12/5/2014. HYVE References HYVE Clients. Innovation 2.0 From Fortified Castles to Open Bazaars!

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1 IDEA CONTSTS IN ACTION: Erfahrungsbericht Prof. Dr. Johann Füller HYVE AG CEO Schellingstr München NASA Tournament Lab Fellow Research at Harvard University 2014 HYVE AG 1 Professor for Innovation and Entrepreneurship Department of Strategic Management, Marketing and Tourism University of Innsbruck johann.fueller@uibk.ac.at HYVE the innovation company HYVE [hei:f] engl. hive: Bienenstock engl. hype: im Trend liegend finnisch hyve: die gute Tugend Innovation and Marketing Research Virtual Customer Dialogue HYVE Innovation Research Industrial Design and Creative Consulting HYVE Innovation Design Internal & External Innovation Communities HYVE Innovation Community 2014 HYVE AG 2 1

2 Open Innovation Closed Innovation 12/5/2014 HYVE References HYVE Clients Over 50 % of all German Dax-Companies use products and services from HYVE. FOOD & APPLIANCES FMCG & LIFESTYLE AUTOMOTIVE MEDIA & COMMUNICATION PUBLIC SECTOR ELECTRONICS & IT B2B & INDUSTRIAL GOODS OUTDOOR & SPORTS HEALTH 2014 HYVE AG 3 Innovation 2.0 From Fortified Castles to Open Bazaars! Crowdsourcing, the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call HYVE AG 4 cf. Jeff Howe. 2

3 Internes und externes Crowdsourcing Long-term Internal External Short-term 2014 HYVE AG 5 Engineering Contest von Pöttinger - Landtechnik Ziele Neue und innovative Ansätze und Konzepte zur Verbesserung der Heuaufnahme Vernetzung der verschiedenen Stakeholder Steigerung des Bekanntheitsgrads Wettbewerbsvorteile Ansatz Weltweite Einbindung von Studenten, Ingenieuren, Hobbybastlern, Designern und weiteren Interessenten Starke Einbindung von Experten durch das komplexe Thema Unterschiedliche Bewertungskriterien für Ideen: Innovationsgrad, Funktionalität und Bezeichnung Laufzeit : 8 Wochen Umsetzung der Siegeridee in Doktorarbeit 2014 HYVE AG Resultate Ideen Mitglieder Kommentare Bewertungen Besucher aus 82 Ländern 3

4 Engineering Contest von Pöttinger - Landtechnik IDEENEINGABE STARTSEITE IDEEN 2014 HYVE AG HYVE AG 8 4

5 Volkswagen - App my ride 2014 HYVE AG 9 Volkswagen - App my ride Apps 538 Mitglieder 96 Voll-programmierte Apps >500 Ideen >200 Blog- & Forenbeiträge 2014 HYVE AG 10 Besucher aus über 100 Ländern 5

6 Anzahl der Ideen 12/5/2014 Rufen die vielen Ideen Begeisterung hervor? Ideenfriedhof (Getty Images) 2014 HYVE AG 11 Experte Masse Qualität einer Idee 2014 HYVE AG

7 ideabird - make ideas fly by Deutsche Telekom AG OBJECTIVES Generate ideas for the future use of M2M* technology Development of product concepts based on submitted ideas Creation of an active community of M2M experts and designers APPROACH Creation of the innovation platform supported by Deutsche Telekom, Deloitte Consulting, HYVE and RWTH Aachen Recruiting qualified participants internationally 11 different idea categories Frequent exchange of knowledge between users and experts Selection of finalists in a intensive shortlisting-process with experts Selection of winners by a high-profile jury Lead User workshop with select users to develop concepts 2014 HYVE AG 13 RESULTS 6 Weeks 618 Ideas Comments Reviews 826 Members 12 Product concepts from workshop *M2M = machine-to-machine communication 626 IDEAS 11 CATEGORIES 826 MEMBERS 2014 HYVE AG 14 7

8 Paketbutler: Entwicklung mit der Masse Innovation Space >650 internal external combined 30 Idea funnel Services 0 Idea Generation Clustering & Selection Evaluation & Enrichment Condensation & Selection Conceptualizatio n Design Concept 2014 HYVE AG 15 Innovative Lösung gemeinsam mit der Crowd PHYSICAL + DIGITAL 2014 HYVE AG 16 8

9 HYVE the innovation company epaddle an invention for longboarders and skaters SILVER AWARD HYVE AG HYVE AG 18 Please GIVE US YOUR LIKE ON: 9

10 Siemens - From Company to Community Siemens Health Care Scouting Platform, USA 2013 Siemens Germany Data Driven Services Siemens Student Award Brazil 2013 Siemens Scouting Germany Siemens Student Award, Middle-East II Siemens Smart Grid Innovation Contest: Phase I + II Siemens Student Award 2011 Middle-East Siemens Student Award Germany Siemens Idea Contest Mobility 2010 Siemens India Ltd Siemens Sustainability Idea Contest 2009 Osram LED emotionalize your light Idea Contest 2014 HYVE AG 19 Statistics - Porsche DiBox App Hackathon Process and generated Output Idea Brainwriting 231 Ideas Use Cases 40 Use Cases Software Concepts 20 App Concepts App Prototypes 10 realized App Prototypes (4 MockUps, 2 Clickable Dummy, 4 Programmed Apps) 2014 HYVE AG 20 10

11 Impressions - Porsche DiBox App Hackathon Workingmode 2014 HYVE AG 21 Motivation der Teilnehmer 2014 HYVE 22 AG 22 11

12 2014 HYVE AG Bevorzugte Preise party 14% 130 social 19% 178 workshop 13% 127 internship 18% 172 cash 36% HYVE AG 24 12

13 DURATION MODE OF INTERACTION TARGET GROUP LEVEL OF EXPERTISE PROBLEM STATEMENT ORIGIN OF ISSUE/SOLUTION 12/5/2014 Eingereichte Ideen und Anreizpräferenz hängen zusammen 16 Ideas median mean cash internship workshop social party Chi 2 = 9,82 * F = 1,01 n.s HYVE AG 25 Generate ideas and concepts Dimensions of Innovation Contests continuous online internal experts complex, technical local issue - local crowd campaigning offline external crowd experience, broad local issue - global crowd 2014 HYVE AG 26 13

14 Start des Ideenwettbewerbs auf der Engineering Community Innovation Champions gesucht HYVE AG 27 DANKE! Not all the smart people in the world work for you (Bill Joy, co-founder, Sun MicroSystems) Kontakt Prof. Dr. Johann Füller HYVE AG Schellingstr. 45 D München HYVE AG 28 14