Laura Duhme. Cultural tourism. Case study Portugal. Diplomica Verlag

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1 Laura Duhme Cultural tourism Case study Portugal Diplomica Verlag

2 Laura Duhme Cultural tourism: Case study Portugal ISBN: Herstellung: Diplomica Verlag GmbH, Hamburg, 2012 Dieses Werk ist urheberrechtlich geschützt. Die dadurch begründeten Rechte, insbesondere die der Übersetzung, des Nachdrucks, des Vortrags, der Entnahme von Abbildungen und Tabellen, der Funksendung, der Mikroverfilmung oder der Vervielfältigung auf anderen Wegen und der Speicherung in Datenverarbeitungsanlagen, bleiben, auch bei nur auszugsweiser Verwertung, vorbehalten. Eine Vervielfältigung dieses Werkes oder von Teilen dieses Werkes ist auch im Einzelfall nur in den Grenzen der gesetzlichen Bestimmungen des Urheberrechtsgesetzes der Bundesrepublik Deutschland in der jeweils geltenden Fassung zulässig. Sie ist grundsätzlich vergütungspflichtig. Zuwiderhandlungen unterliegen den Strafbestimmungen des Urheberrechtes. Die Wiedergabe von Gebrauchsnamen, Handelsnamen, Warenbezeichnungen usw. in diesem Werk berechtigt auch ohne besondere Kennzeichnung nicht zu der Annahme, dass solche Namen im Sinne der Warenzeichen- und Markenschutz-Gesetzgebung als frei zu betrachten wären und daher von jedermann benutzt werden dürften. Die Informationen in diesem Werk wurden mit Sorgfalt erarbeitet. Dennoch können Fehler nicht vollständig ausgeschlossen werden und der Verlag, die Autoren oder Übersetzer übernehmen keine juristische Verantwortung oder irgendeine Haftung für evtl. verbliebene fehlerhafte Angaben und deren Folgen. Diplomica Verlag GmbH Hamburg 2012

3 Abstract Cultural tourism is nowadays considered the fastest growing market in tourism (OECD, 2009). The research was obtained to gain further insight about cultural tourists. The study explored cultural tourists in Portugal through investigating the profile, motivation and level of interest of cultural tourists, in the specific case of Silves. Silves is a small town in the Algarve region, and as the former Capital of the Algarve in the period when the Arabs were ruling, the town is left with Arabic Heritage. The literature of cultural tourism revealed that further research is needed about the relation between the dependent variable of socio-demographics/trip characteristics and motivation and preferences for behavioural items of the cultural tourists. The scientific paper provides a combination of primary and secondary research in order to examine the topic, achieve the objectives and test the hypotheses. A quantitative approach was applied. For the primary research, a survey was carried out at the site of Silves in Portugal, whereby altogether 196 valid surveys were obtained. The primary data gave evidence that tourists who come to the Silves are not only interested in Sun & Beach, but also in cultural attractions. Most cultural tourists are years old, and can be considered highly educated. Slightly more than 50% of the sample can be considered as a highly interested cultural tourist. The highly interest and the low interest groups seem to differ in gender, nationality, if they have an occupation related to culture, and the distance travelled to Silves. In terms of motivation only the nationality seems to have an influence. Furthermore, cultural tourists who stay longer in Silves are also more likely to visit more cultural attractions. (Word count: 19984)

4 Acknowledgements First of all I would like to take this opportunity to express my gratitude to my supervisor: Ana Ferreira, who has been supportive throughout the process of the writing. I would like to thank Professor Jose who not only encouraged me, but also gave me good advice at any time I needed it. Further I would like to thank Paulo Augus, who was particularly helpful when it came to analysing the data with SPSS. This book is dedicated to my parents for their love, endless support and encouragement. My parents not only gave me the opportunity to receive an excellent education, but also gave me the strengths to study away from home for several years. Without them, none of this would have been possible. It is almost difficult to imagen, to which lengths especially my mum supported me; I would like to show my deepest gratitude to her and my dad. I would also like to thank my little brother, for his continuous encouragement and belief in my ability. Last, but not least, I would like to express many thanks to my friends, for their unconditional support and love. I am very thankful for having them, even though we do not see each other often, but I always know you are there for me. Special thanks go to Eva, Alex, Ana, and Bergthora who have continuously been there for me during the last year. Also a great thanks to all of those who have helped me with the writing of the book and collecting the surveys. ii

5 Table of Contents Table of Contents iii List of Tables v List of Figures vi List of Abbreviations vii Chapter 1 Introduction Background of the study The rationale of the research Aim and Objectives Methodology Research framework 3 Chapter 2 Literature Review Introduction Cultural tourism Tourist Motivation Case study Silves Summary 26 Chapter 3 Methodology Introduction Research Aim and Objectives Type of Research Primary versus Secondary Data Primary research Data Analysis Research Limitations Summary 42 Chapter 4 Main findings Introduction Profile of tourists visiting Silves Motivation of tourists visiting Silves Classifying the tourist s degree of interest in cultural tourism 58 iii