Master Programmes. Business/Wirtschaft

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1 Master Programmes Business/Wirtschaft

2 Welcome to IMC Krems A life-changing experience 2

3 Excellent environment to study WHY STUDY IN AUSTRIA? Austria s unique location in the heart of Europe, and its stable political and social landscape make it a perfect place to study. The country prides itself on its natural beauty, spectacular scenery and fascinating cultural history, with towns that are as varied as the historic sights dating back to its imperial past. Austria has always been a bridgehead between cultures and ranks worldwide as a major cultural centre. the Why study in Krems? Situated in the greater Vienna region, Krems was added to the UNESCO World Heritage list in The small town (around 30,000 inhabitants) has the highest living standards in Austria and offers a harmonious blend of traditional and modern values. Krems is well known for its culture and hospitality, making this an excellent environment for studying and research. WHY STUDY AT THE IMC KREMS? Our degree programmes have a strong practical focus and are tailored to the needs of the professional arena, helping students to prepare for their professional careers. Studying at the IMC Krems is a life-changing experience thanks to the professional support of our lecturers, a learning environment that promotes mutual respect, and our first-class facilities. We are one of Austria s most international universities of applied sciences, with a network of over 130+ partner universities and a variety of degree programmes taught entirely in English.

4 Practical and international focus A few reasons to study at the imc Krems We are one of Austria s leading Higher Education Institutions. Our high-quality degree programmes have a strong practical and international focus enhancing our students employability and opening the door to professional success. Our focus on applied research is a major benefit for students, and leads to significantly closer ties between science and business. Our campuses feature state-of-the-art infrastructure for students and faculty. In addition, the imc university of applied sciences krems combines small groups and a multicultural student body to create a friendly, relaxed learning environment. has been awarded the EU Diploma Supplement Label for excellence in promoting academic mobility and professional recognition of qualifications. is quality certified by several international academic organisations.

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6 INSPIRATIONAL K A centre of education in the greater

7 *Inspirational education at IMC Krems Vienna region Kremsfotos: Gregor Semrad REMS* Career opportunities IMC Krems graduates enjoy successful careers in Austria and abroad. Degree programmes with a strong practical focus Students can apply their knowledge in the course of trueto-life projects. Full-time programmes including internships Internships are an excellent way of making professional contacts and building up practical experience. High rates of graduate employment A degree from IMC Krems opens the door to a great start to your career or a jump up the career ladder. International focus Over 40% of degree programmes are taught in English. International learning environment Guest lecturers from all over the world add an extra dimension to degree programmes. Support services during your studies When it comes to student services, IMC Krems goes the extra mile.

8 Two amazing locations 8 Michael Rzepa

9 IMC International Campus Piaristengasse The International Campus Piaristengasse is a truly unique place of learning. Located in the former Piarist monastery at the heart of the old town, it features ultra-modern lecture theatres with cutting-edge technical equipment. The Baroque ceremonial hall and charming inner courtyard add to the distinctive feel of the campus. Outstanding facilities help create an extremely productive learning environment. Campus Krems Campus Krems meets the highest international standards, but has lost nothing of its relaxed, personal atmosphere. New laboratories and lecture theatres and a well-equipped library combine with the Austrian Film Gallery and cinema to form a perfect place to study and work. A wide selection of cafes and restaurants also make this a great location for meeting business partners and friends. Modern architecture brings to life the IMC Krems characteristic forward-looking approach.

10 Business Feel the international spirit Graduates of IMC Krems business degree programmes have what it takes to deal with the challenges of the global economy Flexibility and a willingness to adapt constantly these are two essential criteria for educational institutions responsible for preparing young people to enter the current and future world of business. In Krems, our unique mindset means that these requirements underlie everything we do an international outlook is a guiding principle in all of our degree programmes. Courses taught in German. Around half of our business degree programmes are held in English, and we have students from around 50 different countries. An international perspective is vital during courses at the university, as well as for internships and semesters abroad. Business and legal modules play a central role. But our students also develop supplementary skills that underpin their success: social skills, such as high levels of flexibility, mobility and productivity, an understanding of other cultures, cosmopolitan thinking and communication skills. Sustainability is one of the most engaging subjects of our day and age. Students attend courses on this topic, learning how to support companies and organisations looking to implement policies and strategies aimed at enhancing environmental sustainability. They also develop the abilities required to assume corporate and social responsibility.

11 Eight master degree programmes Digital Business Innovation and Transformation International Business and Export Management Management Management von Gesundheitsunternehmen Marketing and Sales Tourism and Leisure Management Umwelt und Nachhaltigkeitsmanagement Unternehmensführung für KMU

12 IMC MASTER Optimal combination of research, practice and theory Language Format OVERVIEW German English Full-time Part-time Business Digital Business Innovation and Transformation International Business and Export Management Management Management von Gesundheitsunternehmen Marketing and Sales Tourism and Leisure Management Umwelt- und Nachhaltigkeitsmanagement Unternehmensführung für KMU General Features Two years in full-time or part-time format Language of instruction: English or German Carefully selected team of professors, and lecturers from industry Global career prospects Joint and double degrees in some programmes Close ties with industry: numerous real world projects APPLIED RESEARCH AND TRAINING SEMESTER (ARTS) During the third semester, full-time Master students must complete an Applied Research and Training Semester at one of the following institutions: Research institutes in Austria or abroad Austrian or foreign Higher Education Institutions Austrian or foreign companies Master forum Topical lectures, workshops and case studies in English provide the platforms and tools to bring the world of international business to the IMC Krems and make students familiar with latest trade, finance and geo-political issues, different management and leadership styles as well as intercultural and ethical pitfalls. Thus, they provide a window to the world, fostering students better understanding of current affairs, widening their horizons and increasing their professionalism and employability.

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14 Research generates innovation. And innovation keeps you a step ahead.

15 Research Competencies Our applied research influences our teaching At the IMC University of Applied Sciences Krems, research and development activities are geared towards finding innovative solutions to the real-life challenges facing business and society as a whole. Our researchers always aim to integrate the knowledge generated by applied research projects into their teaching. IMC Krems students are also closely involved in such projects, and have the chance to write their master thesis on a practical, topical subject related to the University s key research areas. Research areas of the Business Department CSR and Innovation Impact of corporate social responsibility on the different phases of the innovation process in small and medium companies The results of our research will contribute significantly to SME achieving an innovative edge through the involvement of stakeholder groups and getting a head start to tackle current challenges in the sustainability debate. A further focus is the performance measurement of CSR-driven innovation. To support these efforts, the development or adaptation of CSR-oriented controlling instruments for sustainable innovation processes in SMEs is envisaged. Digital Business Transformation The impact of technological innovation of the last 15 years on work and value creation in companies Current research is dealing with the following within the framework of digital business transformation : New methods, work environment and work models (New World of Work) Cooperation models of start-ups and well-established companies (Corporate Entrepreneurship & Corporate Innovation) Transformation processes in companies and organisation design (Enterprise 4.0) tourismfactory Applied tourism research at an academic level, project development for tourism partners and support in the project implementation The tourism factory merges experts, practitioners and students, and considers itself as a think tank of the tourism industry. Focus: Student Research Within the frame of the Tourism and Leisure Management Master degree programmes, numerous course projects are carried out. Moreover, students contribute to the body of research through the creation of their project reports as well as Master theses. These practice oriented course projects from the industry together with project reports and final papers at every stage of the studies and the yearly international student conference ISCONTOUR foster the project and research experience of our students.

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19 this makes us special In addition to your master programmes we offer you a set of extracurricular activities. These help you actively design your career path. These offers are open to full-time and part-time students in both, English and German taught programmes. One of these courses is conducted by Dr. Scott Bristol, former Stanford University Professor. He will be teaching an 'Authentic Influence' course. He describes 'Authentic Influence' as the essential dynamic of interpersonal effectiveness used by successful leaders, managers, and consultants to achieve results. The course aims at learning to use authentic expression to influence meaningful change. 'Authentic Influence' is an updated version of Interpersonal Dynamics which is and has been for many years the most popular class at Stanford's Graduate Business School. Prof. (FH) DI Wolfgang Vrzal, MBA Head of Institute Business Administration & Management

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22 Digital Business Innovation and Transformation Target Group Austrian and international students who want to develop specific transformational capabilities that enable them to manage and support digitalisation processes in various corporate environments. Outcome The skills students acquire as experts in business process innovation are based on a combination of business administration expertise with IT and transformation management know-how as well as key competences including communication, cooperation, problem-solving and development capabilities, data mining and design thinking skills. As change agents, our graduates will guide companies into the future. They have the skills needed to coordinate and manage digital transformation in any industry. This master programme focuses on the required business administration skills, in combination with core competences such as communication, cooperation, data mining and design thinking. Furthermore, they will have what it takes to develop new digital business models. Furthermore, a strong focus is placed on the topics Data Management and Data Analysis, Digital Trends and Digital Innovation Digital Business Essentials, Digital Business Processes and Strategies, Leading Digital Transformation and Innovation, and Transformation methods. After completing the degree programme, graduates are able to understand the specific requirements placed on digital business models as well as the criteria for their success in a full range of core business administration activities and in all phases of the value creation process. This means graduates are in a position to plan, manage and comprehensively drive forward the digitalisation of production, service and sales processes. Graduates will act as change agents in corporate digital transformations and build the digital business models of the future. CORE MODULES Business administration Strategy and organisational design, change and transformation management, innovation controlling, human development, corporate foresight and communication Digital transformation Data management and data analysis, digital trends, humancomputer interaction, project managment and change Research and master thesis Research seminar, preparation for master thesis

23 At A Glance Admission requirements: Undergraduate degree in business and/or technical studies (bachelor degree or equivalent, minimum 180 ECTS), proof of English language proficiency (Common European Framework of Reference for Languages level C1) Duration: Two years 120 ECTS Language of instruction: English Format: Part-time Start of degree programme: September Assessment: Research and Master Thesis and final examination Academic degree: Master of Arts in Business (MA) Curriculum part-time Semester I H ECTS Digital Transformation Business Models and Analysis Digital Business Analysis 2 4 Global Business Models 2 4 Digital Business Essentials Digital Trends 2 4 Strategy and Organisational Design 2 3 Digital Trends and Digital Innovation Digital Process Management & Innovation 2 4 Innovation Theories 2 3 Data Management and Data Analysis Data Management and Data Analysis I 2 4 Research and Master Thesis Research Methods 2 4 Semester II H ECTS Data Management and Data Analysis Data Management and Data Analysis II 2 4 Digital Trends and Digital Innovation Digital Transformation and Process Management 2 4 Digital Business Processes and Strategies Digitalisation of Value Chains 2 4 Leading Digital Transformation and Innovation Transformation Management Project Management 2 4 Change and Transformation Management 2 4 Transformation Methods Innovation Methods and Controlling Human Centred Innovation 2 4 Innovation Controlling 2 4 Research and Master Thesis Master Thesis Coaching Seminar 1 2 Semester III H ECTS Data Management and Data Analysis Data Management and Data Analysis III 2 3 Human-Computer-Interaction 2 3 Digital Business Processes and Strategies Human Development and Communication 2 3 Leading Digital Transformation and Innovation Innovation Lab 4 6 Research and Master Thesis Master Thesis (I) 0 12 Transformation Methods Corporate Foresight 2 3 Semester IV H ECTS Data Management and Data Analysis Data Management and Data Analysis IV 2 3 Digital Trends and Digital Innovation Digital Trends and Innovation 2 2 Digital Trends and Digital Innovation Culture, Leadership and Attitude Digital Leadership 2 3 Ethics 1 2 Digital Business Processes and Strategies Risks and Laws Legal Awareness 2 3 Corporate Risk Management 1 2 Research and Master Thesis Master Exam 0 5 Master Thesis (II) 0 10

24 International Business and Export Management Our students develop the skills they need for international and cross-cultural management. The emphasis is on comprehensive practical components, enhancing social and research skills in terms of flexibility, adopting proactive approaches, and developing an understanding of other cultures and new forms of business and collaboration. Our graduates have the management capabilities required to hold their own in a competitive and constantly changing international environment.

25 Target Group The full-time and part-time programmes are ideal for Austrian Austrian and international graduates aiming to develop the skills required for working in an international environment, and to capitalise on career opportunities in an increasingly dynamic environment. The programme is also aimed at students with a strong interest in gaining valuable cross-cultural insights. Outcome The full-time and part-time programmes give students the abilities required to assume leadership responsibility. In addition to opening the door to an international learning environment, the programme offers students the chance to personalise their degree programme by incorporating elements of their choice. The programme design enables the students to realise their full potential by leveraging existing business administration expertise and critically analysing theories and approaches. Graduates will also develop the skills needed to successfully manage business units in international and multicultural environments. CORE MODULES Interdisciplinary Business Administration Qualifications Value Creation along the Supply Chain (Sourcing, Operations, Marketing); HR and Global Collaboration; Financial and Strategic Management; Management Practice and Skill Development. International Business and Export Qualifications International Business and Export in Context (HR, Export Business, Marketing & Strategy, Finances & Budgeting); Global Affairs and International Law; Foreign Trade and International Market Selection; Focal Subjects in IBE (see Mandatory Electives) Tools and Methods Qualifications Research Methods and Research Lab; Consulting and Project Development Mandatory Electives Students have to choose one out of three elective focal subjects below in the first semester. The elective commences in the second semester and continues in the fourth semester. Focal Subjects Collaboration in the next Generation Enterprise: Issues and Development of Dispersed Workforce; Network and System Dynamics in Collaboration; New Rules of Work Simulation Development of Export Opportunities: Business Development in Export, Customer Relationship Management and B2B, Structured Export and Project Financing Advanced Financial Management in International Business: Financial Management; Financial Accounting, Reporting and Auditing; Trends in Financing and Investing Applied Research and Practical Training Master Thesis and Master Exam At A Glance Admission requirements: Undergraduate degree in business (bachelor degree or equivalent, minimum 180 ECTS), proof of English language proficiency (Common European Framework of Reference for Languages level C1) Duration: Two years 120 ECTS Language of instruction: English Format: Full-time, part-time Start of degree programme: September Practical component: Applied Research and Training Semester (only full-time) Three specialisations: International Management and Business, International Law and Global Political Studies, Human Resources and Intercultural Management Assessment: Master Thesis and final examination Academic degree: Master of Arts in Business (MA)

26 Curriculum full-time Semester I H ECTS International Business and Export in Context Principles of International Business Foreign Trade and Export Business 1 1 Global Marketing & Strategy 1 1 International HR Management 1 1 Principles of Finances & Budgeting 1 1 HR and Global Collaboration Culture and Change Change Management in HR 2 3 Cross Cultural Collaboration Simulation 1 2 Financial and Strategic Management Data, Knowledge and Insights for Strategic Management 2 3 Value Creation along the Supply Chain Marketing and Market development Digital Markets: Management and Analytics 1 2 Advanced International Marketing & Sales 2 3 Global Affairs and International Law International Institutions and Global Affairs I 2 3 Research and Master Thesis Research Methods IB Research Lab 1 4 Qualitative and Quantitative Research Methods 2 3 Consulting & Project Development International Consulting I: Analysis & Methods 2 3 Semester II H ECTS Management Practice Corporate Business, Strategic Change and Sustainable Practices 1 1 Current Topics in International Business and Export & Personal Skills 0 1 Value Creation along the Supply Chain Global Operations and Sourcing 2 3 Financial and Strategic Management Managing Performance and Growth Mergers & Acquisitions and Due Diligence 1 2 Strategic Managerial Accounting 2 3 Foreign Trade & International Market Selection Foreign Markets and Risks Economic Aspects of Location Choice 2 3 Risks and Legal Aspects in Export 1 2 Global Affairs and International Law Global Affairs and Law International Institutions and Global Affairs II 2 3 International Law 2 3 Focal Subjects * Financial Management (FMIB) * 2 3 Issues and Development of Dispersed Workforce (CNGE) * 2 3 Business Development in Export (DEO) * 2 3 Consulting & Project Development Consulting and Project Delivery IB Studio: Project Development 1 3 International Consulting II: Delivery 2 2 Research and Master Thesis Research and Master Thesis Seminar I 1 1 Semester III H ECTS Applied Research and Training Semester Applied Research and Training Semester 0 18 Applied Research and Training Coaching Seminar 1 1 Research and Master Thesis Master Thesis (I) 0 10 Research and Master Thesis Seminar II (Distance Seminar) 1 1 Semester IV H ECTS Focal Subjects * Focal Subject: Development of Export Opportunities (DEO) * Customer Relationship Management and B2B (DEO) * 2 3 Structured Export and Project Financing (DEO) * 2 3 Focal Subject: Advanced Financial Management in International Business (FMIB) * Financial Accounting, Reporting and Auditing (FMIB) * 2 3 Trends in Financing and Investing (FMIB) * 2 3 Focal Subject: Collaboration in the next Generation Enterprise (CNGE) * Network and System Dynamics in Collaboration (CNGE) * 2 3 New Rules of Work Simulation (CNGE) * 2 3 Consulting & Project Development International Consulting III: The Capstone Project 2 4 Research and Master Thesis Master Exam 0 5 Master Thesis (II) 0 12 Financial and Strategic Management Behavioural Science and Decision Theories 2 3 * Students select one out of three Focal Subjects in Semester II, the specialisations are also valid for Semester IV.

27 Curriculum part-time Semester I H ECTS International Business and Export in Context Principles of International Business Foreign Trade and Export Business 1 1 Global Marketing & Strategy 1 1 International HR Management 1 1 Principles of Finances & Budgeting 1 1 Applied Research and Training Applied Research and Training I 0 6 Consulting & Project Development International Consulting I: Analysis & Methods 2 3 Research and Master Thesis Research Methods IB Research Lab 1 4 Qualitative and Quantitative Research Methods 2 3 Value Creation along the Supply Chain Marketing and Market development Digital Markets: Management and Analytics 1 2 Advanced International Marketing & Sales 2 3 Financial and Strategic Management Managing Performance and Growth Mergers & Acquisitions and Due Diligence 1 2 Strategic Managerial Accounting 2 3 Semester II H ECTS Focal Subjects * Business Development in Export (DEO) * 2 3 Financial Management (FMIB) * 2 3 Issues and Development of Dispersed Workforce (CNGE) * 2 3 Foreign Trade & International Market Selection Foreign Markets and Risks Economic Aspects of Location Choice 2 3 Risks and Legal Aspects in Export 1 2 Global Affairs and International Law International Institutions and Global Affairs I 2 3 HR and Global Collaboration Culture and Change Change Management in HR 2 3 Cross Cultural Collaboration Simulation 1 2 Management Practice Corporate Business, Strategic Change and Sustainable Practices 1 1 Current Topics in International Business and Export & Personal Skills 0 1 Consulting & Project Development Consulting and Project Delivery IB Studio: Project Development 1 3 International Consulting II: Delivery 2 2 Research and Master Thesis Research and Master Thesis Seminar I 1 1 Applied Research and Training Applied Research and Training II 0 6 Semester III H ECTS Applied Research and Training Applied Research and Training III 0 6 Applied Research and Training Coaching Seminar 1 1 Research and Master Thesis Master Thesis (I) 0 10 Research and Master Thesis Seminar II 1 1 Financial and Strategic Management Data, Knowledge and Insights for Strategic Management 2 3 Value Creation along the Supply Chain Global Operations and Sourcing 2 3 Global Affairs and International Law Global Affairs and Law International Institutions and Global Affairs II 2 3 International Law 2 3 Semester IV H ECTS Focal Subjects * Development of Export Opportunities (DEO) * Customer Relationship Management and B2B * 2 3 Structured Export and Project Financing * 2 3 Advanced Financial Management in International Business (FMIB) * Financial Accounting, Reporting and Auditing * 2 3 Trends in Financing and Investing * 2 3 Collaboration in the next Generation Enterprise (CNGE) * Network and System Dynamics in Collaboration * 2 3 New Rules of Work Simulation * 2 3 Consulting & Project Development International Consulting III: The Capstone Project 2 4 Research and Master Thesis Master Exam 0 5 Master Thesis (II) 0 12 Financial and Strategic Management Behavioural Science and Decision Theories 2 3 * Students select one out of three Focal Subjects in Semester II, the specialisations are also valid for Semester IV.

28 management Double degree possible Dieser Masterstudiengang ist perfekt für alle, die Führungsfunktionen in nationalen oder globalen Unternehmen bzw. Organisationen anstreben und besonderen Wert auf unternehmerische Verantwortung legen. Dabei stehen Konzepte des nachhaltigen Managements und deren Implementierung im Fokus. Das Besondere sind aber auch die Spezialisierungen: HR Management oder Controlling stehen zur Auswahl.

29 zielgruppe Der branchenunabhängige Masterstudiengang richtet sich an alle, die sich durch ein vertiefendes Studium entweder im Bereich des Human Resources Managements oder des Controllings auf die Übernahme von Führungsverantwortung in Unternehmen und Organisationen vorbereiten möchten. BEsonderheit Im Rahmen des Studiums wird eine vertiefte Auseinandersetzung mit den Themen und den Konzepten des nachhaltigen Managements geboten, wobei der Schwerpunkt auf die ökonomische Nachhaltigkeit gelegt wird. Das Studium bietet die Spezialisierungen Controlling oder Human Resources Management an. Projekt- und fallstudienbasiertes Lernen bereiten auf die besonderen Herausforderungen des vernetzten Planens und Handelns in multidisziplinären Kontexten vor. Aufgrund der steigenden Bedeutung der Nachhaltigkeit in der Führung von Unternehmen bietet der Studiengang eine Ausbildung am Puls der Zeit. Kompetenzbereich und Tätigkeitsfelder Der Masterstudiengang bereitet grundsätzlich für die Übernahme von Leitungsaufgaben in allen Hierarchiestufen eines Unternehmens vor. Die Absolventinnen und Absolventen der Spezialisierung Controlling sind in der Lage, Aufgaben als Expertinnen und Experten im Bereich des Controllings zu übernehmen, die Absolventinnen und Absolventen der Spezialisierung Human Resources können Leitungsfunktionen sowie Aufgaben als Expertinnen und Experten im Bereich Human Resources wahrnehmen. Fachbereiche und Module Management und Führung Konzepte des nachhaltigen Managements: Management im globalen Kontext, Konzepte des nachhaltigen Managements, International Management Issues Business Case/Planspiel: Business Workshop Führung: Führung und Unternehmenskommunikation, Führung in Krisensituationen und Krisenmanagement Forschung Anwendungsorientierte Forschung: Qualitative und quantitative Forschungsmethoden, Masterarbeit Nachhaltige Unternehmensentwicklung Nachhaltige Unternehmensentwicklung: Strategieentwicklung und -implementierung, Stakeholder Management, Innovationsmanagement, Das projektorientierte Unternehmen Steuerung Performance Management: Kostenmanagement, Rechnungslegung nach nationalen und internationalen Standards, Wertorientiertes und strategisches Controlling & Reporting, Finanzmanagement Spezialisierung: Controlling Controlling: Funktionales Controlling und Beteiligungscontrolling, Budgetierung und Liquiditätsmanagement, Risikomanagement, Business Intelligence, International Financial Issues Unternehmensanalyse: Jahresabschlussanalyse & Bilanzpolitik, Due Diligence Spezialisierung: Human Resources Strategisches Personalmanagement: Strategisches Personalmanagement, Entlohnungs- und Anreizsysteme, Diversity Management, Arbeitsrecht, International HR Issues Operatives Personalmanagement: Operatives Personalmanagement, Personalmarketing und -controlling Angewandtes Forschungssemester und Vorbereitung auf die Masterarbeit Angewandtes Forschungs- und Praktikumsseminar (Vollzeit) Professional Competence (berufsbegleitend)

30 studium im Überblick Zugangsvoraussetzungen: Abgeschlossenes facheinschlägiges Bachelorstudium oder Abschluss eines gleichwertigen Studiums mit einem Mindestumfang von 180 ECTS an einer anerkannten in- oder ausländischen postsekundären Bildungseinrichtung Dauer: Zwei Jahre 120 ECTS Vorlesungssprache: Deutsch Format: Vollzeit, berufsbegleitend Studienbeginn: September Studienabschluss: Verfassen der Masterarbeit und Ablegen der Masterprüfung Zwei Spezialisierungen: Controlling und Human Resources Akademischer Grad: Master of Arts in Business (MA) Curriculum vollzeit Semester I H ECTS Konzepte des nachhaltigen Managements Modul nachhaltiges Management Konzepte nachhaltigen Managements 2 3 Management im globalen Kontext 2 4 Performance Management I Kostenmanagement 2 4 Rechnungslegung nach nationalen und internationalen Standards 2 5 Anwendungsorientierte Forschung Qualitative und quantitative Forschungsmethoden 3 5 Wissenschaftliches Arbeiten 0 0 Konzepte des nachhaltigen Managements International Management Issues 1 3 Nachhaltige Unternehmensentwicklung Modul Nachhaltige Unternehmensentwicklung I Stakeholder Management 2 2 Strategieentwicklung und -implementierung 2 4 Semester II H ECTS Controlling Modul Controlling Budgetierung und Liquiditätsmanagement 1 3 Funktionales Controlling & Beteiligungscontrolling 2 3 Risikomanagement 2 3 Controlling Business Intelligence 1 3 International Financial Issues 1 3 Strategisches Personalmanagement International HR Issues 1 3 Arbeitsrecht 2 4 Nachhaltige Unternehmensentwicklung Modul Nachhaltige Unternehmensentwicklung II Das projektorientierte Unternehmen 1 3 Innovationsmanagement 2 4 Strategisches Personalmanagement Modul Strategisches Personalmanagement Diversity Management 1 2 Entlohnungs- und Anreizsysteme 1 2 Strategisches Personalmanagement 2 4 Performance Management Performance Management II Finanzmanagement 2 4 Wertorientiertes und strategisches Controlling & Reporting 2 4 Semester III H ECTS Applied Research and Training Angewandtes Forschungs- und Trainingsseminar 2 2 Angewandtes Forschungs- und Trainingssemester 0 18 Masterarbeit Masterarbeit 0 10 Semester IV H ECTS Unternehmensanalyse Modul Unternehmensanaylse Due Diligence 2 4 Jahresabschlussanalyse & Bilanzpolitik 2 5 Führung Modul Führung Führung in Krisensituationen und Krisenmanagement 2 3 Führung- und Unternehmenskommunikation 2 4 Masterarbeit Masterarbeit 0 12 Operatives Personalmanagement Modul Operatives Personalmanagement Operatives Personalmanagement 2 4 Personalmarketing und -controlling 2 5 Business Case/Planspiel Modul Business Case Business Workshop 2 2

31 Curriculum berufsbegleitend Semester I H ECTS Konzepte des nachhaltigen Managements International Management Issues 1 3 Performance Management I Kostenmanagement 2 4 Rechnungslegung nach nationalen und internationalen Standards 2 5 Anwendungsorientierte Forschung Qualitative und quantitative Forschungsmethoden 3 5 Berufliche Handlungskompetenz Berufliche Handlungskompetenz I 0 6 Konzepte des nachhaltigen Managements Modul Nachhaltiges Management Konzepte des nachhaltigen Managements 2 3 Management im globalen Kontext 2 4 Semester II H ECTS Berufliche Handlungskompetenz Berufliche Handlungskompetenz II 0 7 Controlling Business Intelligence 1 3 International Financial Issues 1 3 Strategisches Personalmanagement International HR Issues 1 3 Arbeitsrecht 2 4 Controlling Modul Controlling Budgetierung und Liquiditätsmanagement 1 3 Funktionales Controlling und Beteiligungscontrolling 2 3 Risikomanagement 2 3 Strategisches Personalmanagement Modul Strategisches Personalmanagement Diversity Management 1 2 Entlohnungs- und Anreizsysteme 1 2 Strategisches Personalmanagement 2 4 Performance Management Modul Performance Management II Finanzmanagement 2 4 Wertorientiertes und strategisches Controlling & Reporting 2 4 Semester III H ECTS Berufliche Handlungskompetenz Berufliche Handlungskompetenz III 0 5 Masterarbeit Masterarbeit 0 10 Angewandte Forschung Angewandtes Forschungsseminar 2 2 Nachhaltige Unternehmensentwicklung Modul Nachhaltige Unternehmensentwicklung II Das projektorientierte Unternehmen 1 3 Innovationsmanagement 2 4 Nachhaltige Unternehmensentwicklung I Stakeholder Management 2 2 Strategieentwicklung und implementierung 2 4 Semester IV H ECTS Unternehmensanalyse Modul Unternehmensanaylse Due Diligence 2 4 Jahresabschlussanalyse & Bilanzpolitik 2 5 Führung Modul Führung Führung in Krisensituationen und Krisenmanagement 2 3 Führung und Unternehmenskommunikation 2 4 Masterarbeit Masterarbeit 0 12 Business Case/Planspiel Business Workshop 2 2 Operatives Personalmanagement Modul Operatives Personalmanagement Operatives Personalmanagement 2 4 Personalmarketing und -controlling 2 5

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34 MANAGEMENT VON GESUNDHEITS- UNTERNEHMEN Leitungsfunktionen übernehmen in einer boomenden Branche: Dieser Masterstudiengang liefert das Rüstzeug, um Innovationspotenziale zu erkennen und entsprechende Lösungen zu entwickeln. Neben strategischem Management und einem Überblick über das Gesundheitswesen fokussiert das Studium auf vernetztes Denken unter ethischen Gesichtspunkten.

35 zielgruppe Der Masterstudiengang richtet sich an alle, die im boomenden Gesundheitsmarkt in einem nationalen oder internationalen Gesundheitsunternehmen eine Leitungsfunktion oder eine anspruchsvolle Stabsstellenfunktion übernehmen wollen. BEsonderheit Im Rahmen des Studiums wird eine vertiefte Auseinandersetzung im spannenden Bereich des strategischen Managements und der sozial-dynamischen Führungskompetenz geboten. Dabei zeigt das Studium durch die Betrachtung der nationalen und internationalen Gesundheitsmärkte und ihrer Einrichtungen neue Markt- und Wettbewerbschancen sowie Möglichkeiten zu deren Nutzung auf. Projekt- und fallstudienbasiertes Lernen sowie Planspiele bereiten auf die besonderen Herausforderungen des vernetzten Denkens, Planens und Handelns im Profit- und Non-Profit-Gesundheitsbereich vor. Kompetenzbereich und Tätigkeitsfelder Als Absolventin bzw. Absolvent des Masterstudiengangs Management von Gesundheitsunternehmen verfügen Sie über das Rüstzeug, komplexe Zusammenhänge des nationalen und internationalen Gesundheitswesens zu verstehen, Innovationspotenziale zu erkennen und darauf aufbauende Lösungen zu entwickeln bzw. zu implementieren die perfekte Basis, um eine leitende Funktion in Unternehmen, Organisationen und Institutionen des Gesundheitswesens auszuüben. Fachbereiche und Module Nationale und internationale Rahmenbedingungen des Gesundheitsmanagements Rahmenbedingungen des Gesundheitsmanagements: Internationale Gesundheitsmärkte und -systeme, Internationales Gesundheitsrecht, Gesundheitsökonomische Grundlagen des Managements, Gesundheits- und Sozialpolitik Gesundheitssystemplanung: Innovative Versorgungs- und Finanzierungsformen, Regionale, nationale und grenzüberschreitende Gesundheitsplanung, E-Health Management und Führung Strategische Instrumente und Methoden des Managements im Gesundheitswesen: Strategisches Denken und Handeln, Stakeholder Management, Organisationsentwicklung, Strategisches Human Resources Management, Wissensmanagement, Risikomanagement, Budgetplanung Gesellschaftlich verantwortungsbewusstes Gesundheitsmanagement: Ethische und soziale Unternehmens- und Organisationsverantwortung, Medizinische Soziologie Capstone Seminare: Problemlösungs- und Entscheidungstechniken, Planspiel, Integratives Fallstudienseminar Projektmanagement im Gesundheitswesen: Advanced Project Management, Gesundheitsmanagementprojekt Strategisches Management in Gesundheitsunternehmen und -einrichtungen: Strategisches Krankenhaus-, Heimpflege-, Pharma-, Versicherungsmanagement Mitarbeiterführung: Coaching und Beratung, Führung und Motivation, Verhandlungsführung, Rhetorik Forschung Methoden der Evaluation: Biostatistik und Epidemiologie, Health Technology Assessment, Gesundheitsbezogene Forschungs- und Projektplanungsmethoden Angewandtes Forschungssemester und Vorbereitung auf die Masterarbeit

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37 studium im Überblick Zugangsvoraussetzungen: Abgeschlossenes facheinschlägiges Bachelorstudium oder Abschluss eines gleichwertigen Studiums mit einem Mindestumfang von 180 ECTS an einer anerkannten in- oder ausländischen postsekundären Bildungseinrichtung Dauer: Zwei Jahre 120 ECTS Vorlesungssprache: Deutsch Format: Berufsbegleitend Studienbeginn: September Studienabschluss: Verfassen der Masterarbeit und Ablegen der Masterprüfung Akademischer Grad: Master of Arts in Business (MA) Curriculum Berufsbegleitend Semester I H ECTS Mitarbeiterführung I Coaching und Beratung 1 1 Nationale und internationale Rahmenbedingungen des Gesundheitsmanagements Gesundheits- und Sozialpolitik 2 4 Gesundheitsökonomische Grundlagen des Managements 1 2 Methoden der Evaluation Modulteil M2 Gesundheitsbezogene Forschungs- und Projektplanungsmethoden 4 7 Modulteil M1 Health Technology Assessment 2 4 Biostatistik und Epidemiologie 2 4 Nationale und internationale Rahmenbedingungen des Gesundheitsmanagements Gesundheitssysteme und Gesundheitsrecht Internationale Gesundheitsmärkte und -systeme 2 4 Internationales Gesundheitsrecht 2 4 Semester II H ECTS Strategische Instrumente und Methoden des Managements im Gesundheitswesen Budgetplanung 2 4 Risikomanagement 1 2 Masterarbeit I Coaching der Masterarbeit 1 3 Mitarbeiterführung II Führung und Motivation 1 1 Projektmanagement im Gesundheitswesen Modulteil M1 Gesundheitsmanagementprojekt 1 5 Advanced Project Management 1 3 Strategische Instrumente und Methoden des Managements im Gesundheitswesen Modulteil M1 Organisationsentwicklung 2 4 Strategisches Human Resources Management 1 2 Wissensmanagement 1 2 Modulteil M2 Stakeholder Management 1 2 Strategisches Denken und Handeln 1 2 Semester III H ECTS Gesellschaftlich verantwortungsbewusstes Gesundheitsmanagement Ethische und soziale Unternehmens- und Organisationsverantwortung 2 3 Medizinische Soziologie 1 2 Masterarbeit II Masterarbeit 0 10 Strategisches Management in Gesundheitsunternehmen und -einrichtungen I Strategisches Heimpflegemanagement 2 3 Strategisches Krankenhausmanagement 2 3 Gesundheitssystemplanung Modulteil M1 Innovative Versorgungs- und Finanzierungsformen 2 3 Regionale, nationale und grenzüberschreitende Gesundheitsplanung 2 3 E-Health 2 3 Semester IV H ECTS Masterarbeit III Masterarbeit 0 12 Capstone Seminare Planspiel 1 2 Mitarbeiterführung III Rhetorik 1 2 Verhandlungsführung 1 2 Strategisches Management in Gesundheitsunternehmen und -einrichtungen II Strategisches Pharmamanagement 2 3 Strategisches Versicherungsmanagement 2 3 Capstone Seminare Modulteil M2 Problemlösungs- und Entscheidungstechniken 1 3 Integratives Fallstudienseminar 1 3

38 MARKETING AND SALES We develop marketing communication experts, opening the door to a host of positions on both the client and the supplier side. Students can specialise in brand management or key account management. Both of these electives use an interdisciplinary approach the emphasis is on developing solutions independently and implementing them as part of a team.

39 Target Group Austrian and international graduates who are interested in the challenging management of marketing communication for example the personal, interactive direct approach in Key Account Management; or dealing with various media and messaging tools in order to develop or position brands in diverse markets. Outcome Graduates will be in a position to assume a wide range of senior and executive positions, with responsibilities such as developing marketing plans and strategies; managing collaboration with agencies and marketing directors; negotiating and concluding contracts; recruiting and training sales staff; designing sales strategies and distribution networks; carrying out market research and sales planning activities; drawing up pricing strategies; and budgeting and controlling. CORE MODULES Marketing Modules Marketing Planning, Project Management and Budgeting: Marketing Planning and Budgeting, Project Management Sector-Specific Market Intelligence and Marketing Metrics: Consumer Behaviour, Market Intelligence and Marketing Metrics Integrated Marketing Communications: Public Relations, Integrated Marketing Communications, Agency & Expert Management Business Case/Simulation Game: Business Workshop Marketing Environment: Legal Regulations for Marketing and Sales Interdisciplinary Modules Leadership and CSR: Leadership and Human Resources, CSR and Business Ethics, Change Management Business Partner Analysis, Individual and Group Negotiation: Business Partner Analysis, Individual and Group Negotiation Specialisation: Key Account Management and Sales Operations Key Account Management and Sales Operations: Account Management, Domestic and International Sales and Closing, Intercultural Negotiation and Cooperation, Key Account Management and Incremental Innovation, Budgeting and Performance Management, Conflict Management, Contractual Law Specialisation: Brand Management Brand Management: Brand Development and Strategic Innovation, Intercultural Behaviour and Communication, Strategic Brand and Channel Management, Budgeting and Performance Management, Conflict Management, Patent and Trademark Law Research Seminar and Preparation for Master Thesis Applied Research and Training Semester Master Thesis and Master Exam

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41 At A Glance Admission requirements: Undergraduate degree in business (bachelor degree or equivalent, minimum 180 ECTS), proof of English language proficiency (Common European Framework of Reference for Languages level C1) Duration: Two years 120 ECTS Language of instruction: English Format: Full-time (lectures only take place three days per week) Start of degree programme: September Practical component: Applied Research and Training Semester Two specialisations: Key Account Management and Sales Operations or Brand Management Assessment: Master Thesis and final examination (case-study based) Academic degree: Master of Arts in Business (MA) Curriculum FULL-time Semester I H ECTS Sector-Specific Market Intelligence and Marketing Metrics Consumer Behaviour 2 4 Market Intelligence and Marketing Metrics 2 4 Business Partner Analysis, Individual and Group Negotiation Individual and Group Negotiation 1 2 Business Partner Analysis 1 2 Integrated Marketing Communications I Integrated Marketing Communication I 2 4 Public Relations 2 4 Marketing Environment Legal regulations for Marketing and Sales 2 4 Marketing Planning, Project Management and Budgeting Marketing Planning and Budgeting 2 4 Project Management 1 2 Semester II H ECTS Key Account Management I Account Management 2 5 Domestic and International Sales 2 4 Intercultural Negotiation and Cooperation 1 2 Brand Management I Brand Development and Strategic Innovation 3 7 Intercultural Behaviour and Communication 2 4 Leadership and CSR I CSR and Business Ethics 1 2 Leadership and Human Resources 2 4 Key Account Management and Sales Operations I Domestic and International Sales 2 4 Intercultural Negotiation and Cooperation 1 2 Account Management 2 5 Research Seminar and Preparation for Master Thesis Research Seminar 2 4 Integrated Marketing Communications II Integrated Marketing Communications Agency & Expert Management 1 2 Integrated Marketing Communication II 3 7 Semester III H ECTS Applied Research and Training Semester Applied Research and Training Seminar 2 2 Applied Research and Training Semester 0 18 Master Thesis Master Thesis 0 10 Semester IV H ECTS Key Account Management and Sales Operations II Key Account Management and Sales Operations II Budgeting and Performance Management (KAMA) 2 3 Key Account Management and Innovations 2 3 Business Case Business Workshop 2 2 Leadership and CSR II Change Management 2 4 Brand Management II Conflict Management (BAMA) 1 2 Patent and Trademark Law 2 4 Key Account Management and Sales Operations II Conflict Management (KAMA) 1 2 Contractual Law 2 4 Master Thesis Master Thesis 0 12 Brand Management II Brand Management Strategic Brand and Channel Management 2 3 Budgeting and Performance Management (BAMA) 2 3

42 TOURISM AND LEISURE MANAGEMENT Our students develop the management abilities required for positions in the domestic and international tourism industry. Besides supporting the acquisition of specialist skills in areas such as strategic management and e-tourism, we also promote strategic thinking and approaches. The emphasis is on sensitivity to cross-cultural factors, a willingness to adopt new technologies and creative problem-solving skills.

43 Target Group Austrian and international graduates who are interested in a management position in the tourism industry and want to achieve a profound understanding of the tourism system including current trends and developments such as design thinking and digital marketing. Outcome This programme prepares students for a career in international tourism management. Besides gaining access to a global learning environment, students can personalise their studies by choosing from various courses (mandatory electives). Workplace experience is a key aspect of this master programme. All master students benefit from our high-quality, THE-ICE-accredited courses. CORE MODULES International Business of Tourism and Leisure Management Design: Experience Design, Service Design, Sales Design Management: Advanced Process and Project Management, Financial Management, Cooperation Management, Management Simulation in Tourism Contexts, Managing & Leading the Tourism Workforce Sustainable Tourism Management: Sustainable Tourism Management Marketing & Communication Management: Marketing and Communication Management, E-Marketing Specialised Tourism Applied Business Concepts Specialised Tourism Business Concepts: Meeting Industry and Events, Cultural Tourism, Sport and Outdoor Tourism, Health and Wellbeing Tourism Students select two out of four specialisations Strategic E-Tourism Management E-Tourism Application Domains, Information and Communication Technologies for Tourism, Integrated E-Strategy Development Tourism and Leisure Research Research-based Decision Making Research Seminar and Preparation for Master Thesis Applied Research and Training Semester

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45 At A Glance Admission requirements: Undergraduate degree in business (bachelor degree or equivalent, minimum 180 ECTS), proof of English language proficiency (Common European Framework of Reference for Languages level C1) Duration: Two years 120 ECTS Language of instruction: English Format: Full-time (lectures only take place three days per week) Start of degree programme: September Practical component: Applied Research and Training Semester Assessment: Master Thesis and final examination (case-study based) Academic degree: Master of Arts in Business (MA) Curriculum FULL-time Semester I H ECTS Specialised Tourism Business Concepts I Cultural Tourism I 2 4 Health and Wellbeing Tourism I 2 4 Meeting Industry & Events I 2 4 Sport and Outdoor Tourism I 2 4 Design I Experience Design 2 4 International Consulting I International Consulting I 2 3 Tourism and Leisure Research I Research-based Decision Making 3 5 Management I Advanced Process and Project Management 3 4 Strategic E-Tourism Management I Module part M1 E-Tourism Application Domains 2 3 Information & Communication Technologies for Tourism 2 3 Semester II H ECTS Semester III H ECTS Applied Research & Training Semester Coaching Seminar 2 2 Applied Research and Training Semester 0 18 Tourism and Leisure Research II Master Thesis 0 10 Semester IV H ECTS Management III Management III - Modulnote Management Simulation in Tourism Contexts 2 2 Managing & Leading the Tourism Workforce 2 4 Tourism and Leisure Research III Master Thesis 0 12 Design III Sales Design 2 4 Sustainable Tourism Management Sustainable Tourism Management 2 3 Strategic E-Strategy Development II Integrated E-Strategy Development 2 5 Specialised Tourism Business Concepts II Cultural Tourism II 2 5 Health and Wellbeing Tourism II 2 5 Meeting Industry & Events II 2 5 Sport and Outdoor Tourism II 2 5 Management II Financial Management 2 3 Cooperation Management 1 2 International Consulting II International Consulting II 2 3 Design II Service Design 2 4 Marketing Module part M1 E-Marketing 2 3 Marketing & Communication Management 3 5

46 UMWELT- UND NACHHALTIGKEITS- MANAGEMENT Nachhaltiges Wirtschaften ist in aller Munde. An der IMC FH Krems kann man es studieren. Absolventinnen und Absolventen können Unternehmen und Organisationen bei der Implementierung von nachhaltigen Maßnahmen und Strategien unterstützen. Sie planen und agieren ökologisch verantwortungsbewusst entweder auf Auftraggeberoder Auftragnehmerseite.

47 zielgruppe Der Masterstudiengang richtet sich an alle, die Leitungs- bzw. anspruchsvolle Stabsstellenfunktionen übernehmen und die bei nationalen und internationalen Unternehmen, Verbänden oder Ausgezeichnet von der Genossenschaften, NGOs, Bildungs- und Forschungseinrichtungen bzw. Organisationen in folgenden Bereichen arbeiten wollen: Umwelt-, Nachhaltigkeits- und Energiemanagement; Corporate Social Responsibility (CSR). Österreichischen UNESCO-Kommission BEsonderheit Der Masterstudiengang ist interdisziplinär ausgerichtet, um eine möglichst hohe Durchlässigkeit zu gewährleisten, was sich auch in den Zugangsvoraussetzungen widerspiegelt. Ziel des Masterstudienganges ist es, jene Kompetenzen zu vermitteln, die Absolventinnen und Absolventen befähigen, Unternehmen und Organisationen bei der Implementierung von Maßnahmen und Strategien zur ökologischen Nachhaltigkeit sowohl im Sinne einer unternehmerischen als auch einer gesellschaftlichen Verantwortung zu unterstützen. Kompetenzbereich und Tätigkeitsfelder Die Absolventinnen und Absolventen können Aufgabenbereiche wie strategisches Management, Implementierung integrierter Managementsysteme, Umweltcontrolling, umweltorientierte Produktgestaltung, Forschung und Entwicklung, nachhaltigkeitsorientiertes Marketing/Environmental Public Relations, Umwelt- und Unternehmensberatung, Aus- und Weiterbildung sowie komplexe betriebliche und überbetriebliche Aufgabenbereiche übernehmen. Fachbereiche und Module Ökologie und Nachhaltigkeit Umwelt, Ökonomie und Politik: Umwelt- und Wirtschaftsethik, Green Economics, Umwelt- und Klimapolitik Technologische Grundlagen: Umwelttechnologische Verfahren, Erneuerbare Energien, Abfall- und Abwasserentsorgung Ökologische Grundlagen: Angewandte Ökologie, Ökologische Kreisläufe, Umwelt- und Klimaschutz Umweltmanagement Grundlagen des nachhaltigen Wirtschaftens: Corporate Environmental and Social Responsibility, Stakeholder Management, Strategisches Management, Prinzipien der Nachhaltigkeit Recht im Umweltmanagement: Umweltrecht, Behördliche Verfahren Produktionsmanagement: Nachhaltiges Materialmanagement, Green Logistics Managementsysteme und Standards: Umweltmanagementsysteme, Environmental Risk Assessment, Qualitätsmanagement Sustainable Marketing & PR: Sustainable Marketing, Medienmanagement und PR Öko-Controlling: Sustainability Controlling and Reporting, Umweltkostenrechnung Innovationsmanagement: Innovations- und Change Management, Sustainable Entrepreneurship Methoden- und Kommunikationskompetenzen Applied Management Skills: Projektmanagement, Kommunikation und Rhetorik, Teammanagement Anwendungsorientierte Forschung: Qualitative und quantitative Forschungsmethoden Vorbereitung auf die Masterarbeit

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49 studium im Überblick Zugangsvoraussetzungen: Abgeschlossenes betriebswirtschaftliches oder technisch-naturwissenschaftliches Bachelorstudium oder Abschluss eines gleichwertigen Studiums mit einem Mindestumfang von 180 ECTS an einer anerkannten in- oder ausländischen postsekundären Bildungseinrichtung Dauer: Zwei Jahre 120 ECTS Vorlesungssprache: Deutsch Format: Berufsbegleitend Studienbeginn: September Studienabschluss: Verfassen der Masterarbeit und Ablegen der Masterprüfung Akademischer Grad: Master of Arts in Business (MA) Curriculum berufsbegleitend Semester I H ECTS Applied Management Skills I Kommunikation und Rhetorik 2 4 Ökologische Grundlagen I Ökologische Kreisläufe 2 4 Angewandte Ökologie 2 4 Grundlagen des nachhaltigen Wirtschaftens I Prinzipien der Nachhaltigkeit 2 4 Strategisches Management 2 3 Anwendungsorientierte Forschung I Qualitative und quantitative Forschungsmethoden I 2 3 Umwelt, Ökonomie und Politik I Umwelt- und Wirtschaftsethik 2 4 Technologische Grundlagen I Umwelttechnologische Verfahren 2 4 Semester III H ECTS Managementsysteme und Standards II Environmental Risk Assessment 1 2 Umwelt, Ökonomie und Politik II Green Economics 2 3 Umwelt- und Klimapolitik 1 2 Masterarbeit Masterarbeit 0 10 Öko-Controlling Sustainability Controlling und Reporting 2 3 Umweltkostenrechnung 1 2 Applied Management Skills III Teammanagement 1 2 Recht im Umweltmanagement Umweltrecht 2 3 Behördliche Verfahren 2 3 Semester II H ECTS Grundlagen des nachhaltigen Wirtschaftens II Corporate Environmental & Social Responsibility 2 3 Stakeholder Management 2 4 Technologische Grundlagen II Erneuerbare Energien 2 4 Abfall- und Abwasserentsorgung 1 3 Applied Management Skills II Projektmanagement 2 4 Anwendungsorientierte Forschung II Qualitative und quantitative Forschungsmethoden II 1 2 Managementsysteme und Standards I Qualitätsmanagement 2 3 Umweltmanagementsysteme 2 3 Ökologische Grundlagen II Umwelt- und Klimaschutz 2 4 Semester IV H ECTS Innovationsmanagement Innovations- und Change Management 2 3 Sustainable Entrepreneurship 2 3 Masterarbeit Masterarbeit 0 12 Sustainable Marketing & PR Medienmanagement und PR 2 3 Sustainable Marketing 2 3 Produktionsmanagement Nachhaltiges Materialmanagement 2 3 Green Logistics 2 3

50 UNTERNEHEMENS- FÜHRUNG FÜR KMU Double degree possible 99 Prozent der europäischen Unternehmen sind KMU. Wir machen unsere Studierenden fit, diesen schier unerschöpflichen Pool zu entwickeln, zu beraten oder selbst ein Unternehmen zu gründen oder zu übernehmen. Es geht um Führung auch in Krisensituationen und Steuerung von KMU, anwendungsorientierte Forschung und Entrepreneurship. Die nachhaltige Unternehmensführung zieht sich als Leitidee durch das gesamte Studium.

51 zielgruppe Der branchenunabhängige Masterstudiengang richtet sich an alle, die eine vertiefende betriebswirtschaftliche Ausbildung mit Fokus auf der Steuerung von KMU suchen. BEsonderheit Die Absolventinnen und Absolventen werden auf berufsspezifisches, kompetentes und verantwortungsbewusstes Handeln in multidisziplinären Kontexten vorbereitet. Dabei stehen vor allem die Steuerung von kleinen und mittleren Unternehmen bzw. von kleinen und mittleren Organisationen oder Organisationseinheiten und die Führung von Mitarbeiterinnen und Mitarbeitern sowohl in Routine- als auch in Krisensituationen im Fokus. Darüber hinaus befasst sich der Studiengang auch mit den Themenbereichen des Change Managements und der Internationalisierung von kleinen und mittleren Unternehmen bzw. Organisationen. Kompetenzbereich und Tätigkeitsfelder Absolventinnen und Absolventen können regional und überregional in kleinen und mittleren Unternehmen aller Branchen in Leitungsfunktionen tätig werden. Ihre Kompetenzen liegen im Bereich der Führung und Steuerung von kleinen und mittleren Unternehmen oder Organisationseinheiten in Standard- und Krisensituationen sowie im Bereich von Innovations- bzw. Change Management. Fachbereiche und Module Management und Führung Führung: Führung, Unternehmenskommunikation Personal: Strategisches Personalmanagement, Operatives Personalmanagement Change Management: Change Management, Strategieentwicklung und Strategieumsetzung, Wachstums- und Redimensionierungsmanagement, Innovationsmanagement, Geschäftsmodellentwicklung, Krisenmanagement, Unternehmensübernahme und Unternehmensnachfolge Internationalisierung von kleinen und mittleren Unternehmen: Internationale Marktbearbeitung, Intercultural Competence, Supply Chain Management, Import/Export, E-Commerce Business Case/Planspiel: Business Workshop Steuerung Steuerung von kleinen und mittleren Unternehmen: Kostenmanagement und Kalkulation, Jahresabschluss und Bilanzpolitik, Entscheidungsorientierte Datenanalyse, Kennzahlenorientierte Steuerung, Budgetierung und Liquiditätsmanagement, Total Quality Management, Das projektorientierte Unternehmen, Risikosteuerung Englisch International Management Issues in kleinen und mittleren Unternehmen: International Management Issues for SME Forschung Anwendungsorientierte Forschung: Qualitative und quantitative Forschungsmethoden Angewandtes Forschungssemester und Vorbereitung auf die Masterarbeit

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53 studium im Überblick Zugangsvoraussetzungen: Abgeschlossenes betriebswirtschaftliches Bachelorstudium oder Abschluss eines gleichwertigen Studiums mit einem Mindestumfang von 180 ECTS an einer anerkannten in- oder ausländischen postsekundären Bildungseinrichtung Dauer: Zwei Jahre 120 ECTS Vorlesungssprache: Deutsch Format: Berufsbegleitend Studienbeginn: September Studienabschluss: Verfassen der Masterarbeit und Ablegen der Masterprüfung Akademischer Grad: Master of Arts in Business (MA) Curriculum berufsbegleitend Semester I H ECTS Führung Führung I Führung 2 4 Unternehmenskommunikation 2 4 International Management Issues in kleinen und mittleren Unternehmen I International Management Issues für SME I 2 3 Steuerung von kleinen und mittleren Unternehmen I Jahresabschluss und Bilanzpolitik 2 5 Kostenmanagement und Kalkulation 2 5 Entscheidungsorientierte Datenanalyse 2 4 Anwendungsorientierte Forschung Qualitative und quantitative Forschungsmethoden 3 5 Semester II H ECTS Change Management I Change Management I Change Management 2 4 Strategieentwicklung und Strategieumsetzung 2 4 Wachstums- und Redimensionierungsmanagement 2 5 International Management Issues in kleinen und mittleren Unternehmen II International Management Issues für SME II 2 3 Steuerung von kleinen und mittleren Unternehmen II Steuerung von kleinen und mittleren Unternehmen II Kennzahlenorientierte Steuerung 2 4 Budgetierung und Liquiditätsmanagement 2 5 Personal Personal Operatives Personalmanagement 1 3 Strategisches Personalmanagement 1 2 Semester III H ECTS Change Management II Geschäftsmodellentwicklung 1 4 Innovationsmanagement 2 4 Krisenmanagement 2 3 Internationalisierung von kleinen und mittleren Unternehmen I Supply Chain Management 2 4 Internationalisierung von kleinen und mittleren Unternehmen I Internationalisierung von kleinen und mittleren Unternehmen I Intercultural Competence 1 2 Internationale Marktbearbeitung 1 4 Steuerung von kleinen und mittleren Unternehmen III Steuerung von kleinen und mittleren Unternehmen III Risikosteuerung 2 3 Total Quality Management 2 3 Das projektorientierte Unternehmen 1 3 Semester IV H ECTS Internationalisierung von kleinen und mittleren Unternehmen II Internationalisierung von kleinen und mittleren Unternehmen II E-Commerce 2 2 Import/Export 2 2 Masterarbeit Masterarbeit 0 22 Change Management III Unternehmensübernahme und Unternehmensnachfolge 2 2 Business Case/Planspiel Business Workshop 2 2

54 welco FEEL LIKE HOME: international Welcome center IMC Krems International Welcome Center (IWC) is the first point of contact and central source of information for non-academic matters. The service provides support for INTERNATIONAL students guest lecturers employees visitors and visiting delegations The IWC also provides organisational and non-academic support to people who: do not live in Austria are not Austrian citizens do not speak German The IWC s student services are available to regular degree seeking students, incoming exchange students and students from transnational partner universities (= transfer students). The IWC provides support to international students as soon as they have been accepted into a bachelor or master programme, and to incoming exchange students or transfer students as soon as they have been nominated by the partner university. intern

55 ational me center

56 INTERNATIONAL LANGUAGE CEN Upgrade your language skills Our needs-focused language courses will equip you with the tools you need to communicate confidently and effectively, and help you to efficiently reach your learning goals. We provide courses in a wide range of languages including: German, English, French, Spanish, Italian, Chinese, Russian and Arabic. Elite Learning Center Highly qualified teaching staff Goal-focused, innovative language instruction Great facilities and learning environment Lessons in small groups (max. 15 participants) Courses for a range of proficiency levels Intensive courses, evening courses and workshops Specific courses would be sufficient for a range of professional fields

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58 STUDENTS' LIFE AND SERVICES Induction DAYS During the Induction Days, IMC Krems freshers receive a wide range of information that makes day-to-day student life much more straightforward. The Induction Days provide guidance for the early stages of a degree. The Get together welcome fair is especially popular, with students able to collect information on the various programmes on offer at the university. Bands, orchestras and sports clubs, the International Language Center, the Career Center and other service centres at the university all join in to welcome the new students. Austrian Students Union (ÖH) at IMC Krems The IMC Krems branch of the Austrian Students Union is the official representative body for all students. It liaises with lecturers, administrative staff, the Rectorate and the Executive Management. The ÖH also provides students with advice on legal, social and financial matters. The union s representatives are democratically elected students who work on behalf of their colleagues at various levels in a voluntary capacity. All students are more than welcome to play a part in the process of representing the interests of the ÖH s members. Sports IMC Krems students can choose from a wide variety of sports activities. Campus Sport offers a host of options for keeping fit as well as for group and team activities. The Campus Sport programme covers eight areas, and courses can be booked at the start of each academic year. Aerobic fitness Relaxation training Ball sports Outdoor Dance Asian martial arts Water sports Family sports In addition, every year the IMC Krems branch of the Austrian Students Union organises the IMC Sportsday. This highlight of each academic year puts the focus on team spirit, action and fun.

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60 Studying the internatio A unique learning environment

61 No. 1 in student satisfaction 29 Degree programmes 40% English 60% German We offer English-language degree programmes and the opportunity to work and study abroad. nal way 50 different nations International student body Students from 50 different nations give our university a strong international flavour. 98% Employability of graduates Worldwide 130+partner universities Africa: 1 Australia: 3 Asia: 26 Europe: 81 North America: 11 South America: 9

62 EXCELLENT QUALITY In recent years, a number of different surveys have ranked IMC Krems as one of Austria s leading universities of applied sciences. Various studies have also highlighted the excellent quality of education at the university. An analysis by the German Centre for Higher Education (CHE) as well as the U-Multirank survey both gave IMC Krems top marks for its range of degree programmes, international focus, quality of education and career opportunities. Our graduates are also in strong demand on the Austrian and international job markets. INFORMATION Don t hesitate to contact us if you have any questions or require further information. We look forward to receiving your application. You can contact the IMC University of Applied Sciences Krems Prospective Student Advisory Service on: E: information@fh-krems.ac.at T: +43 (0) Useful Links All universities of applied sciences in Austria (English version available) General information about studying in Austria Grants and scholarships

63 IMC Career Center AND Alumni Relations The IMC Career Center offers students, graduates and career starters a broad portfolio of career-related services. According to their needs, students receive support before, during and after their internships. The Center also focuses on expanding its range of partnerships with companies in Austria and abroad, as well as the job platform and oncampus recruiting. The global IMC Alumni Network enables graduates to keep in touch with the university via a number of channels, and to further their professional development.