have resources for a physical appearance at the Master-Messe, you may present your study courses with posters, a roll-up or by displaying brochures to interested participants. Price (VAT not included) CHF 500. / per appearance Print Fair Guide The magazine is being printed with a circulation of 2'000 copies in A5 format and delivered personally to every fair visitor at the welcome desk of the together ag. Advertisement Price (VAT not included) 1/2-sided (format: 148x105 mm) CHF /1-sided (format: 148x210 mm) CHF 1'000. Back page 2 & 3 CHF 1'500. Back page 4 CHF 2'000. Testimonial-Interview (1/1-seitig) CHF 1'000. Portrait large (double page) CHF 1'500. Sponsoring Would you like to differentiate yourself from other universities? We are happy to advise you in regards to your individual and exclusive appearance: Catering sponsor Coffee sponsor Application photo sponsor Furniture sponsor Fair bag sponsor «Give away» sponsor Own ideas Price according to prior agreement 4

5 Booth plan Catering Exhibitors CV-Check / Academic career consultation Lecture Hall 3 Consultation at standing table Lecture Hall 1 Lecture Hall 2 Lagerfläche Aussteller Office together ag eat & meet Master-Lounge 27 Tonregie MBA-Mile Warderobe Exhibitor-Matching Media corner Welcome Desk ENTRANCE reserved booked Best-Place Best-Place: Exhibitors have the opportunity to reserve a booth with «Best-Place» for an additional amount of CHF The booths with «Best-Place» are marked with brown in the booth plan. With «Best-Place» the exhibition booth is located in a strategically optimal position. 5

6 Booth plan legend Booths Master-Messe 1 ZHAW Zürcher Hochschule für Angewandte Wissenschaften 2 Fachhochschule Nordwestschweiz 3 HWZ Hochschule für Wirtschaft Zürich 4 FFHS Fernfachhochschule Schweiz Zürich Basel Bern Schweiz 6 FHO Fachhochschule Ostschweiz 23 University of Strathclyde 25 Belvoirpark Hotelfachschule Zürich 26 Fachhochschule Nordwestschweiz EMBA Executive Master of Business Administration 27 GOstralia!-GOzealand! Macquarie University The University of New South Wales 7 Hochschule Luzern 8 FHS St. Gallen / Berner Fachhochschule 9 Master of Science in Engineering 10* Studysmart GmbH Bond University RMIT University University of Western Australia 11 Universität Bern / Berner Fachhochschule Master in Biomedical Engineering 12 Universität St. Gallen (HSG) 13 Fachhochschule Südschweiz (SUPSI) 14 USI Università della Svizzera italiana Consultation at standing table Business School Lausanne Eidgenössisches Hochschulinstitut für Berufsbildung EHB Glion & Les Roches Haute école de gestion de Genève Hochschule Furtwangen Campus VS-Schwenningen Pädagogische Hochschule Zürich SEG Swiss Education Group Skyguide Universität Basel Universität Basel Europainstitut Universität Freiburg Fakultät der Wirtschafts- und Sozialwissenschaften Universität Konstanz Universität Lausanne Master of Science in Environmental Geoscience MBA-Mile 15 ZHAW School of Management and Law IEMBA 17 SBS Swiss Business School Poster / Roll-up / Displaying brochures on location Private Hochschule Wirtschaft PHW Bern Universität Bern, Geographisches Institut 18 Berner Fachhochschule, Weiterbildung 21 Universität Bern, Institut für Marketing und Unternehmensführung, Weiterbildung 6

7 Overview of lectures Wednesday, 23 November 2016 Time lecture hall 1 lecture hall 2 lecture hall 3 2:30 3:00 7 Schritte auf dem Weg zum passenden Master together ag 3:15 3:45 Den Master im Ausland machen Baloise Groupe Lydia Welzel, Career Starters Talent Network Manager Management in a global and digital economy Hochschule für Wirtschaft FHNW, Prof. Dr. Knut Hinkelmann / Prof. Dr. Lynn Lim Zulassungskriterien für die Master-Stufe der Universität St. Gallen Universität St. Gallen 4:00 4:30 Master of Science in Engineering, MSE an der Fachhochschule Südschweiz SUPSI Erfolgskonzept Fernstudium Innovativ in die Zukunft FFHS Soll ich für den Master an die FH oder an die Uni? Universität Bern, Institut für Marketing und Unternehmensführung, Prof. Robert Hasenböhler 4:45 5:15 Augen auf bei der Masterwahl Kalaidos Fachhochschule, Prof. Dr. Dr. Andrea Rögner Ein MBA für Naturwissenschafter Must oder nice to have? oprandi & partner ag 5:30 6:00 Master of Science in Biomedical Engineering Universität Bern / Berner Fachhochschule Im Galopp zwischen Büro und Küche Carina Müller, Raiffeisenbank Therwil, Mitglied der Bankleitung / Leiterin Services Weiterkommen mit einem Master ein Knackpunkt für die berufliche Laufbahn biz Oerlikon 6:15 7:45 Löhne für Ingenieure und Architekten wie kann ich meinen Lohn beinflussen? Swiss Engineering, Alexander Jäger 7:00 7:30 Ein MBA für Ingenieure Must oder nice to have? Oprandi & partner ag Studienangebote in Medizininformatik oder Medizintechnik Daniel Zahnd, Berner Fachhochschule Studium in Australien die beste Erfahrung deines Lebens! Studysmart, mit anschliessendem Apéro Daten-, Informations- und Wissensmanagement: Der Master «Information Science» der Haute École de Gestion, Genf Haute École de Gestion, Genf Komplexe Bildungs- & Hochschullandschaft Schweiz einfach erklärt. IAP Institut für Angewandte Psychologie der ZHAW, Anita Glenck, lic. phil., Berufs- Studien- und Laufbahnberaterin Thursday, 24 November 2016 Time lecture hall 1 lecture hall 2 lecture hall 3 11:30 12:00 MA, MSc, MBA, MAS ein Überblick IAP Institut für Angewandte Psychologie der ZHAW, Anita Glenck 12:15 12:45 Master of Science in Engineering, MSE an der Fachhochschule Südschweiz SUPSI Master-Studium in Australien GOstralia!-GOzealand! 7 Schritte auf dem Weg zum passenden Master together ag Zulassungskriterien für die Master- Stufe an der Universität St. Gallen Universität St. Gallen 1:00 1:30 Masterprogramme im Fachbereich Wirtschaftswissenschaften Universität Konstanz Herr Prof. Dr. Urs Fischbacher 1:45 2:15 Fit für Industrie 4.0? Unsere Weiterbildungen rund um die vierte industrielle Revolution ZHAW School of Engineering Markus Marti Ein MBA für Ingenieure Must oder nice to have? Oprandi & partner ag Schärfen Sie Ihre Führungskompetenz mit einem MBA an der FHNW Hochschule für Wirtschaft FHNW, Prof. Dr. Uta Milow / Dr. Laila Kabous Wer die Wahl hat, hat die Qual University of Strathclyde 2:30 3:00 Management Weiterbildung das Richtige Für mich? Universität St. Gallen 3:15 3:45 Den Master im Ausland machen Baloise Groupe Lydia Welzel, Career Starters Talent Network Manager Arbeitsmarktfähigkeit und Weiterbildung ab Alter 45+ Hochschule Rapperswil, Peter Nedic Löhne für Ingenieure und Architekten wie kann ich meinen Lohn beinflussen? Swiss Engineering, Alexander Jäger 4:00 4:30 Ein MBA für Naturwissenschaftler Must oder nice to have? Oprandi & partner ag reserved booked 7

8 Cross-media marketing opportunities Strengthen your fair appearance with additional cross-media marketing opportunities before, during and after the fair. Print Talent Career Talent Career is an annual student career magazine with an edition of 50'000 copies. The Master-Messe will advertise the autumn 2016 edition. Use this opportunity to ensure additional coverage in this career magazine. Coverage opportunities Prices (excl. VAT) Advertisements from CHF 1'300. Editorial contribution (interview / testimonial) from CHF 2'500. Editorial contribution (interview / testimonial) + Ad from CHF 4'150. Chapter introduction: from CHF 4'150. advertisement + portrait with statement Online Website The students will get more information about the fair and the participating universities at (around 8'000 unique visitors per month) Coverage opportunities Prices (excl. VAT) Top-Institution (Logo incl.links) CHF 500. / month Skyscraper (160 x 600 Pixel; 100 KB; GIF, JPG or SWF) CHF 500. / month Large entry in the master selector (per field of study) CHF 200. / year Large entry in the master selector (indefinite number) CHF 1'250. / year Newsletter If you would like to reach persons interested in studying, then we have the matching database with 32'000 students and young professionals at technical universities and universities throughout Switzerland. Prices (excl. VAT) Up to 5'000 recipients CHF 1'500. Up to 10'000 recipients CHF 2'500. Entire database CHF 5'000. 8

9 Basic marketing 20'000 flyers, 1'000 posters, 2'500 guides, 40 visits in lectures, 20 hand-to-hand promotions, selected media partnerships, co-operations with professional and alumni organisations, co-operations with student networks and universities, ensure a broad visibility for your target group: Bachelor students The Master-Messe is being advertised at all universities in Switzerland and in the border regions of neighbouring countries. Our promotion is where the students are in main entrances, university restaurants and media corners. Posters Flyers Hand-to-hand promotions Visits in lectures Cooperation with student networks and universities Media partners (Uniboard.ch, Success & Career, etc.) Newsletter at students from together ag (14'000 receivers) Social Media (Facebook, Linkedin, XING) Professionals The Master-Messe is promoted through selected media partners and professional organisations. Additionally, there is a specific social program for Engineers and professionals with a background in natural sciences. Media partners (Handelzeitung, Neue Zürcher Zeitung NZZ, 20 Minuten, etc.) Co-operation with professional organizations (Swiss Engineering STV, Electrosuisse, etc.) Co-operation with alumni organizations (ODEC, etc.) Newsletter at professionals from together ag (18'000 receivers) HR Representatives, education experts, studies and career advisors HR-Representatives, education experts, studies and career advisors are often the first contact person to professionals interested in further education. Selected media inform this target group about the Master-Messe. Media partners (HR-Today, Personal Schweiz, etc.) Newsletter together ag (6'000 Empfänger) 9

10 MASTER-MESSE 2016 StageOne, Zurich-Oerlikon November 2016 REGISTRATION University: Represented by: Street: P.O. Box: City: Billing address: Opportunities to participate: Price (VAT not included) Exhibition stands Booth Size Empty Booth Space MBA Mile Telephone: Place/Date: Signature: Cancelling ordered services until July 15, 2016 is of charge. Afterwards 100 % of the ordered services have to be charged. Booth with Modular Stand Booth with Modular Stand with Furniture Package small Booth with Modular Stand with Furniture Package large fully booked Consultation at standing table CHF 1'520. 4m² (2x2 m) CHF 3'000. CHF 3'500. 9m² (3x3 m) CHF 6'250. CHF 7'750. CHF 8'350. CHF 8' m² (3x4 m) CHF 7'750. CHF 9'500. CHF 10'100. CHF 10' m² (3x6 m) CHF 10'750. CHF 13'250. CHF 13'850. CHF 14' m² (3x8 m) on demand on demand on demand on demand others on demand on demand on demand on demand Only Furniture (only for exhibitors who have booked an empty booth space) Furniture Package small CHF 600. Furniture Package large CHF 800. Extras Electricity CHF 300. Storage Space sqm CHF 100 / sqm Desired booth number Prio 1: Prio 2: Best-Place Best-Place CHF 900. Presentations, etc. Print Fair Guide 30-minutes presentation CHF 800. Poster / Roll-up CHF 500. WLAN CHF 100. Sponsoring? (Price according to prior agreement) info@together.ch Advertisement (format 148x210mm/148x105, 4-colors) 1/2-sided CHF 750. Back page 2 & 3 CHF 1'500. 1/1-sided CHF 1'000. Back page 4 CHF 2'000. Testimonial Interview Testimonial 1/1-sided CHF 1'000. Portrait large Portrait double page CHF 1'

11 Cross Media marketing-opportunities: Price (VAT not included) Print Talent Career September 2016 The Career Magazine for Swiss students! National German French Focus Advertisement 1/2-sided CHF 1'950. CHF 1'300. CHF 1'300. Advertisement 1/1-sided CHF 3'800. CHF 2'500. CHF 2'500. Editorial contribution (interview / testimonial) 1/1-sided CHF 3'850. CHF 2'500. CHF 2'500. Editorial contribution (interview / testimonial) 2 pages CHF 6'950. CHF 4'150. CHF 4'150. Editorial contribution (interview / testimonial) 1/1-sided + advertisement 1/1-sided CHF 6'950. CHF 4'150. CHF 4'150. Chapter introduction: advertisement 1/1-sided + portrait with statement 1/1-sided (limited edition) Online Website Skyscraper Beginning: Number of month: Top-Institution Beginning: Number of month: Master-Selector: Entry per field of study Entry indefinite number CHF 500. per month CHF 500. per month per year CHF 200. CHF 1'250. CHF 6'950. CHF 4'150. CHF 4'150. Newsletter Up to 5'000 recipients CHF 1'500. Up to 10'000 recipients CHF 2'500. Entire database CHF 5'000. fully booked 11