It SME Innovation im digitalen Zeitalter! Warum Industrie 4.0 für den Mittelstand wichtig ist?

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1 It SME Innovation im digitalen Zeitalter! Warum Industrie 4.0 für den Mittelstand wichtig ist? Prof. Dr. Johann Füller HYVE AG CEO Schellingstr München johann.fueller@hyve.de Professor for Innovation and Entrepreneurship WKO Tirol Stiftungsprofessor Department of Strategic Management, Marketing and Tourism University of Innsbruck johann.fueller@uibk.ac.at

2 Warum kaufte Google Nest für $3.2 Mrd.? The Company launched in 2011 acquired in 2014 by Google Nest is selling 40,000 units per month The estimated annual revenue is about $ Mio

3 Digital Transformation in Home Thermostats? Google locken nicht die $3 Mrd. im Thermostatmarkt, sondern die $6 Bill. im Energiesektor

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5 Die Digitalisierung verändert alle Bereiche! Netflix Spotify Heating Electricity Alexa ibeacons Foodora AirBnB Uber IoT MOOCs StepStone Blockchain Digitalization Transhumanism FinTech Facebook Self- Tracking Runtastic Wearables Data Security Cyber Crime Tinder

6 Potenzial Innovationsarten der digitalen Transformation Digitale Produkte und Dienstleistungen Digitale Prozesse + Entscheidungen - Industrie Big Data Digitale Produkte + Prozesse + Geschäftsmodell Inkremental Effizienz Veränderung im Unternehmen Radikal

7 MAN Schiffsdiesel inklusive digitaler Wartung PHYSICAL + DIGITAL IMAN Ship Engine

8 The New Normal of Innovation Es geht um das ganze Geschäftmodell! 6. Business Model 1. Core Product 2. Features 5. Digital 3. Services & Experiences Sales and Marketing i

9 CO-CREATION

10 Digitale Rezeptewelt

11 Digital Cooking Journey Netnographic Research on digitization in the kitchen Qualitative analysis of user solutions for digital recipe use in the kitchen. UX Testing & Feedback Community Beta-Community for user research on new digital recipe search and administration. User Workshop on search application Evaluating and determining search features and processes Detailed Persona Descriptions Identification of personas & corresponding recipe management strategies. 15-day Digital Diary for journey mapping Creating a deep understanding of customers cookingrelated needs and habits. Benchmarking & Best Practice Analysis Integrating findings from competitors digital recipe communities

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15 make ideas fly offenen Innovationsprozess Ideen/Trends im Bereich der M2M Kommunikation verschiedene Kategorien rund um das Tracking von Personen, Tieren oder Gütern

16 626 IDEAS 11 CATEGORIES 826 MEMBERS

17 PHYSICAL + DIGITAL

18 Innovation Space >650 internal external combined 30 Idea funnel 17 6 Weeks 618 Ideas Comments Reviews 826 Members 12 Product concepts Services 0 Idea Generation Clustering & Selection Evaluation & Enrichment Condensation & Selection Conceptualization Design Concept

19 Closed Innovation Open Innovation Crowdsourcing, the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open 29 call. cf. Jeff Howe.

20 THE ICAROS ACTIVE VR TECHNOLOGY WILL REVOLUTIONIZE THE WAY PEOPLE WORKOUT AND PLAY GAMING APP CONTROLLER

21 ICAROS Events and Consumer Feedback IMPACT Featured at: ISPO AWARD ISPO 2016 WIRED 2015 EXPO 2015 DLD 2016 CES 2016 MCBW

22 Innovieren im Ecosystem Know-How Customers Expert Crowd Communities Startups Labor Money Competition CORE TEAM User Facilities Universities & R&D Institutions Suppliers Access Cross Industry Employees

23 HVB Innovation Lab Digitale Innovationen für die Finanzbranche

24 TEAM 1 HVB Innovation LAB

25 HYVE Innovation Labs LEAN INNOVATION THINKING SETUP LEARN IDEATE PROTOTYPE Identify topics & tasks Select participants Develop skills Clarify IP/partner Internal stakeholder management Need & insight generation: Customer/user Technology Market/Competition Society Evaluation & priorization Insights visualization Ideation of: Functions Processes Services Digital products Business cases Visualization of ideas Testing & feedback Technical feasibility Quick Check Development of: Wireframes MockUps, Clickable dummy MVP Constant testing Technical feasibility (preparation Innovation factory ) FORMATS 3, 6 or 12 month Inno Breakfast INNOVATION FACTORY Inno Education CEO Engagement

26 If you want to innovate digital products and services YOU HAVE TO BE PASSIONATE ABOUT INNOVATION YOURSELF!

27 Digital verwandelt jedes Unternehmen in eine Software + Service Company! DIGITAL verändert Prozessabläufe und Transaktionen erlaubt die Automatisierung von Prozessen führt zu einfacher weltweiter Verfügbarkeit und Verbreitung erlaubt die Nutzung schier unendlicher DATEN und VERNETZUNG unterschiedlicher AKTEURE erfordert neue Geschäftsmodelle und Organisationsformen DIGITAL = DATEN + COMMUNITY + USER EXPERIENCE

28 DANKE! Prof. Dr. Johann Füller HYVE AG Schellingstr. 45 D München HYVE AG 41