Planning Creating LEAD Roadmap

Transkript

1 Rodmp Strtegy Plnnng LEAD Innovton Audt LEAD Restructurng LEAD Rodmp Development Cretng LEAD User Products LEAD Trnsfer LEAD Proof-of-Concept

2 Tble of Contents Project structure Frst module: Trends Second module: Innovton Key Fgures Result: Strtegc Serchfelds Dgresson: Updtng nd pplcton for other corporte dvsons Bsc nformton LEAD Innovton Contct References

3 WHAT LIES AHEAD? IN 15 YEARS, WHICH WILL BE YOUR MARKETS? In the quest for longterm perspectve, some succumb to speculton. Others succumb to resgnton hen fced th the ever-ncresng pce of the orld. More thn fe re seduced nto perpetul procrstnton. The future cnnot be told. But t s certn tht those ho do not nt to kno bout the future, hve none. LEAD Rodmp lets you choose the methodologclly sound pth to fnd the best nser to your future chllenges.

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5 LEAD Rodmp: Modules nd Result. Trends (Module 1) nd nnovton key fgures (Module 2) re combned nto strtegc serchfelds (Module 3). INTERNAL INPUT INTERNAL INPUT EXTERNAL INPUT Key fgures of the pst Trend reserch Externl vldton Key fgures nd models for success re derved from pst nnovton ctvtes + Employee nterves, recommendtons, secondry reserch By renoned ndustry experts n the course of n expert dscusson Strtegc serchfelds Presently sgnfcnt serchfelds re generted by combnng nformton of the pst nd the future

6 Overve INTERN INTERNAL INPUT EXTERNAL INPUT Key fgures of the pst Trend reserch Externl vldton Key fgures nd models for success re derved from pst nnovton ctvtes + Employee nterves, recommendtons, secondry reserch By renoned ndustry experts n the course of n expert dscusson Strtegc serchfelds Presently sgnfcnt serchfelds re generted by combnng nformton of the pst nd the future

7 2,3%. 5,0% 5,0% 8,6% 10,1% 3,0% 3,0% 4,1% 11,6% 4,1% 5,6% 7,9% 2,6% 2,6% 7,0% 14,9% 6,9% 3,0% 16,5% 3,0% 3,0% 8,9% 8,9% 7,1% 6,0% 7,1% 8,9% 8,1% 9,9% 6,5% 3,5% 3,5% 13,6% 24,8% 3,1% 11,4% 11,2% 11,9% 3,1% 12,4% 12,4% 14,9% 2,0% 7,4% 6,9% 6,9% 18,0% 5,0% 10,9% 5,0% 14,9% 8,6% 8,9% 7,4% 18,0% 5,3% 7,4% 12,9% 18,0% 18,0% 16,5% 19,0% 6,3% 6,3% 7,9% 7,9% 3,0% 3,0% Module 1: Trends Step 1 Step 2 Employee nterves Who? Selected employees from Mngement, R&D, Engneerng nd Sles (pprox. 15) Result? Internl ve on mrket nd technology trends, recommendton of experts Tble of Presumptons - Questonnre Who? Selected employees from Mngement, R&D, Engneerng nd Sles (pprox. 40) Result? Evluton of trends Plcement of trends - Internl orkshop Who? R&D, Mrketng, nternl project tem Result? Rodmp from purely nternl perspectve Plcement of trends - Expert dscusson Who? Internl project tem, externl experts Result? Rodmp from purely externl perspectve month 1 month 2 month 2 month 3 Interm Result ROADMAP 2021 Mndestens hltbr bs Technologen Händler Bufrmen Fensterproflhersteller End-User Fensterhersteller Horzontle Allnzen Unscherhet n % Bereche: Intern, Wertschöfpungskette, Anlog bs b 2021 Forschung und Entcklung Energeensprung durch Fenster Bessere Wärmedämmung be Türen (nsb. Bodenschelle). Archtekten verlngen us Imgegründen umeltfreundlch hergestellte Fenster- und Türsysteme. Neue Technologen für gerngere Butefe, jedoch bessere Isolererte. Integrerte Lüftung rd Mrktstndrd. Ansprüche n Oberflächengestltung (bzgl. Hptk) stegen. Neuer Stblstor verdrängt Clcum-Znk. Durch Koextruson Ummntelung umeltfreundlcher Mterlen mt PVC. Renoverung sttt Neubu. Durch stegende Energekosten verstärkt Fenstersnerung. Hndelsunternehmen übernehmen verstärkt Montge. Neue Werkstoffe gennen n Bedeutung. Energeeffzente Extrusonstechnken. Instlltonszet verkürzt sch deutlch. Enfche und schnelle Instllton rd errtet. Neue Technologen be Schebetürsystemen (z.b. motorsche Lösungen). Zentrlserung der Gebäudelettechnk. Neues Mterl ersetzt PVC. Strengere gesetzlche Regelungen m Energeberech. Prozess- und Produktverbesserungen (Stützelemente etc.) blden mehr und mehr ds entschedende Kufkrterum bem Fensterbuer. De thermsch getrennte Alumnumschelle rd durch noch bessere Produkte ersetzt. Neue Glstechnologen kommen uf den Mrkt. Koopertonsmodelle m Berech Klebetechnologe und Lüftungstechnologe. Möglchket zur Indvdulserung. Neue Herstellverfhren, de höheren Durchstz erluben. Neue Technologen für de Verstärkung von Proflsystemen. Kunststofffenster setzen sch n Altbuten durch. Isolergls mt besseren Wärmedämmerten zngt zur Entcklung besser solerender Profle. Bedenkomfort rd Kufrgument. Neurtge Verfhren (elektrsche Lösungen, Wärmerückgennung) n der Lüftungstechnologe. Anendungstechnk Neue Herstellverfhren, de höheren Durchstz erluben. Prozess- und Produktverbesserungen (Stützelemente etc.) blden mehr und mehr ds entschedende Kufkrterum bem Fensterbuer. Neue, energeeffzente Schesstechnken. Rtonlserung und Automtserung n der Fertgung. Ausschäumen von Proflnnenkmmern rd Mrktstndrd. Energeeffzentere Produkton. Strengere Rchtlnen m Berech Energeverbruch. Kunde (Fensterhersteller) verlngt bretes Denstlestungsngebot (Enrbetung n neue Herstellprozesse). Verklotzung (derzetge konventonelle Art) rd durch Schebenverklebung verdrängt. Mrketng De Kmmernnzhl trtt n der Kommunkton n den Hntergrund. luplst rd "hgh-qulty"-anbeter. Durch stegende Energekosten verstärkt Fenstersnerung. Zrtes, schlchtes Desgn rd Mrktstndrd. Archtekten verlngen us Imgegründen umeltfreundlch hergestellte Fenster- und Türsysteme. Kunde (Fensterhersteller) verlngt bretes Denstlestungsngebot (Enrbetung n neue Herstellprozesse). Brndng ht strk n Bedeutung geonnen (Emotonle Werbung). Instlltonszet verkürzt sch deutlch. Enfche und schnelle Instllton rd errtet. Vermrktungstechnsch erden ökologsche Mterlen mmer chtger. Außendesgn st chtger georden, v.. für Archtekten. Öko-Zertfzerungen gennen n Bedeutung. Dfferenzerung über Produkt scherger. Produktunterschede bzgl. Performnce und Qultät deutlch gernger. Integrerte Lüftung rd Mrktstndrd. Bedenkomfort rd Kufrgument. Wenge, große Anbeter von Proflsystemen telen sch den Mrkt uf. Sthllose Technologe rd Mrktstndrd. Kunststoff sttt Alumnum/Holz. Wärmedämmegenschften treten n den Hntergrund (en Uf-Wert von c. 0,8 ht sch engependelt). Ansprüche n Oberflächengestltung (bzgl. Hptk) stegen. Pssvhus setzt sch eter durch. Mrkenbeusstsen stegt. Energeprese stegen strk n. Neuer Stblstor verdrängt Clcum-Znk. Durch Koextruson Ummntelung umeltfreundlcher Mterlen mt PVC. Neues Mterl ersetzt PVC. Mrkenbeusstsen bem Proflhersteller stegt. Fom-Insde rd Stndrdtechnologe uf dem Fenstermrkt. Verklotzung (derzetge konventonelle Art) rd durch Schebenverklebung verdrängt. Möglchket zur Indvdulserung.

8 Overve INTERNAL INPUT INTERNAL INPUT EXTERNAL INPUT Key fgures of the pst Trend reserch Externl vldton Key fgures nd models for success re derved from pst nnovton ctvtes + Employee nterves, recommendtons, secondry reserch By renoned ndustry experts n the course of n expert dscusson Strtegc serchfelds Presently sgnfcnt serchfelds re generted by combnng nformton of the pst nd the future

9 Module 2: Innovton key fgures. Innovton key fgures sho compny s pst nnovton ctvtes. Evluton of pst nnovtons - Workshop Who? Internl project tem Result? Evlutng pst nnovtons by the ends- / mens-combnton (mrket / technology) Assessng the rte nd quot of nnovton Portfolo nlyss Who? Innovtons Mnger, Controllng, Ptent Mnger, LEAD Innovton Result? Anlyss of products nd systems. Prmeters: Mturty, shre n turnover nd contrbuton mrgn, verge nnul groth Development of procedure recommendton - Workshop Who? Internl project tem Result? Input for nnovton strtegy Evluton crter for serchfelds month 1 month 2 month 3 Interm Result Trend ptent ctvty (nternl vs. competton) 50,00% Systemgruppen System groups 40,00% Durchschnttlches Wchstum pro Jhr Averge nnul groth ,00% Hebeschebetür Schtschutz 20,00% Dreh/Kpp-Systeme Systemgruppen gesmt 10,00% Hustür Zubehör 0,00% ,00% Schebefenster -20,00% -30,00% Senk/Klpp -40,00% -50,00% Averge tme of mrket lunch eghted by turnover Durchschnttlcher Enführungszetpunkt gechtet m Umstz All dt re dulterted due to confdentlty resons

10 Innovton key fgures By nlyzng vrous nnovton key fgures e generte serchfeld s quntttve component. 1995$1997& 1998$2000' 2001$2003& 2004$2006& 2007$2009& Product Optmzton (1-3) Workng out ho dfferent nnovton portfolos (bsed, mong other, on the degrees of nnovton) ffected corporte success n the pst s the key fgures-nlyss gol. Bsed on these models for success e derve the del nnovton portfolo for tme horzon of up to three yers n dvnce. The ptent nlyss compres compny s ptent ctvty th tht of one s competton. Ptent ctvty often correltes th corporte success. Portfolo nlyss enbles us to recognze hch product groups re n need of renel s ptent protecton s bout to end n the ner future. Moreover, e obtn nformton bout the development of product group s shre n turnover nd ndvdul products groth n turnover over defned perod of tme (usully fve-yer-spn). The evoluton of ndvdul products provdes mportnt nsghts nto product group s entre development. In cse of non-del progresson, the pth to n optml portfolo cn be ntted. Ths s cheved by crefully blncng the rto of turnover drvers (moderte groth, hgh shre n turnover) nd young, dynmc products (remrkbly hgh groth, currently lo shre n turnover). The rte of nnovton nd the quot of nnovton re strtegc decson mkng tools hch contrbute to refned result from compny s strtegc perspectve (e.g. The compny spres to genertng 25 per cent of ts turnover th products nd servces ged fve yers nd belo). The procedure recommendton s generted by combnng degrees of nnovton (pcture on the left), ptent nlyss, portfolo nlyss, rte of nnovton nd quot of nnovton. Product Advncement (4-7) Brekthrough Innovton (8-10) All dt re dulterted due to confdentlty resons

11 Wht s strtegc serchfeld? Descrpton nd procedures The results of the nternl nd externl plcements of trends re ggregted. Ths ggregton s the bss for the deducton of strtegc serchfelds hch nclude respectve trend clusters, resultng scenros nd number of fctors crucl to nnovton projects: Tme horzon, geogrphc re, degree of nnovton nd type of nnovton. Serchfelds offer concrete nd detled groth possbltes for compny to consder hen ntng to develop future technologcl nd mrket-orented products. The nnovton key fgures collected re prt of serchfeld. The del nnovton portfolo for the future s derved by lookng t the pst nd combnng ths knoledge th ndustry trends. Result Strtegc serchfelds re generted for tme horzon of to to three yers nto the future nd consttute the foundton for clent compny s development ctvtes. LEAD Rodmp s tool to mp development projects n the long run nd, due to ts tme horzon, should be updted every other yer.

12 Overve INTERN INTERNAL INPUT EXTERNAL INPUT Key fgures of the pst Trend reserch Externl vldton Key fgures nd models for success re derved from pst nnovton ctvtes + Employee nterves, recommendtons, secondry reserch By renoned ndustry experts n the course of n expert dscusson Strtegc serchfelds Presently sgnfcnt serchfelds re generted by combnng nformton of the pst nd the future

13 Averge nnul groth A Rodmp s fnl result: Strtegc Serchfelds. Three Questons: Wht should be developed? Ho much should be developed? Ho nnovtve should the compny be? 50,00% Systemgruppen System groups 40,00% + Durchschnttlches Wchstum pro Jhr ,00% Hebeschebetür Schtschutz 20,00% Dreh/Kpp-Systeme Systemgruppen gesmt 10,00% Hustür Zubehör 0,00% ,00% Schebefenster -20,00% -30,00% Senk/Klpp -40,00% -50,00% Averge Durchschnttlcher tme of Enführungszetpunkt mrket lunch gechtet eghted m Umstz by turnover Combnton Nme of serchfeld 2012 Nme of serchfeld Busness re 2012 Busness Relevnce re to portfolo A B C Strtegc Ft A B C Relevnce to portfolo A B C Rsk Strtegc Ft A B C Resources Rsk Resources Are Are Nme of serchfeld 2012 Nme of serchfeld Busness re 2012 Busness Relevnce re to portfolo A B C Strtegc Ft A B C Relevnce to portfolo A B C Rsk Strtegc Ft A B C Resources Rsk Resources Are Are Nme of serchfeld 2012 Nme of serchfeld Busness re 2012 Busness Relevnce re to portfolo A B C Strtegc Ft A B C Relevnce to portfolo A B C Rsk Strtegc Ft A B C Resources Rsk Resources Are Are All dt re dulterted due to confdentlty resons

14 Dgresson: Updtng nd pplcton for other corporte dvsons

15 Dgresson: Updtng the rodmp Descrpton nd procedures In order to use rodmp s results for development projects n the long run, the project fndngs hve to be updted every other yer. LEAD Innovton suggests n pproch usng the follong rodmp-tools: Contnuous vldton of mrket nd technology trends through nternl evluton nd conducton of expert dscussons Generton of strtegc serchfelds (LEAD Innovton empoers select tem t the clent compny to utonomously generte serchfelds for number of corporte dvsons) Result Updte of project results every other yer Empoerment of compny-nternl employees to contnuously edt nd extend your rodmp

16 Bsc nformton LEAD Innovton s mngement servce provder speclzed n nnovton mngement. Founded n 2003 s spn-off of Venn Unversty of Economcs nd Busness e hve been supportng compnes n ther long-term strtegc plnnng, development nd mplementton ctvtes nd n the communcton of ther nnovtons ever snce. As the frst professonl provder of the LEAD User method nd poneers of Open Innovton n the Germn spekng orld e hve estblshed frrechng netork n ll relevnt ndustres. Ths netork enbles us to effcently vldte nternl ves by brngng n externl experts. Fcts nd Fgures Prtner: Mchel Putz Founded n 2003 Offces n Venn nd Berln Export Quot: 80%

17 Contct Clents LEAD Innovton Mngement GmbH Lndengsse 43 / Top Venn Austr Phone: +43 / (0)1 / Eml: offce@led-nnovton.com Open Innovton brngs n n externl ve, so s to not ste n your on juce. Dr. Thoms Bruner, Generl Mnger PHILIPS Austr GmbH Mchel PUTZ Our holstc pproch llos us to support our clents s consultng nd mrket reserch compny throughout the entre product development process: From the development of the de through nnovton ssessment to mrket lunch." These re some of our clents. A full lst of our references my be found on.led-nnovton.com