Taking the lead via Vorsprung durch Technik

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1 Deutschland Conference 2010, Frankfurt, 18 th November 2010 Taking the lead via Vorsprung durch Technik Axel Strotbek CFO, Member of the Board, AUDI AG

2 Disclaimer United States Legend These materials do not constitute an offer of securities for sale or a solicitation of an offer to purchase securities in the United States, Germany or any other jurisdiction. The shares (the Shares ) of Porsche Automobil Holding SE (the Company ) may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. The Company does not intend to register any portion of the offering in the United States or to conduct a public offering of Shares in the Company in the United States. Diese Mitteilung stellt weder ein Angebot zum Kauf von Wertpapieren noch die Aufforderung zur Abgabe eines Angebots zum Kauf von Wertpapieren in den Vereinigten Staaten von Amerika, Deutschland oder sonstigen Staaten dar. Die Aktien (die Aktien ) der Porsche Automobil Holding SE (die Gesellschaft ) dürfen in den Vereinigten Staaten von Amerika nur nach vorheriger Registrierung oder ohne vorherige Registrierung nur aufgrund einer Ausnahmeregelung von dem Registrierungserfordernis nach den Vorschriften des U.S. Securities Act von 1933 in der derzeit gültigen Fassung verkauft oder zum Kauf angeboten werden. Die Gesellschaft beabsichtigt nicht, das Angebot von Aktien vollständig oder teilweise in den Vereinigten Staaten zu registrieren oder ein öffentliches Aktienangebot in den Vereinigten Staaten durchzuführen. German Legends Diese Veröffentlichung stellt weder ein Angebot zum Verkauf noch eine Aufforderung zum Kauf irgendwelcher Wertpapiere dar. Ein etwaiges künftiges Angebot im Hinblick auf Aktien der Porsche Automobil Holding SE würde ausschließlich durch und auf Basis eines zu veröffentlichenden Prospektes erfolgen. Dieser Prospekt würde bei der Porsche Automobil Holding SE, Porscheplatz 1, Stuttgart, sowie auf der Webseite der Porsche Automobil Holding SE unter com kostenfrei erhältlich sein. This publication constitutes neither an offer to sell nor a solicitation to buy securities. A possible offer with regard to securities of Porsche Automobil Holding SE would be made solely by means of, and on the basis of, a securities prospectus to be published. Such securities prospectus would be available free of charge from Porsche Automobil Holding SE, Porscheplatz 1, Stuttgart, as well as on the Porsche Automobil Holding SE website under

3 Audi 2009 Successful throughout the crisis 950, EUR billion Deliveries to customers Total capital investments EUR 29.8 billion Revenue EUR 1.6 billion Operating profit EUR 10.7 billion Net liquidity 58,000 Workforce % 34 Operating margin Models

4 Audi is producing worldwide Brussels (Belgium) Ingolstadt (Germany) Bratislava (Slovakia) Neckarsulm (Germany) Changchun (China) * from 2011 Martorell (Spain)* Sant Agata Bolognese (Italy) Győr (Hungary) Aurangabad (India)

5 High volatility and heterogeneous growth in major car markets [Registration of new cars by region, yoy change in %] -2.6 USA Germany Eastern Europe Japan Western Europe (excl. Germany) China South America Worldwide e 2011e

6 High Operating margin of 7.3 % proves sustainable and profitable growth 6.5% 8.0% 8.1% 54% 5.4% 8.7% Q1-Q3/2010Q3/20 0

7 The automotive industry faces huge challenges Politics Markets Technology Climate Changing conditions for the automotive industry Resources Mega-Cities Values

8 The Audi roadmap of sustainable mobility Optimized combustion engines and alternative fuels Light Weight / Reversal of the weight helix Hybrid Electric vehicles

9 Efficiency today 53 Audi model variants with emissions of less than 140 grams CO 2 / kilometer ( g/mile) 19 Audi model variants with emissions of less than 120 grams CO 2 / kilometer ( g/mile)

10 and tomorrow Audi Q5 hybrid Audi A8 hybrid

11 The Audi way to an electrical future e-performance project house Concentrates expertise across divisions Core team of 30 staff New development and testing center for electric drive systems Consolidation of experts Around 840 employees e-performance research project With scientists and industrial partners Applied research

12 The Audi e-tron family

13 Audi on its way to a new record in deliveries [in thousand vehicles] , /2010 FC 2010

14 Strategy 2020 Audi: the number one premium brand Vision Audi: the number one premium brand via expertise, passion and agility. Mission We via the best brand experience. delight customers worldwide via innovative and emotional products. Goals Continuous growth Image leader Superior financial strength Most attractive employer

15 Strategy 2020 Audi: the number one premium brand 1.Growth market focus Increased market penetration Emerging markets expansion Balanced global footprint 2. Modular toolkit strategy Reduction in investment, 6.Potential upside development and unit costs Product portfolio extension Scale and efficiency effects North American expansion and Image leader Increased production flexibility market recovery Reduced time to market Most Continuous attractive growth employer 5.Synergy potential Leveraging best practices within Superior 3. Capital discipline financial the Group strength >18% RoI target Purchasing, production and >8% profit before tax margin distribution benefits 4.Operating profit measures Around 6% capex in PPE/sales Strong cost control Process / product optimization Regional scale effects

16 Vorsprung durch Technik