Professional Experience Assistant Professor, University of Bayreuth, Department of Services Management,Germany.

Transkript

1 Chris Horbel Lektor Institut for Sociologi, Miljø- og Erhvervsøkonomi Markets, Organization and Behavior (MOB) Research Group Telefon: Education 2014 Dr. habil. (Habilitation, advanced PhD degree), University of Bayreuth, Germany 2012 Dr. rer. pol. (Ph.D. Business Administration), University of Bayreuth, Germany, Title of the dissertation thesis: Wordof-mouth communication in tourism - An analysis of influential word-of-mouth sources for tourism destinations 2011 Diplom-Kauffrau (comparable to M.Sc.), Business Administration, University of Bayreuth, Germany Professional Experience Assistant Professor, University of Bayreuth, Department of Services Management,Germany PhD Student and Research Assistant, University of Bayreuth, Department of Services Management Academic Tutor, Department of Organization and Management, University Academic Tutor, Department of Information Systems Management, University of Bayreuth Intern, Roland Berger & Partner, Munich, Germany 1999 Intern, Andersen Consulting (Accenture), Sulzbach, Germany Trainee, Landesbank Hessen-Thueringen, Frankfurt, Germany 1996 Academic Awards Visiting Positions Publikationer Refereed Articles Give and take : how notions of sharing and context determine free peer-to-peer accommodation decisions Geiger, A., Horbel, C. & Germelmann, C. C I : Journal of Travel & Tourism Marketing. How context shapes value co-creation: Spectator experience of sport events Horbel, C., Popp, B., Woratschek, H. & Wilson, B I : Service Industries Journal. 36, 11-12, s Relationship building through Facebook brand pages: The multifaceted roles of identification, satisfaction, and perceived relationship investment Popp, B., Wilson, B., Horbel, C. & Woratschek, H I : Journal of Strategic Marketing. 24, 3-4, s Introduction: Value co-creation in sport management Woratschek, H., Horbel, C. & Popp, B I : European Sport Management Quarterly. 14, 1, s. 1-5 Mobile Consumer Apps: Big Data Brother is Watching You Buck, C., Horbel, C., Kessler, T. & Germelmann, C. C I : Marketing Review St. Gallen. 1, s The sport value framework: A new fundamental logic for analyses in sport management Woratschek, H., Horbel, C. & Popp, B I : European Sport Management Quarterly. 14, 1, s. 6-24

2 The Unconscious App Consumer: Discovering and Comparing the Information-Seeking Among Mobile Application Consumers Buck, C., Horbel, C., Germelmann, C. C. & Eymann, T I : Proceedings / European Conference on Information Systems (ECIS). 14 s. Service-Dominant Logic and Tourism Management - Enriching each other Horbel, C I : Die Betriebswirtschaft. 73, 2, s "Sorry We Are Fully Booked" - An Experimental Study of Preference Formation through Unavailable Services Woratschek, H., Roth, S. & Horbel, C I : Australasian Marketing Journal. 17, 1, s Integrating Word-of-Mouth Sources for Marketing of Complex Services Horbel, C. & Woratschek, H I : Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney. "Sorry, we are fully booked!": An experimental study of preference formation through unavailable services Woratschek, H., Roth, S. & Horbel, C I : Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Brisbane. Are Variety Seekers Bad Customers? - An Analysis of the Role of Recommendations in the Service Profit Chain Woratschek, H. & Horbel, C I : Journal of Relationship Marketing. 4, 3, s Variety-Seeking Behavior and Recommendations: Empirical Findings and Consequences for the Management of the Service Profit Chain Woratschek, H. & Horbel, C I : European Advances in Consumer Research. 6 Books Weiterempfehlungen im Tourismus: Eine Analyse einflussreicher Empfehlungsgeber touristischer Destinationen Horbel, C Wiesbaden: Gabler. Book Chapters Merkmalsorientierte Ansätze der Qualitätsmessung Woratschek, H., Popp, B. & Horbel, C Handbuch Service Management. Corsten, H. & Roth, S. (red.). Vahlen Verlag, s Value Co-Creation Horbel, C., Woratschek, H. & Popp, B Handbuch Dienstleistungsmanagement. Corsten, H. & Roth, S. (red.). Vahlen Verlag, s Wertkette, Wertshop und Wertnetzwerk Popp, B., Horbel, C. & Woratschek, H Handbuch Dienstleistungsmanagement. Corsten, H. & Roth, S. (red.). Vahlen Verlag, s Benchmarking der Schrankfachversorgung: Ergebnisse einer Studie mit Kliniken und Dienstleistern Buck, M., Schröder, J., Woratschek, H., Tomanek, D. P., Stadtelmann, M., Horbel, C. & Weismann, F Wertschöpfungsorientiertes Benchmarking: Logistische Prozesse in Gesundheitswesen und Industrie. Woratschek, H., Schröder, J., Eymann, T. & Buck, M. (red.). Berlin, Heidelberg: Springer, s (Xpert.press). Benchmarking-Studie Patiententransportlogistik (PTL) Jehle, F., Woratschek, H., Schröder, J., Horbel, C., Tomanek, D. P., Weismann, F. & Stadtelmann, M Wertschöpfungsorientiertes Benchmarking: Logistische Prozesse in Gesundheitswesen und Industrie. Woratschek, H.,

3 Schröder, J., Eymann, T. & Buck, M. (red.). Berlin, Heidelberg: Springer, Kap. 12, s (Xpert.press). Dienstleistungsproduktivität Stadtelmann, M., Woratschek, H., Lindner, A. & Horbel, C Wertschöpfungsorientiertes Benchmarking: Logistische Prozesse in Gesundheitswesen und Industrie. Woratschek, H., Schröder, J., Eymann, T. & Buck, M. (red.). Berlin, Heidelberg: Springer, Vol. 1, s (Xpert.press). Ermittlung des Werts für den Kunden Woratschek, H., Stadtelmann, M., Horbel, C. & Lindner, A Wertschöpfungsorientiertes Benchmarking: Logistische Prozesse in Gesundheitswesen und Industrie. Woratschek, H., Schröder, J., Eymann, T. & Buck, M. (red.). Berlin, Heidelberg: Springer, Kap. 11, s (Xpert.press). Service-Quality-Value-Framework Woratschek, H., Horbel, C., Popp, B. & Ströbel, T Always Ahead im Marketing: Offensiv, digital, strategisch. Bartsch, S. & Blümelhuber, C. (red.). Wiesbaden: Springer, s Value Creation im Sport: Von der Integrativität zum Sport Value Framework Woratschek, H., Horbel, C. & Popp, B Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship. Fließ, S., Haase, M., Jacob, F. & Ehret, M. (red.). Wiesbaden: Springer, s Dienstleistungsproduktivität: Perspektivenwechsel von der Produktions- zur Wertorientierung Horbel, C., Stadtelmann, M. & Woratschek, H Dienstleistungsmanagement im Krankenhaus I: Prozess-, Produktivitäts- und Diversitätsmanagement. Bouncken, R. B., Pfannstiel, M. A. & Reuschl, A. J. (red.). Wiesbaden: Gabler, s Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich: Eine videographische Untersuchung am Beispiel von Blutspendern Horbel, C Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen. Schmitz, G. (red.). Wiesbaden: Springer, s (Fokus Dienstleistungsmarketing). Wert für den Kunden: Ein Überblick über begriffliche Konzeptionen Horbel, C. & Weismann, F Aktuelle Beiträge zur Dienstleistungsforschung. Roth, S. (red.). Wiesbaden: Springer, s (Fokus Dienstleistungsmarketing). Alternative Logics for Service(s): From Hybrid Systems to Service Ecosystems Vargo, S. L., Lusch, R. F., Horbel, C. & Wieland, H Taking the Pulse of Economic Development: Service Trends. Spath, D. & Ganz, W. (red.). Carl Hanser Verlag GmbH, s Relationship Management im Gesundheitswesen: Ein theoretischer Rahmen zur Analyse der Beziehungen Woratschek, H. & Horbel, C Gesundheitsoekonomie und Wirtschaftspolitik. Rueter, G., Schwegel, P. & Da-Cruz, P. (red.). Stuttgart: Lucius & Lucius Verlagsgesellschaft mbh, s Integration von Weiterempfehlungsgebern als Erfolgsfaktor für die Vermarktung komplexer Dienstleistungen Horbel, C. & Woratschek, H Kundenintegration: Forum Dienstleistungsmanagement. Bruhn, M. & Stauss, B. (red.). Wiesbaden: Gabler, s Der Einsatz der Videographie im Dienstleistungsmanagement: Eine Analyse von "verrückten Typen" Woratschek, H., Horbel, C., Roth, S. & Popp, B Neue Herausforderungen an das Dienstleistungsmarketing. Benkenstein, M. (red.). Wiesbaden: Gabler, Vol. 1, s Kundenbindung in Dienstleistungsnetzwerken am Beispiel des Sporttourismus: Erfolgs- und Störfaktoren in der Service- Profit Chain aus Sicht des Destinationsmanagements Woratschek, H. & Horbel, C Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM. Bruhn, M. & Homburg, C. (red.). 6 Aufl udg. Wiesbaden: Gabler, s

4 Stichwort Dienstleistungsmanagement Woratschek, H. & Horbel, C Lexikon der Betriebswirtschaftslehre. Corsten, H. & Goessinger, R. (red.). Oldenbourg Wissenschaftsverlag, s Identifikation von Servicelücken bei Dienstleistungsunternehmen: Die Anwendung des ISL-Ansatzes am Beispiel einer multifunktionalen Sportanlage Woratschek, H., Horbel, C. & Popp, B Service Excellence als Impulsgeber: Strategien - Management - Innovationen - Branchen. Gouthier, M. H. J., Coenen, C., Schulze, H. S. & Wegmann, C. (red.). Wiesbaden: Gabler, s Der Einfluss von Variety-Seeking Behavior auf eine modifizierte Service-Profit Chain Woratschek, H. & Horbel, C Dienstleistungsmarketing: Impulse für Forschung und Management. Wiesbaden: Gabler, s Management der Dienstleistungsqualität im Sportsponsoring Woratschek, H. & Horbel, C Sportmanagement: Eine themenbezogene Einführung. Oldenbourg Wissenschaftsverlag, Vol. 4, s Conference Papers and Abstracts Context Factors in Choosing Free Peer-to-Peer Accommodation Sharing Geiger, A., Horbel, C. & Germelmann, C. C Nature and Consequences of Social Media-Based Anti-Brand Activism against Sponsors and Investors of Sport Teams Popp, B., Horbel, C. & Germelmann, C. C Context-Dependent Co-Creation of Event Experience and Value Horbel, C., Popp, B. & Woratschek, H How Context-Specific Actors Influence Spectators Event Experience and Value Horbel, C., Popp, B., Woratschek, H. & Wilson, B Same Game-Different Experience: How Context Influences Event Experience and Spectator Perceptions Horbel, C., Popp, B., Woratschek, H. & Wilson, B Social Network-Based Anti-Brand Communities Opposing Sponsors of Sport Teams Popp, B., Horbel, C. & Germelmann, C. C Branded Communities im Markenmanagement die bessere Alternative zu Brand Communities?: Eine theoretische und empirische Untersuchung am Beispiel einer Branded Online Community zum Thema Fußball Popp, B., Horbel, C. & Woratschek, H Online Brand Communities: Loyal to the Community or the Brand? Popp, B., Horbel, C. & Woratschek, H The Effects of Customer Satisfaction and Consumer-Brand Identification on Customer Loyalty Revisited: The Moderating Role of Market Uncertainty Horbel, C., Popp, B. & Woratschek, H Wie wichtig sind Kundenzufriedenheit und Markenidentifikation für die Kundenloyalität?: Der Einfluss der Verhaltensunsicherheit Horbel, C., Popp, B. & Woratschek, H. 2013

5 The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer Loyalty Woratschek, H., Popp, B. & Horbel, C The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM Woratschek, H., Horbel, C. & Popp, B The Sport Value Framework: A New Fundamental Logic for Analyses in Sport Management Woratschek, H., Horbel, C. & Popp, B A service-dominant logic based service- productivity improvement framework Walther, S., Eymann, T. & Horbel, C Co-Creation, Identification and the Service-Profit Chain: The Case of Sport Events Woratschek, H., Horbel, C. & Popp, B Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing Woratschek, H. & Horbel, C Recruitment and Retention of Blood Donors: An Analysis of Motivation-Related Determinants of Donor Behaviour Across Types of Donations Horbel, C. & Woratschek, H The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM Popp, B., Woratschek, H. & Horbel, C I Give My Blood and Co-Create Value: Value Propositions in a Non-Profit Context Horbel, C. & Woratschek, H The Role of Identification and Co-Creation in the Service-Profit Chain Horbel, C., Woratschek, H. & Popp, B A modification of the Service-Profit Chain: the influence of identification and different dimensions of service quality Horbel, C., Woratschek, H. & Popp, B Extending the Service-Profit Chain The Case of Sport Events Horbel, C., Woratschek, H. & Popp, B Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services Horbel, C. & Woratschek, H "Once the club, always the club!": Football Fans as Brand Communities? Woratschek, H., Horbel, C. & Popp, B Persuasive Word-of-Mouth Sources - Who Are They?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence Horbel, C. & Woratschek, H Who can help to market your service?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence Horbel, C. & Woratschek, H. 2008

6 Neural Networks and Multiple Regression in Services Management Woratschek, H., Popp, B. & Horbel, C A Videographic Analysis of "Weird Guys": What Do Relationships Mean to Soccer Fans? Woratschek, H., Horbel, C., Popp, B. & Roth, S Who should be encouraged to word-of-mouth to establish relationships between old and new customers?: A Study of venturers and opinion leaders in the tourism industry Horbel, C. & Woratschek, H Are Variety-Seekers Bad Customers?: An Analysis of the Role of Recommendations in the Service Profit Chain Horbel, C. & Woratschek, H The Role of Different Types of Variety-Seeking Behavior and Recommendations in the Service Profit Chain Horbel, C. & Woratschek, H Managing Job Variety Seeking Behavior Woratschek, H. & Horbel, C Working Papers A Videographic Analysis of "Weird Guys": What Do Relationships Mean to Football Fans? Woratschek, H., Horbel, C., Popp, B. & Roth, S /07 udg., Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth Aktiviteter