Informationsveranstaltung China BMEL-Exportförderung und GEFA-Services China

Größe: px

Ab Seite anzeigen:

Download "Informationsveranstaltung China BMEL-Exportförderung und GEFA-Services China"

Gundi Lenz
vor 7 Jahren
Abrufe

1 Informationsveranstaltung China BMEL-Exportförderung und GEFA-Services China Absatzchancen für die deutsche Ernährungswirtschaft , Frankfurt am Main

Frau Bei XIE Import Manager, CityShop, City Shop and German Products Herr Min

2 Agenda Holger Hübner Director, GEFA Geschäftsstelle, Berlin Sabine Dietlmeier General Manager, Deutschlandbüro der AHK Büros in China, Hongkong und Taiwan Frau Bei XIE Import Manager, CityShop, City Shop and German Products Herr Min FANG Section Manager, Fresh Food Division, City Super Einfuhr von Frischware nach China

3 German agricultural exports and imports China and Hongkong in million Euros Chinese + Hongkong exports German exports *preliminary figures: status source: Federal Statistical Office/AMI

German agricultural exports and imports 500 China first quarter in million Euros 450 400 350 392 374 Chinese exports 344 406 300 250 200

4 German agricultural exports and imports 500 China first quarter in million Euros Chinese exports German exports *preliminary figures: status source: Federal Statistical Office/AMI

5 German exports to China + Hong Kong, top 5 Top 5 product groups, 2014: 76.4 % : 1,326 million :2009 % total: % +1,491.9 % % % % % meat and sausages milk and dairy products beer products of plants origin bakery goods preliminary figures: status source: AMI

Pro Kopf-Verbrauch von Schokolade 2014 2018 China 0,11

China Asien BRD Mehrkonsum 2018 55.365.500 kg 180.621.

6 Pro Kopf-Verbrauch von Schokolade China 0,11 kg 0,15 kg Asien 0,28 kg 0,32 kg BRD 9,82 kg 10,35 kg China Asien BRD Mehrkonsum kg kg kg Quelle: Quelle: eigene Berechnung

7 BMEL-Exportförderprogramm und Auslandmesseprogramm

BMEL-Unternehmerreisen 2015 - China Geschäftsreise Lebensmittel,

2015 Vorschlag und Koordination durch FMIG Geplant für 2016 Drei

8 BMEL-Unternehmerreisen China Geschäftsreise Lebensmittel, allgemein Shanghai, Vorschlag und Koordination durch FMIG Geplant für 2016 Drei weitere Unternehmerreisen + eine Informationsveranstaltung am siehe unter:

9 BMEL-Auslandsmesseprogramm China Messe Ort Datum Wine & Spirits Fair Hongkong Food & Hotel China Shanghai Für 2016 geplant, Food: Vinexpo Asia-Pacific Hongkong 05/2016 Food & Hotel China Shanghai 11/2016 siehe unter:

10 BMEL-Marktstudien - China Studie Jahr Der Fleischmarkt in China 12/2014 Studie zu den Potenzialen deutscher Süßwaren in China 12/2014 Länderbericht China 2014 Studie der Märkte Indien und China eine Perspektive für den Deutschen Mittelstand 11/2013 Der Markt für alkoholische Getränke in China 10/2013 Branchenbuch Food China 09/2013 Zielgruppenanalyse: Der Markt für Lebensmittel und Getränke in der Volksrepublik China 05/2013 siehe unter:

11 IHK Hannover + BMEL-Veransaltung , Hannover siehe unter:

13 GEFA Exportservices

14 German Promotion 2016? Beispiel Thailand ca Artikel (inkl. Non-Food)

16 GEFA-Service: Konsumentenmarktdaten Product Launch Analysis Extracted: 29 Jan 2015 The information in this file has been extracted from published Datamonitor research by a registered user of Datamonitor s Knowledge Centers. Datamonitor holds no responsibility for the loss of original context and for any changes made to information following its extraction. All information was current at the time of extraction although the original content may have been subsequently updated. Please refer back to to view the most recent content and the original source of the information. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. Datamonitor This report is a licensed product and is not to be reproduced without prior permission Product Launch Analytics database download

17 GEFA-Service: Konsumentenmarktdaten Pie Analysis of Product Build Analysis Criteria: Date: in the last 2 years; Type of data analyzed: Reports; Categories: Long-Life Liquid Milk;Distribution Countries: China;

18 GEFA-Service: Konsumentenmarktdaten Brand & Product Name ( 1 SKUs) Product Category Distribution Countries Innovative Not Innovative China Description A new Jingxuan Muchang ('Selected Ranch') line of Chunniunai (Pure Milk) has recently been launched in China under the Monmilk brand name. Manufactured by Inner Mongolia Mengniu Dairy (Group) Co., Ltd., the long-life milk is priced at 4.50 CNY and presented in a 250ml paperboard drink box.the front of the package features a QR code that is claimed to have the function of tracing the source of raw milk used. By scanning the QR code with smart phone, the consumer is directed to a web page designated for this line, which has the information of where the milk comes from, the living condition of the cows, the food source of the cow, and also a free prize draw with vouchers for Tmall. With the rapid growth of smart phone in China, it's a great tool to use for marketing and customer service.

19 GEFA Basis Exportservices + ca. 70 Übersetzungsinstitute in Deutschland

Ähnliche Dokumente

Release Notes BRICKware 7.5.4. Copyright 23. March 2010 Funkwerk Enterprise Communications GmbH Version 1.0

Release Notes BRICKware 7.5.4. Copyright 23. March 2010 Funkwerk Enterprise Communications GmbH Version 1.0 Release Notes BRICKware 7.5.4 Copyright 23. March 2010 Funkwerk Enterprise Communications GmbH Version 1.0 Purpose This document describes new features, changes, and solved problems of BRICKware 7.5.4.