Big Data, Landwirtschaft 4.0 & Precision Farming Wo geht die Reise hin? 27. Oktober 2015 Vortrag SAP und F4F Wirklich etwas Neues? Gisbert Böcker Principal Business Consultant SAP Martin Bernhard Key Account Management & Country Manager Germany F4F
Big Data, Landwirtschaft 4.0 & Precision Farming Wo geht die Reise hin? Wirklich was Neues? Gisbert Böcker, SAP & Martin Bernhard, F4F 27.Oktober, 2015 Farming is local Agribusiness is global Farmworks, Muddyboots, 365, Helm, Landdata, LTZ, Kammern, DKE,. Farm & Field Data exchange DWD Iteris FIS Seed lab. ALLIANZ / LVM / Munich-re ADM / State Farm RBS / Voba s / BayWa / AGRAVIS / Genossenschaften ADM / Bunte / Cargill / Nestlé / Hipp / Oetker / NZ/SZ/P&L/ Climate & Crop & Soil & Product Data Weather Stations & Laboratories Risk Management Banking & Insurance Tech. & Solution Provider Nat./Multinational Authorities Improved SCM Trader & Industry FARMER Best local and demand fitting variety Seed Producer Sensor Tech. & mobile data exchange Tailored Fertilizer/Crop Protection (chem.+ bio) Chemical Companies Machine Manufacturer Monsanto DuPont-Pioneer Syngenta KWS Bayer CropScience. Syngenta Bayer CropScience BASF Monsanto DuPont, DOW Evonik John Deere NHC AGCO CLAAS SDF Amazone Krone 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 2
Lösungs-Partner für die Landwirtschaft SAP + F4F sind unabhängig von einander SAP + F4F keine Marktbeteiligte besitzen aber Agrarmarktrelevantes know how SAP + F4F keine Datensammler aber Experten in Vernetzung und real time Verarbeitung von Big data im Agrarbereich SAP + F4F keine Farm-Management-Anbieter aber Partner der Marktbeteiligten Wir bieten Technologie + Services + notwendige Infrastruktur für die Marktbeteiligten 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 3 Schlüsselelemente der gemeinsamen Agri-Initiative I Schlüssel-Elemente Unabhängigkeit + Unternehmertums des Landwirts Industrie investiert intensiv in eigene Lösungen wir liefern Technologie + Infrastruktur! Nur gemeinschaftliches Herangehen wird erfolgreich sein! Farm-Management-Systeme (FMS) sind der Schlüssel, aber der Markt ist extrem heterogen und volatile 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 4
Schlüsselelemente der gemeinsamen Agri-Initiative II Schlüssel-Elemente Offene + unabhängige e / Plattformen Zusammenarbeit innerhalb der e Wettbewerb in den Anwendungen Big data in real time erfordert optimierte Technologie Agri-Business = branchen-übergreifender Ansatz 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 5 SAP s strategische Themen: Business s, IoT, Big Data = Basis für Erfolg im Agri-Business FMS Farmer/ Grower IoT Vehicle insights FMS Originator/ Agrar Handels-Unternehmen Verarbeitung Saatgut/ Pflanzenschutz Landmaschinen FMS Nachhaltigkeit T&T Konsum-Güter- Industrie 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 6
Vision no! The reality starts already Overview: Proof of Concept (created between mid Dec. 2014 and end of Jan. 2015) Business Partner e.g. AGRI-HUB FARMERS and Solution & Services Provider Analytics Dashboard and Database Door to the FARM Management Systems Weather Farm Management Information Systems Cloud Integration platform SAP HANA On SAP HANA 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 8 Precision Farming Analytics Platform Initiative: Vereinfachung des Saatgut-Anerkennungs-Prozesses Exchange of certification relevant data Field inspection + growing progress by breeders + seed authorities Seed certification is under Authority of German states => X-different systems + content. German breeder association whose members [> 120] issue year by year n-varieties in x- diff. crops. Member of the German multiplier association organizes the seed multiplication. They are connected with farmers, breeder and seed authorities. Farmer grow on their fields the seed in accordance to the multiplication roles. Their fields and crops need to be inspected by the seed authorities and they deliver their harvest result to or on behalf of the VO Farm Management System 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 9
Nachhaltigkeit Supply Chain Transparenz Beispiel: mehrstufige Supply Chain aufsteigende Nachvollziehbarkeit mit FoodlogiQ Fresh Produce Grower identifies bulk Oranges with a GS1-128 PTI Formatted Case Label (1) Packer captures Critical Tracking Events on a mobile device and stores them in FoodLogiQ cloud (2) Packer shares Critical Tracking Events to the Processor s GBT repository (3) 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 10 SAP Rural Sourcing Management Early Adoption Farmers 100000 50000 Estimated Participating 0 2011 2012 2013 2014 2015 Early Adoption 17 supplier organizations 8 countries (GH, BF, UG, BE, CIV, MOZ, SL, MEX) 10+ language versions (including local languages) 6 crops (cashew, shea, coffee, cocoa, rice, sesame) 90.000 + small scale producers 130.000+ transactions (27.300 mt produce) Rice Soy Cashew Coffee Shea Cotton Cocoa Macadamia Ground Nuts Cashew existing pilot countries upcoming pilot countries 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 11