Rolf Auf der Maur. Allgemeines. Ausbildung

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1 Rolf Auf der Maur Dr. Rechtsanwalt Partner Sprachen: Deutsch, Englisch, Französisch Kontakt: , Allgemeines Rolf Auf der Maur befasst sich seit Beginn seiner Anwaltstätigkeit 1992 vorwiegend mit rechtlichen Aspekten des Internet. Dabei kann er sein Interesse für neue Kommunikationstechnologien mit seiner anwaltlichen Erfahrung in idealer Weise kombinieren. Zu seinen Klienten zählen führende Unternehmen aus den Bereichen der Medien, der Unterhaltungsindustrie, Telekommunikation und der Informationstechnologie. Neben seiner anwaltlichen Tätigkeit publiziert und referiert Rolf Auf der Maur regelmässig zu rechtlichen Fragen im Zusammenhang mit dem Internet und ist in verschiedenen Branchenorganisationen aktiv. Er gilt als einer der führenden Experten in der Schweiz bei rechtlichen Fragen an der Schnittstelle von Telekommunikation, Medien und IT. Die Directories 'Chambers and Partners' und 'Legal 500' empfehlen ihn für den Bereich TMT ('1st Tier') und für Geistiges Eigentum. Ausbildung - Universität Zürich (lic. iur., 1988; Dr. iur., 1990) - Weiterbildung im Bereich Film- und Fernsehrecht an der University of California, Los Angeles (1992) 1/8

2 Teams Medien und Unterhaltung, Informations- und Kommunikationsrecht, China Desk, Data & Privacy, Immaterialgüterrecht, Privatkunden, Sportrecht, Startup Desk Tätigkeitsgebiete China Desk, Datenschutz, Immaterialgüterrecht, Informationsrecht, IT-Recht, Kommunikationsrecht, Lauterkeitsrecht, Lizenzverträge, Markenrecht, Medienrecht, Online-Recht, Persönlichkeitsrecht, Privatkunden, Regulierte Märkte, Sportrecht, Technologierecht, Werberecht Referenzen Best Lawyers Switzerland Recommended for Entertainmend Law, Information Technology Law, Intellectual Property Law - Copyright, Media Law, Technology Law, Telecommunications Law. Best Lawyers - Lawyer of the year 2015 Media Law International Tier 1 "Media specialist Vischer is among national leaders for digital media matters. According to one client The firm does excellent work. Not only in the core areas of media law but also in other practice areas where we need support, for example tax law and labour law. With an entertainment specialisation, the practice group advises on television broadcast, film, music and gaming. Managed by Rolf Auf der Maur, the group collaborates with the information and communication, intellectual property and competition departments." Legal 500 (EMEA 2017) - "TMT" "Vischer s highly skilled team assisted insurer Sympany with negotiating IT contracts and has been advising Ring Central on data protection and telecoms regulatory matters. Other clients include 3 Plus, Netflix and Swisscom. Rolf Auf der Maur and Christian Wyss are recommended." Legal 500 (EMEA 2017) - "German-Speaking Switzerland: Leading Firms" "Vischer excels in public law, where the outstanding Stefan Rechsteiner attracts praise, and in the regulated life sciences industry, where Stefan Kohler is recommended for regulatory and patent matters and Matthias Staehelin focuses on M&A transactions. Rolf Auf der Maur is a key figure on the media and telecoms side." Chambers Europe (2017) - "TMT" - Band 1 "Rolf Auf der Maur is highly regarded for advising international and domestic clients on cloud-based solutions and other IT issues. Clients enthuse that he is 'very good tactically in negotiations, business-minded and very calm.' He assisted RingCentral with Swiss regulatory and privacy requirements. His clients include online retailers and telecoms providers." Chambers Europe (2017) - "Intellectual Property" "Rolf Auf der Maur focuses on contentious and transactional copyright and trade mark mandates in the TMT sector. He advised Netflix on collective copyright management related to its operations in Switzerland. An impressed source states: 'He is one of the best-connected lawyers in the Swiss TMT industries,' adding that he 'thinks at least one step ahead.'" Who's Who Legal (Switzerland 2016) - "Sports & Entertainment" "At Vischer in Zurich Rolf Auf der Maur represents leading media and 2/8

3 entertainment companies and advises on a range of internet-related matters. His advice is 'concise and clear' and 'always timely'." Chambers Europe (2016) - "Intellectual Property" "Rolf Auf der Maur gains particular praise for his skill in IP matters in the IT and media fields. Sources confirm his 'good standing,' highlighting that 'in this sector, most companies operating in media know him and that's a testament to his reputation.' He represented 3 Plus Group in various legal matters, including the negotiation of complex licensing agreements." Chambers Europe (2016) - "TMT "Head of department Rolf Auf der Maur is a prominent expert in e-commerce and online media. He advised the 3 Plus Group on the monetisation of video advertising formats on its website and mobile applications. Clients state that 'he knows the law very well and he's very business and solutions-minded, strategic and tactical.'" Legal 500 (EMEA 2016) - "German-speaking Switzerland: Leading firms" "Vischer is particularly strong in public law, where Stefan Rechsteiner is a leading lawyer, and in the healthcare and life sciences sector, where Stefan Kohler has expertise in regulatory and IP matters and Matthias Staehelin regularly handles M&A transactions. Another industry strength is media and telecoms, where Rolf Auf der Maur is recommended." Legal 500 (EMEA 2016) - "Intellectual Property" "Vischer s Stefan Kohler is recommended for pharmaceuticals patent and trade mark matters, and Rolf Auf der Maur is recommended for copyrights and trade mark matters, most notably in the media sector. Clients include Netflix, 3 Plus and AstraZeneca." Legal 500 (EMEA 2016) - "TMT" "Vischer s Rolf Auf der Maur is probably one of the best connected lawyers in the Swiss media, IT and telecoms industries, and does not only deal with immediate requests but most often thinks at least one step ahead. Clients include 3 Plus, Netflix, Swisscom, Ring Central and additiv." Media Law International Tier 1 "Media specialist VISCHER is among national leaders for digital media matters. According to one client The firm does excellent work. Not only in the core areas of media law but also in other practice areas where we need support, for example tax law and labour law. With an entertainment specialisation, the practice group advises on television broadcast, film, music and gaming. Managed by Rolf Auf der Maur, the group collaborates with the information and communication, intellectual property and competition departments." Chambers Europe (2015) - "TMT" "Rolf Auf der Maur represents clients from the media, technology and telecoms sectors. Sources regard him as a particularly strong choice for e- commerce mandates." Chambers Europe (2015) - "Intellectual Property" "Rolf Auf der Maur has notable experience in handling media and telecommunications matters. Described as 'an expert in this field', he is praised by clients for his 'open and direct style of communication and his ability to give clear guidance on business-critical issues.'" Media Law International Tier 1»Vischer is a clear market leader, for many reasons. Department head Rolf Auf der Maur is one of them. Rolf Auf der Maur is very well connected in the media and communications sectors. He knows almost everyone who is relevant in the media and technology sector which facilitates the handling of many matters, explained one client. The firm s media and entertainment practice is focused on new media, ranging from online platforms to broadcasting, working closely with the intellectual property and competition divisions. Summarised by one client, Rolf Auf der Maur and the members of his team certainly have a very high level of technical and legal expertise. «3/8

4 Legal 500 (EMEA 2015) - "TMT" "Vischer s Rolf Auf der Maur is probably one of the best connected lawyers in the Swiss media and telecoms industries, and has strong legal and negotiation skills. Clients include 3 Plus and Swisscom." Legal 500 (EMEA 2015) - "Intellectual property" "Vischer s Stefan Kohler is recommended for pharmaceuticals patent and trade mark matters, and Rolf Auf der Maur is an expert in media sector copyrights and trade marks. Clients include Mattern Pharmaceutical, V-Zug, 3 Plus and Swisscom." Who's Who Legal (Switzerland 2015) - "Technology Media & Telecommunications" "Vischer is represented by its 'standout' TMT practitioner Rolf Auf der Maur. His 'professional approach' is admired by his clients, as is his ability to 'weigh up risks and find solutions'." Who's Who Legal (Switzerland 2015) - "Sports & Entertainment" "Rolf Auf der Maur at Vischer is a 'frequent figure' in the media and entertainment scene and is a 'firm favourite' among clients in this field." Best Lawyers Switzerland 2014 Recommended for Entertainmend Law, Information Technology Law, Intellectual Property Law - Copyright, Media Law, Technology Law, Telecommunications Law. Media Law International 2014 "VISCHER stands firmly and favourably as one of the country's most prominent practices. Equally renowned head of department Rolf Auf der Maur has long standing experience and expertise owing to 20 years of media law specialisation. "VISCHER manages to simplify complex issues and provide legal certainty. We cooperate with VISCHER because they are of high repute in the market of digital media," commented one client." Chambers Europe (2014) - "TMT" "Department head Rolf Auf der Maur is 'very user-friendly and smart in his approach,' say interviewees. 'He has the relevant industry experience and is thoughtful when devising good solutions.' Auf der Maur is also known for his IP practice." Chambers Europe (2014) - "Intellectual Property" "Rolf Auf der Maur's IP work has a strong focus on the media, IT, entertainment and telecoms industries. Clients say: 'He always looks for a solution that reflects the business interest of the company.'" Who's Who Legal (Switzerland 2014) - "Technology Media & Telecommunications" "At Vischer, Rolf Auf der Maur represents leading companies from the media, entertainment, telecommunications and information technology industries. He is 'very active' and 'highly regarded' by many for his e-commerce work." Who's Who Legal (Switzerland 2014) - "Sports & Entertainment" "At Vischer, Rolf Auf der Maur is an 'esteemed' practitioner with 'extensive knowledge' of sports-related media, IT and IP projects, and clients include a wide range of sports media and telecommunications companies." Legal 500 (EMEA 2014) - "TMT" "Vischer s department head Rolf Auf der Maur is well connected within the media, telecoms and IT industries. He is extremely responsive and always available, and has a unique combination of legal skills and industry expertise. " Legal 500 (EMEA 2014) - "Intellectual property" "Stefan Kohler leads Vischer s team, which is known for its copyright expertise, particularly relating to new media and entertainment. It also handles IT and trade mark matters. Rolf Auf der Maur is recommended for his expertise in copyright law relating to new technology." Best Lawyers Switzerland 2013 Recommended for Entertainment, Information Technology, Intellectual 4/8

5 Property, Media, Technology, Telecommunications Chambers Europe (2013) - "Intellectual Property" Rolf Auf der Maur is often mandated by 3 Plus Group. Most recently this has involved licensing issues relating to collection societies. He has many clients from the media and entertainment industry, with sources noting: "He has an excellent understanding of technological developments in the industry." Chambers Europe (2013) - "TMT" Clients appreciate Rolf Auf der Maur's direct approach, saying he "always says exactly what he means and pushes us to make decisions." Legal 500 (EMEA 2013) - "TMT" "Vischer has recently advised telecoms operators and digital media companies on issues relating to online distribution, licensing matters and M&A. Rolf Auf der Maur is recommended." Who's Who Legal (Switzerland 2013) - "Internet E-Commerce & Data Protection" "Rolf Auf der Maur at Vischer AG was recommended for his work for sports media and tele-communications companies, particularly in relation to online media, IT and IP projects. He is a "good colleague and the best on the e- commerce side of the law". He also features in the sport and entertainment chapter. " Who's Who Legal (Switzerland 2013) - "Sport & Entertainement" "Rolf Auf der Maur at Vischer AG was recommended for his work for sports media and tele-communications companies, particularly in relation to online media, IT and IP projects." Who's Who Legal (Switzerland 2013) - "TMT" "Rolf Auf der Maur at Vischer AG is an "impressive" practitioner who specialises in communi-cation technologies within the media, entertainment, and IT sectors." Legal 500 (EMEA 2017) - "Intellectual Property" "Vischer s team has been representing Westwind in a patent dispute regarding heat exchange technology and assisted Netflix with copyright matters. The very skilled and knowledgeable Stefan Kohler is an expert for patent and trade mark matters, while Rolf Auf der Maur is recommended for copyright work." Deals Perform kauft RunningBall VISCHER berät das britische, im Bereich digitale Medien tätige Unternehmen Perform beim Kauf der RunningBall Gruppe zu Schweizer Recht. Der Kaufpreis beträgt EUR 120 Millionen. Die Schweizerische RunningBall Gruppe ist globaler Marktführer im Bereich real-time Sportdaten. Das VISCHER Team umfasst Dr. Benedict F. Christ (mandatsführender Partner), Rolf Auf der Maur (TMT), Christoph Niederer (Steuern) und Andreas Textor (M&A). Goldman Sachs and Doughty Hanson bieten für Orange Communications AG Goldman Sachs und Doughty Hanson bieten für die Mobilfunkgesellschaft Orange Communications AG in der von France Telecom 2011 durchgeführten CHF 2 Mia. - Auktion, werden aber schliesslich überboten. VISCHER berät Goldman Sachs und Doughty Hanson bei diesem Angebot. Das Team von VISCHER besteht aus Jürg Luginbühl and Felix W. Egli (Co- Leiter), Benedict Christ, Peter Kühn, Thomas Krizaj, Christian Wyss, Fabienne Ochsner (all M&A), Adrian Dörig und Andreas Textor beide Finanzierung), Rolf Auf der Maur und Thomas Steiner (beide Regulierungsrecht), Barbara Meyer (Arbeitsrecht), Christoph Niederer (Steuern), Klaus Neff (Wettbewerbsrecht) und Delia Bosshard (Immaterialgüterrecht). 5/8

6 Beruflicher Werdegang - Gerichtspraktikum - Mitarbeiter eines international tätigen Anwaltsbüros in Zürich - Mitarbeiter in einem Anwaltsbüro in London (1994) - Partner eines mittelgrossen Anwaltsbüros in Zürich - Partner von VISCHER seit 2000 Mitgliedschaften in berufsbezogenen Vereinen - Vizepräsident der simsa swiss interactive media and software association - Vorstandsmitglied der International Association of Entertainment Lawyers - Vice-Chair des Komitees für Technologierecht der International Bar Association - Licensing Executives Society - Association Internationale pour la Protection de la Propriété Intellectuelle - Institut für gewerblichen Rechtsschutz - Forum für Kommunikationsrecht - International Bar Association 6/8

7 Über VISCHER 7/8

8 Wir unterstützen unsere Klienten in rechtlichen, steuerlichen und regulatorischen Belangen effizient und lösungsorientiert. Unsere rund 80 Anwälte, Steuerberater und Notare sind unter Führung erfahrener Partner in den unten aufgeführten Spezialistenteams organisiert. Dies ermöglicht uns eine effiziente und stets auf die Bedürfnisse des individuellen Projekts zugeschnittene Mandatsführung. Unsere Büros befinden sich in Zürich und Basel, den beiden grössten Wirtschaftszentren der Schweiz. Unabhängigkeit ist für uns ein Schlüsselfaktor für die optimale Wahrung des Klienteninteresses. Wir legen deshalb nach wie vor grossen Wert auf einen sehr hohen Interessenkonfliktstandard, der im internationalen Geschäft der Rechtsberatung nicht mehr selbstverständlich ist. Um auch im Auslandgeschäft unabhängig zu bleiben, haben wir ein eigenes, globales Netzwerk zu Auslandkanzleien aufgebaut. Dies ermöglicht uns, unsere ausländischen Korrespondenzanwälte ausschliesslich nach den Anforderungen des individuellen Mandats und ohne Rücksicht auf Vorgaben eines Kanzleiverbunds oder einer Netzwerkorganisation zu selektionieren. - Arbeitsrecht - Banken- und Finanzmarktrecht - Berufliche Vorsorge, Sozialversicherungsrecht - China Desk - Compliance Support - Data & Privacy - Energie - Gesellschafts- und Handelsrecht - Gesundheitswesen - Immaterialgüterrecht - Immigration - Immobilien - Informations- und Kommunikationsrecht - Kartell- und Wettbewerbsrecht - Kotierte Unternehmen - Life Sciences, Pharma, Biotechnologie - Luftfahrt - Medien und Unterhaltung - Mergers & Acquisitions - Notariat - Private Equity, Venture Capital, Unternehmensfinanzierung - Privatkunden - Prozessführung und Schiedsgerichtsbarkeit - Public Sector and Regulatory - Restrukturierung und Insolvenz - Sportrecht - Startup Desk - Steuern - Wirtschaftsstrafrecht Zürich VISCHER AG Schützengasse Zürich Schweiz Tel Fax Basel VISCHER AG Aeschenvorstadt Basel Schweiz Tel Fax /8