Effective Stakeholder Management at the Technische Universität München Bologna, September, 2010

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1 Effective Stakeholder Management at the Bologna, September, 2010

2 Science, Technology, and the Media Growing public awareness for the last 10 years New print and web journals Large number of new TV shows and radio broadcastes 50% of science broadcast is produced in Munich Munich is home base for many science intensive companies and research organizations

3 Generation of Heirs Between 2001 and 2010, 8 million German households will pass heritages worth 2,000 billion on to their heirs Annually, real estate and houses worth 130 billion will be handed over to the next generation in Germany

4 Established professors, staff, students 13 departments sciences, engineering, life sciences, medicine, economics, education Top rankings in Germany Best German university in THES ranking Awarded excellence title in 2006, with Munich and Karlsruhe University 170 m fundraising since 1999 Re-organizing Corporate Communications and Fundraising Departments in 2007

5 President Prof. Wolfgang A. Herrmann: 3 Strategic Tasks Strategic development of University Communication Fundraising

6 Corporate Communications Center Public Relations Science PR Political PR International PR Public Understandig Film & Video Print Web Event Archive Collection Preservation Research Public Information Services Historical Marketing Alumni & Career & Mentoring Alumni Mentoring Career Service

7 ..but before you start.. Make sure to recognize and remember you!

8 Corporate Design - Intranet-Download

9 PR earlier Students Staff Media & Public

10 PR today covers all ages and interests Pupils Elementary School Pupils Secondary School Prospective Students Students Staff Young Alumni Elder Alumni Media & Public

11 Launching Gravity Satellite GOCE in March 2009

12 Transplantation of 2 complete arms in 2008

13 Two weeks later in August 2008

14 1 year later

15 Science press releases dominate media presence Krebsauslöser in Pommes frites entdeckt GOCE-Signale/ GOCE-Start Fütterung von Kühen mit Mais MON TU München gründet neue Fakultät Jahre Walter Schottky Institut Guter Kakao Konferenz Dual Career Test gegen Anabolikamissbrauch in der Rindermast Exzellenzcluster CoTeSys Lernen beim Digitalen Skilehrer Campus Garching wird zum Mekka der Computergrafik Getreide für Extremregionen Gefährliche Matratzen-Mikroben Schnelles Heizen macht Gold härter Landtechnische Spitzenforschung am WZW Gestresste Legehennen Studie: Aufsichtsratsvergütung Grafikkarte schlägt Supercomputer Anzahl der Beiträge

16 Anzahl der Beiträge Faktor 2,3 TUM doubled its monthly print media presence Faktor 1,4 Faktor 2,3 Faktor 0,8 Faktor 1 Durchschnittliche Artikelanzahl pro Monat/ Jahr

17 Robotics Competition Cooperation with Deutsches Museum of Technology 39 Teams, ca. 100 Attendents

18 TUM live.

19 ... in Deutsches Museum of Technology

20 University Magazine TUM Campus

21 TUM Science Magazin since 9 / 2007

22 Increased broadcast presence

23 TUM Dr. Marsch, April 22nd, 2010

24 Speaker series with Scientists, CEO s, Politicians Armatya Sen Nobel Laureate 1998 Dr Richard Ward, CEO, Lloyd's of London Dr. Dieter Zetsche CEO Daimler

25 Back to school: extensive programmes for Alumni

26 Golden Jubilee 50 years Diploma

27 Recruiting fairs

28 Thank you

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