NEW. STRONG. SUCCESSFUL.

Transkript

1 NEW. STRONG. SUCCESSFUL.

2 1,900 Retail Stores 5 Countries in Europe ONE FOR ALL, ALL FOR ONE: OUR NKD-FAMILY From Bindlach, in the immediate vicinity of the city of Bayreuth, which is famous worldwide for its Wagner Festival, NKD manages its Purchasing, Marketing, Sales and Expansion as well as Human Resources, IT and Logistics. Through the start-up of our new logistics centre in 2013, we have increased the total logistics area to 50,000 m2. Our direct connection to the motorway A9 (Munich-Berlin) pays off on a daily basis: The delivery to all retail shops takes place from here, partly with our own truck fl eet. 580 Million Yearly Turnover In November 2013, the European fi nancial investor OpCapita became the new owner of NKD. Its goal is to sustainably increase the profi tability of our company. NKD DEUTSCHLAND GMBH 8,400 Employees NKD ÖSTERREICH GMBH NKD Italia srl. NKD d.o.o. NKD MODA d.o.o. OPCAPITA NKD SERVICES GMBH SUN FORTUNE LTD. China Bangladesh India 2 3

3 THE NKD-TARGET-CUSTOMER: THE BEST FRIEND - NOT JUST IN FASHION MATTERS NKD IS THE BEST VALUE FASHION RETAILER IN CENTRAL EUROPE NKD BEAUTIFIES THE HOMES OF ITS CUSTOMERS WITH GREAT IDEAS AT LOW PRICES THE BRAND NKD knows the needs of its target customers inspires trust through quality promises safe fashion choices THE CUSTOMERS RANKED WITHIN THE TOP 20 TEXTILE RETAILERS IN GERMANY OUR CUSTOMERS RATE THE FRIEND- LINESS OF OUR SHOP ASSISTANTS AS FIRST PLACE for the most part, female 30 to 64 years old family focused run the household connected to the local area 4 5

4 HEARTFELT IDEAS: INSPIRATION FOR LIVING AND WEARING BRIGHT RETAIL STORES FOR A POSITIVE SHOPPING EXPERIENCE BEST VALUE-FASHION intensive trend, design, market and product range analyses enable NKD to offer attractive fashion at the best value for the price EMPLOYEES PROVIDE FASHION AND LIVING STYLE ADVICE 6 7

5 THE NEW NKD-STORE-CONCEPT: WE LET COLOURS SPEAK! Outfi t worlds for clear orientation Inspiration through variety and the currentness of the products Our brands offer a wide range of fashionable basics, complemented by fashion highlights New retail store fi xtures and changed product positioning Window Entranc ance Umbrellas Window 8 9

6 THE NKD-BRANDS Sporty, sporty: NKD offers functional, colourful and inexpensive sports items for women and men. Reward Collection is the name of our brand that offers products for men this way every man becomes a head-turner. For women who know what they want: The brand Laura T. Classic offers a large selection of classic ladies fashion. Thanks to the brand Laura T. Collection, fashion conscious women will be pleased to fi nd varied items for every occasion. Like this, playing is fun for the smallest ones: Colourful and functional children s fashion is available in the sizes NKD offers high-quality baby items of the traditional brand Liegelind in the sizes Sweet motifs on the products put a smile on the faces of everyone, not just mothers. More than just obcts of daily use: At NKD there are underclothes and sophisticated lingerie that enhance comfort and well-being. ME Woman: One idea, more woman. The plus-size product range offers beautiful ladies fashion for curvaceous women in the sizes We offer pure inspiration: For around the home, we show the most beautiful decoration ideas and practical little kitchen helpers. 11

7 IN THE HEART OF EUROPE: THE NKD-NETWORK OF RETAIL STORES Germany since ,481 retail stores Austria since retail stores Italy since retail stores Slovenia since retail stores Croatia since retail stores 12 13

8 NEW HIGH-BAY WAREHOUSE WITH 17,400 PALLET SLOTS THE NKD-LOGISTICS: STRONG AND EFFICIENT New Logistics truck fl eet: 30 of our own trucks for deliveries within Germany, Austria and Northern Italy weekly delivery to the retail stores up to 20 retail stores per tour Throughput of the goods increased to 30 million handling units per year 65% of all goods are transported by our own deliverers, 35% by external haulage contractors Advantages better cost structure high service performance by a motivated team fl exible response options WITH 30 MILLION HANDLING UNITS PER YEAR, WE ARE PREPARED FOR FUTURE GROWTH 14 15

9 Germany: Bindlach Turkey India: Gurgaon Bangladesh: Dhaka China: Suzhou SUPPLIER MANAGEMENT OF SUN FORTUNE NETWORK We are represented by our own offi ces in the most important countries of trade: China, Bangladesh and India. Pakistan is supervised through our Sun Fortune head offi ce Additional countries of trade include Myanmar, Cambodia, Italy, Portugal and Turkey Procurement of about 80% of all products Selection and monitoring of the production locations Handling of orders and communication with suppliers Testing and approval of the sample products Joint quality control with NKD Control to ensure compliance with the NKD Code of Conduct 16 17

10 SPLIT OF PRODUCT GROUPS Home textiles WOMEN WOMEN Hardware 13% 9% 24% Women Other 4% Hosiery 5% 7% Accessories MEN S-XXXL KIDS Sportswear 4% Men s underwear 4% Men 9% 3% Baby 9% Kids 9% Ladies underwear BABIES HOME 80 million pieces per year 18 19

11 THE NKD-TIMELINE 1962 Burkard Hellbach opens the fi rst NK Discount salesroom in Essen-Rüttenscheid 1976 Construction of the 30,000-m 2 warehouse in Bindlach in the vicinity of Bayreuth (Upper Franconia) 1985 Opening of the 250 th retail store Aufbruchstimmung 1985: Die 250. Filiale 1989 Opening of the 500 th NKD retail store 1992 Move to the new administration building in Bindlach 1995 Expansion to Austria through the takeover of about 100 retail stores of HERZ TPS Österreich 2004 Renaming of the 230 Austrian TPS retail stores to NKD NIX MIT VERSTECKEN - DIESE OUTFITS FINDET JEDER SUPER 2006 Opening of the fi rst retail store in Italy 2007 Start of the NKD onlineshop 2008 Opening of the fi rst retail stores in Slovenia 2010 Opening of the fi rst retail stores in Croatia th anniversary of the company 2013 Dedication of the new logistics centre in Bindlach in the vicinity of Bayreuth. November 2013: Takeover through the European fi nancial investor OpCapita 20 21

12 COMMUNICATIONS CHANNELS: ADVERTISEMENT SUPPLEMENTS, ONLINESHOP AND FACEBOOK ALWAYS OPEN FOR YOU: Micro-Market Approach with a Strong Outlet Focus: 13.5 million very attractive, twice weekly advertising supplements for high contact frequency the highly motivating supplements ensure a high visitor frequency continually attractive offers, up to 10 special offer campaigns per year. a broad palette of customer loyalty measures: coupons, rebate booklets, tell-a-friend, etc. visitors per year to the nkd.com website 175 million advertisement supplements per year FRü h-lings PR EiS ab donn ShiRT NNER frühling zum luftig leic anziehen: uns ere hten Out fits. ab MOnT ag begeistern nachbarn Sie ihre mit Gar tendek Was : Trends fü. Grüne nze Familie die ga NNER AB DO AB 14.aPr STAG ÄRs fürs 27.M r Bunte AB DO erst 10.aPraG 5,99 1 o. SO Purz im früh eln die PreiSlinG e STAG Jetzt mit unserem den Coupons aus Prospekt noch sch einen öneren früh sichern. ling einf an der kas ach ausschneid Vorteile se vorlegen und en, sich auf nkd.com ern. Jetzt auc h /coupon s PR t 03A. A ngebo chste: r Ein as N ä jagt d ngsmode fü li Früh und Groß. Klein 50% raba TT au den 2. ar Tikel f Mit diese m Kauf von Coupon erhalten zwei zweiten Blum dieser Blum Sie beim entopf für entöpfe den die Hälft e.** Gültig vom NE R STR T-ShirT 9,99 DO N De 2. S STAG fü r He E P für r Zuh rbst Ihn aus look AB e. 19.DONNERSTA und De S G E r ge So P ko ht, d mm He mmt as S er rbs u chö tm ns ne od ere e.. mit Baum wolle und Elasthan, Gr , fü r 1 ab IC K GA R 0, 99 NIX MIT VERSTECKEN DIESE OUTFITS FINDET JEDER SUPER. NE Mit diese m Coupon erhalten Sie beim Kauf von Damenwä zwei sche den güns artikeln tiger geschenk en t.** E NEU N DiE EKTiO L KOLiST DA Gültig vom AB DONNE RSTAG 27.M ÄR 14,99 DI E WE L A C KE IN NDLU DIR ST! AB DONNE RSTAG Strickjacke 27.M ÄR mit 3/4-Armen, Gr Schal Alle im Artikel auch mit trendigem Allover-Druck NEE LiN NLi ON ShO P 2,99 STRicKjA ckj cke Strickjacke aus reiner Baumwol le, Gr ,99 aus reiner Baumwol le, Gr ,99 FRühLiNGSPREiS NN AB DO Shirt NN AB DO Gießka nne FREizEiTTASchE in angesagter geflochte all, ca. 14,5 x 3,99 aus Met 8 x 17 FRühLiNGSPREiS 3,99 w.n kd FRü hlingspre is MO Dek T SAiKSE ca. 10 Vase all, aus Met 15,5 cm ca. 9 x 1,99 79,99 o-gras x 23 cm 3,99 61 million pfen, Blumentö mit drei all, aus Met 10 x 3 cm, x ca. 32,5 10,5 x 10 cm ca. Töpfe: Tablett Tops aus reiner Baumwol le, Gr ww 14,99 Blume Stühle 2 Stühle, Metall, Tisch undlappbar, aus enk cm, zusamm h: ca 50 x 70 cm Tisc x 92 ca. 38 Stühle: T-Shirts 5,99 all, aus Met 87 cm x 16 x ca. 32, ntopf Holzgriff all, mit aus Met 17,5 cm x 11 x ca. 22 cm fau ner Karooptik 5,99 aus reiner Baumwol le, Gr Deko-P Alle ch im el au E L in ON OP S h.com Ar tik ERS TAG 27.M ÄR ERS TAG 27.M ÄR mit 3/4-Armen, mit Baumwolle und Elasthan, Gr ,99 4,99 thalter Teelich x 6 cm 6.5 4,99 0,99 Ø ca. newsletters per year lltisch -Beiste Mosaik denen chie x 29 cm in vers : ca. 20 cm Größen 26 x 38 oder ca. ab Picknick 19,99 korb-s 11-teilig 9,99 120,000 facebook fans et E LATERN e Kerzen, all, ohn : und Met Größen Euro, aus Glas chiedenen in vers x 48 cm für 9,99Euro, 14,99 x 16,5 ca. 18,5 22 x 65 cm für 19,99 Euro x für ca cm x 27 x 30 ca. ab 22 9,99 FRü hlingspre is 23

13 NKD Services GmbH NKD Deutschland GmbH Bühlstraße Bindlach, Germany T +49 (0) presse@nkd.de NKD Österreich GmbH Bahnhofstraße Wels, Austria T +43 (0) nkd@nkd.at NKD Italia srl. Bruno Buozzistrasse 8 D Bozen, Italy T +39 (0) info@nkd.it NKD d.o.o. Ulica XIV. Divizij e Cel, Slovenia T +386 (0) tajnistvo@nkd.si NKD Moda d.o.o. Zavrtnica Zagreb, Croatia T +385 (0) tajnistvo@nkd.eu Sun Fortune Trading (Suzhou) Co., Ltd. China Room , No. 2 Block, No. 388 Su Ya Road, Suzhou Industrial Park, Suzhou, Jiangsu, China T +86 (0) Sun Fortune Ltd. India Liaison Offi ce 3rd Floor, , Solitaire Plaza, M.G. Road, Gurgaon , Haryana, India T +91 (0) Sun Fortune Ltd. Bangladesh Liaison Offi ce Concord I-K Tower, 5th Floor, Plot # 2, Block # CEN (A), North Avenue, Gulshan-2 Dhaka-1212, Bangladesh T +880 (0)