CONTENT 1. SLE LOGO 2. TYPOGRAPHY 3. APPLICATIONS. 1.1 Basic colour combination of the logo. 1.2 Minimum size of the logo

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1 DESIGN GUIDELINES

2 CONTENT 1. SLE LOGO 1.1 Basic colour combination of the logo 1.2 Minimum size of the logo 1.3 Protection zone around the logo 1.4 Logo design composition 1.5 Colour denifition 1.6 Logo design alternatives, background in different shades of grey 1.7 Forbidden edits of the logo 1.8 Logo - Powered by SLE 2. TYPOGRAPHY 2.1 Corporate font 3. APPLICATIONS Applications 3.1 Business Card 3.2 Corporate headed paper 3.3 Envelope 3.4 Flags 3.5 Presentation Car labelling 2-3

3 SLE LOGO 1.2-3

4 SLE LOGO 1.1 Basic colour combination of the logo Basic colour combination of the logo is green and grey 6-7

5 SLE LOGO 1.2 Minimum size of the logo The minimum size of the logo should be readable: -with the claim it is 20mm in width -with the R symbol it is 15mm in width -minimum width of the logo is 9mm 20 mm 15 mm 9 mm 8-9

6 1.5A A 1.5A SLE LOGO 1.5A 1.5A A 1.5A 1.5A 1.3 Protection zone around the logo 1.5A 1.5A The usage of logo is limited by the protection zone. Protection zone is space around the logo which cannot include any writing in order to keep the logo clear easy to read, and to avoid its connection with other graphic elements. 1.5A 1.5A 1.5A 1.5A 10-11

7 SLE LOGO 1.4 Logo design composition Elements of the logo have specific proportions and arrangement. Any changes in the relationship between individual parts are not allowed

8 CMYK colour system C 0% M 0% Y 0% K 65% C 50% M 0% Y 100% K 0% RGB colour system R 123 G 124 B 126 R 151 G 191 B 13 PANTONE colour system SLE LOGO PANTONE COOL GREY 7 PANTONE 376 RAL colour system RAL 7037 RAL 6018 LAB colour system L: 52 A: 0 B: -2 L: 70 A: -37 B: 73 Color Hex Codes #7b7c7e #97bf0d 1.5 Colour denifition Colour variants Colours play an important role in the visual identification of the company. SLE corporate colours are green and grey

9 0 % 10 % SLE LOGO 20 % 30 % 40 % 1.6 Logo design alternatives, background in different shades of grey 50 % 60 % The SLE logo is black on the grey background ranging from 0 to 69%. The SLE logo is white on the background with values ranging from 70% to 100%. 70 % 80 % 90 % 16-17

10 Switched combination of green and grey SLE LOGO Deformation 1.7 Forbidden edits of the logo Change of colours Any unauthorised edits such as on this page are wrong and thus forbidden. Rotation Highlight of outline colours 18-19

11 1. version SLE LOGO 1.8 Logo with Powered by SLE 2. version 18-19

12 TYPOGRAPHY 2.2-3

13 ABCDEFGHIJKLMN OPRSTUVWZXYZ abcdefghijklm noprstuvwxyz TYPOGRAPHY FRUTIGER NEXT PRO 2.1 Corporate font SLE corporate font family is a sanserif font Frutiger. Its clean technical construction represents rather technically oriented business of the company and its readability allows for easy communication with the readers. Wide selection of Frutiger family members allows to create visually well-structured texts across the scale of printed corporate materials and other applications. UltraLight Condensed ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Light Condensed ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Condensed ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Medium Condensed ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Bold Condensed ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Heavy Condensed ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Black Condensed ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz UltraLight ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz UltraLight Italic ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Light ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Light Italic ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Regular ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Regular Italic ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Medium ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Medium Italic ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Bold ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Bold Italic ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Heavy ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Heavy Italic ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Black ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz Black Italic ABCDEFGHIJKLMNOPRSTUVWZXYZabcdefghijklmnoprstuvwxyz

14 APPLICATIONS 3.2-3

15 Front Name Surname Sales Manager Dojč 419, Slovakia Mobil: Web: APPLICATIONS With partner logo Name Surname Sales Manager 3.1 Business Card Dojč 419, Slovakia Mobil: Web: Name Surname Sales Manager Dojč 419, Slovakia Mobil: Web: Name Surname Sales Manager Back Dojč 419, Slovakia Mobil: Web: THE WORLD S FIRST LIGHTING SOLUTIONS PLATFORM 26-27

16 MEETING BETWEEN SLE Mr. Uwe Remus Wednesday, :15 Welcome in SLE 10:30 Production tour Date: Participants: Mr. Uwe Remus Meeting room: Rome APPLICATIONS 11:00 Marketing discussion Werksbesichtigung Produktvorstellung Produktschulung Aussenleuchten Schulung Lichtsteuerungen und Managementsystem Straßenbeleuchtung Vorschläge Optimierung Produkte Straßenbeleuchtungen 12:00 LUNCH 3.2 Corporate headed paper 13:00 Sales discussion Strategie von SLE in Deutschland Abwicklung Vertreib Innen - Außendienst Vertriebsprozesse Vorgehensweise Vertrieb mit Städte,Kommunen,Energieversorgungsunternehmen Strategische Klassifizierung im Rahmen von Kundenbeziehungen Aufbau Vertrieb in Deutschland,Vertriebswege,Verbände Umsatzplanung für die kommenden 3 Jahre Festlegung Termine für regelmäßige Meetings,einmal monatlich und nach Bedarfsfall Gemeinsame Präsenz mit Kunden beim Endkunden Preispolitik Unterschiede zwischen Endkunden und OEM Kunden Angebotsformen 14:00 Marketingentscheidung im Rahmen der Absatzwegepolitik Informationen zu First Lighting Solution Platform Marketingmaterialien 15:00 Discussion with Mr. Levarsky 16:00 Summary of the meeting 17:00 Departure to Grand hotel Senica 20:00 Dinner in Golf Penati Resort office@sleprojects.com info@sleprojects.com

17 APPLICATIONS SLE - Smart Lighting Engineering Dojč 419, Slovakia Tel.: office@sleprojects.com Web: Envelope SLE - Smart Lighting Engineering Dojč 419, Slovakia Tel.: office@sleprojects.com Web:

18 150 cm APPLICATIONS 3.4 Flags 300 cm 32-33

19 LMS BENEFITS Management of a lighting system is based on the constant assessment of the system output compared to the required output, and feedback as to what adjustments are needed. Output can be either user controlled, for example by manual control of preset parameters, or automatically controlled according to sensor input or programed parameters. Such adjustments can be made smoothly or incrementally. The complexity of the LMS needed depends on many variables, so each system must be designed especially for each space. Comfort Saving electricity and CO 2 Autonomous character Flexibility Specification of components Aging of a lightening system APPLICATIONS LIGHTING MANAGEMENT SYSTEM 3.5 Presentation TYPES OF CONTROL THE WORLD S FIRST LIGHTING SOLUTIONS PLATFORM LIGHTING MANAGEMENT SYSTEM LIGHTING MANAGEMENT SYSTEM THANK YOU 34-35

20 APPLICATIONS 3.5 Name Surname Project Manager Dojč 419, , Slovakia Mobile: Web:

21 APPLICATIONS 3.7 Car labelling 38-39

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